Get the exact training methodsof the athletes who inspire you.

JEFF SEIDIFBB ProFitplan Athlete

TARGET MARKET

MILLENNIALS (18-32)

- 72% exercise weekly- 27% have a gym membership- 82% of those who work out do so to improve body image- Grew up on social media, which influences their decisions- Spend an average of $660/year on fitness

2017Projected industry value

2014Industry value

2013Industry value

$2.3B

$26B

$4B

IND UST RY T RENDS

With the rise of social media platforms, we’ve seen an explosion of popularity for fitness icons - many

have a growing audience of millions.

Social media provides athletes a dynamic, interactive outlet for their personal brand and story.

RISE OF T H E SOCIAL MED IA F ITNESS ICON

I put a lot of work into engaging and inspiring my social audience.

How can I monetize my dedicated social following?

CLAIRE RAE, Fitplan Athlete

1.2M followers

T H E PROB L EM

CURRENT D ISTRIB UT ION METHOD: PDF EBOOK

- High costs to design and develop- Poorly optimized payment system- Easily shared & pirated- Significant ongoing expenses to market and maintain a website

T H E SOLUT ION

Fitplan partners with fitness icons, providing them a global distribution platform to convert their social followers into paid subscribers.

KATIE C

HUNG HUA

IFBB B

ikini

Pro

Fitplan

Ath

lete

JEFF SEID

3.5M followers

KATIE CHUNG HUA

550K followers

MICHELLE LEWIN

11.2M followers

INGRID ROMERO

800K followers

SERGI CONSTANCE

3.8M followers

THERESA DEPASQUALE

250K followers

COLIN WAYNE

1.9M followers

JENNIFER NICOLE LEE

210K followers

LAUREN ABRAHAM

200K followers

JAMES ELLIS

1.5M followers

+ ABBIE BURROWS, JUSTIN DE ROY, NIKKEE LEE, CALLIE BUNDY... Our team of athletes is constantly growing. 25,000,000+

COMB I N ED F OL LOWI N G:

MEET TH E ATH LETES

FITNESS ICONS FOLLOWERS SUBSCRIBERSENGAGE

50/50 REVENUE SPLIT $7.99/month

CONVERT TO

APPROACH TO MARKET

WWE

PRO SPORTS TRAINERS

FITNESS ENTHUSIASTS

ASPIRING ATHLETES

BEGINNERS

MIDDLE AGED WOMEN

HIGH SCHOOL SPORTS STARS

UFC/MMA

BODYBUILDING

FITNESS BLOGGERS

HOLLYWOOD

OLYMPIC ATHLETES

PRO ATHLETES

GROWTH STRATEGY

Fitplan is a place where fitness enthusiasts can come to find the training methods of the

athletes & fitness icons that inspire them.

Fitness enthusiasts haveFitplan Movie Lovers have

NetflixMusic junkies have

Spotify

WH O IS F IT PL AN FOR?

Once a user downloads Fitplan, they will find an abundant marketplace where they can select a program by the fitness athlete they are most inspired by. These training programs will include engaging demonstration

videos, fitness tracking, and progress reporting.

WH AT IS F ITPLAN?

50/50revenue split with fitness icons

$7.99per month

F R E E D O W N L O A D& S T A R T E R C O N T E N T

MICHELLE LEWINRenowned fitness modelFitplan Athlete

MARKETING STRATEGY

Meet & Greet with our athletes at Fitness trade shows

Word of mouth

Next Fitplan Athlete searchPower of our athletes’ social voices

$1 from every Fitplan subscription will go to bringing clean and safe drinking water to

people in developing nations.

1030

100

405,591

10,000

2015 - 2016 2016 - 2017 2017 - 2018

SUBSCRIBERS

F I TNESS ATHLETES

1,357,483

$200,000

REVENUE

$13,300,000

$80,700,000

B USINESS GOALS

COMPETIT IVE MATRIX

Athletes Earn Money

Social

Training PlansPlatform for Athletes to

Create Programs

Leverage Social

Following

Unlimited Trainers/Programs

Price

Fitplan

FitnessBuilder

Jillian Michaels

Nike Training

Fitstar

$7.99/month

$19.95/month

$6.99 to $299.99

Free

$9.99/month

COMPETIT IVE ADVANTAGES

Accelerated by

Landon HamiltonCEONew Media Design & Development

Owned Nightclub and Sports Bar 2008-2011

4 years contractor developing apps and websites

Alex McKechnieAssistant Coach, Toronto Raptors

Advisor

Robert ReiffDirector of Photography

Muscle & Fitness Photographer

Lauren AbrahamExecutive Producer & Athlete Recruitment

Cam SpeckPresident/COOLaunched Total Fitness App

General Manager in Hospitality for 2006-2010

Managing Partner in Hospitality 2010-2014

Slav KurilyakCTOSlav has more than ten years of experience in the computer industry, with an expertise in developing software and web applications.

T H E F IT PL AN TEAM

D EL IVERAB LES

Athlete Acquisition Customer Retention

Athlete DashboardAndroid Development

300WORKOUTS

5PROFESSIONALSPORTS ATHLETES

25,000PAID SUBSCRIBERS

10 MONTH B US INESS MILESTONES

35FITNESS ICONS

$250,000 from investors $500K$2M Valuation

$20,000/month $40,000/month

PRIOR FUND ING CURRENT ROUND

C URRENT B URN RATE

30% tax credit for BC residents

EB C CERT IF IED

POST-RAISE BURN RATE

INVEST MENT OPPORTUNITY

EXIT ST RAT EGY

MOD EL ACQUIS IT IONS

ACQUIRED FOR $150M ACQUIRED FOR $ 475M ACQUIRED FOR $ 85M

ACQUIRED ACQUIRED FOR $ 45M

INITIAL PUBLIC OFFERING2019

WWW.FITPLAN.IO

Landon HamiltonCEO778-995-9190landon@totalfitness.com

Cam SpeckPresident/COO403-619-4299cam@totalfitness.com

COLIN WAYNEFitness Cover ModelMilitary veteranFitplan Athlete