Fitness Technology Peer Review
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Fitness Technology: Peer Review 4 February 2015
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Transcript of Fitness Technology Peer Review
Fitness Technology:Peer Review
4 February 2015
My Fitness Pal
= 1,181,139 likes
= 104K followers
= 17.2K followers
= 37,551 followers
• Uses customer testimonials to advertise the features
• Builds trust
• No social links on the site
MyFitnessPal Website: http://www.myfitnesspal.com/
• Cover photo ties into the design of the app (calorie counting, good eating)
• Profile picture is a nice contrast with a simple logo
• Likes: 1,181,129
• Engagement: 7.3%
MyFitnessPal Facebook: https://www.facebook.com/myfitnesspal
• Average: 2-3 posts per
day
• Posts range from
inspirational images to
links to the blog
MyFitnessPal Facebook:
Post Schedule
MyFitnessPal Facebook:
Content• Content aims to inform
and interest
• Doesn’t overly push
sales
• Shares posts that are
relevant
MyFitnessPal Facebook:
Testimonials
• Lets customers
speak for
themselves, a
positive message on
the page
• Drive traffic to the
blog
• Same image used on Facebook
• Intro could be more personal, 3rd person is a little cold
• Klout Score: 68
MyFitnessPal Twitter: https://twitter.com/myfitnesspal
MyFitnessPal Twitter:
Content
• Little or no images which is poor performance in 2014/2015
• Not much chat
• Tweet most days, often more than once, but for what return?
MyFitnessPal Twitter:
Communication
• Twitter is very public,
customer service is
seen to be poor here
• Automated response
which is noticed by
user. Not good.
MyFitnessPal Pinterest:https://www.pinterest.com/myfitnesspal/
• Focus on recipes +
fitness
• Not that many
boards, but there is
some effort
MyFitnessPal Instagram• Mostly stock shots
which doesn’t work that well
• Posts regularly
• Aimed at women
• Engagement low: 150 – 300 likes (out of 17.2K followers!)
MyFitnessPal ResultsFacebook Twitter Instagram Pinterest Other
Good
Ok
Poor
Other
Notes
Fitocracy
= 63,851 likes
= 33.6K followers
= 3,538 followers
= 2,943 followers
= 7,353 followers
Fitocracy Website:https://www.fitocracy.com
Beyond the offer,
there is not much
extra info about
Fitocracy on the
site
Fitocracy Facebook: https://www.facebook.com/Fitocracy
• Cover photo doesn’t grab attention, weak
• Likes: 63,851
• Engagement: 0.6%
Fitocracy Facebook:
Regular Posts
• Posts every 1-2 days
• Mix of promotional and
conversation
• Some images, good.
Fitocracy Facebook:
Engagement
• Engagement
varies, but
considering the
number of likes it is
weak
Fitocracy Facebook:
Fan Rewarding
• No competitions
• Every Monday, it
posts a discount
code
{Why no text here???}
Fitocracy Twitter: https://twitter.com/fitocracy
• Klout score: 56
Fitocracy Twitter:
Pushes Promotions
• Most of the tweets and the bio promote the app
• Little to no images
• Personality doesn’t come through in tweets
Fitocracy Twitter:
Communication
• Some attempts to
communicate with
users
• More of this could lift
the page
Fitocracy Google + Account: https://plus.google.com/+fitocracy/posts
• Google + account gets relatively good engagement
• Mostly posts its own content
Fitocracy Pinterest:
Very Generic
• Board titles are unoriginal
• No attempts to pin things users would like that are unrelated to fitness/diet
• Nearly all own content, no engagement with other Pinners
Tumblr:
http://blog.fitocracy.com/
• Posts frequently
• Mix of re-blogging and own content
• Good engagement –generally get a good number of notes (up to 150 on own content)
• Why choose Tumblr?
• Is audience here?
• Great use of customer testimonials to generate promotion
• More behind the scenes and customer rewards
Fitocracy Instagram:
Customer Focused
Fitocracy Instagram:
Customer Focused
Fitocracy ResultsFacebook Twitter Instagram Pinterest Other
(Tumblr &
Google +)
Good
Ok
Poor
Other
Notes
Carry
testimonials
to site?
Endomondo
a
= 444,212 likes
= 24.5K followers
Endomondo Site: https://www.endomondo.com/
• How to understand the
offer:
– View demo video
– Long list of features
(next slide)
• Makes understanding
easy but not boring
• Cover photo is striking and seasonal. Profile pic reinforces logo
• Likes: 444,212
• Engagement: 0.9%
Endomondo Facebook: https://www.facebook.com/endomondo
Endomondo Facebook:
Content• Posts every 2-3 days
• Often links to blog or
motivational quotes
• Images are generally
stock
Endomondo Facebook:
Content• Still a lot of promo posts,
but the mix makes it seem
less pushy
• Engagement varies: one
recent post (1) got 7 likes,
another (2) got 1,889
1889 likes!
Only 7 likes(Is this because it’s a
targeted post?)
Endomondo Twitter: https://twitter.com/endomondo
• Another engaging cover photo with contrasting logo profile pic
• Klout: 61
Endomondo Twitter:
Content
• Same content as
• Planned tweet nearly
every day, sometimes
twice
Endomondo Twitter:
Engaging Tweets
• Attempts to start
conversation
• Rewards followers with
shout outs
• Good use of customer
service on Twitter
Endomondo ResultsFacebook Twitter Instagram Pinterest Other
(Tumblr &
Google +)
Good
Ok
Bad
Other
Notes
Needs
more chat!
Needs
better
images!
Mind Body Connect
= 570 likes
= 253 followers
Mind Body Connect Site: https://www.mindbodyonline.com/connect
Mind Body Connect:
Site Offer• Learn about the app
through a celebrity
endorsed video
• Female targeted – all
female extras, big push
on beauty treatments,
feeling best, as well as
health and fitness
• No links to social
Mind Body Connect Facebook
• Cover photo incorporates a striking image with
functionality of the app
• Profile pic features women
• Likes: 570
• Engagement: 2.9%
Mind Body Connect Facebook:
Content
• Posts average every 2-
3 days
• Sometimes repeats the
exact same message
(shown)
• Max 6 likes
Mind Body Connect Facebook:
Content
• Mostly promotional,
some links to
interesting content
• Needs to tidy up links
to other users (make
sure they are
clickable!)
Mind Body Connect Twitter: https://twitter.com/connectmb
• Same design as
• Bio is the tagline
(in caps!)
• Klout: 253
• Promoting events/sales
• Not much chat
• Links to other content
Mind Body Connect:
Twitter Content
Mind Body Connect Twitter:
Content• Posts other’s content,
but doesn’t add any
original comment
Mind Body Connect ResultsFacebook Twitter Instagram Pinterest Other
(Tumblr &
Google +)
Good
Ok
Bad
Other
Notes
Very little
effort
New to
social?
Fit Bit
= 610,790 likes
= 140K followers
= 45.9K followers
= 24,948 followers
= 13,824 followers
FitBit Site: http://www.fitbit.com/
• Nice way to
introduce the
product
• Link to offer
• User friendly,
interactive
https://www.facebook.com/fitbit
FitBit Facebook: https://www.facebook.com/fitbit
• Cover photo pushes product but is still bright and appealing
• Engagement: 5%
FitBit Facebook:
Content
• Uses humour whilst
still promoting the
product
• Uses own images
which are bright and
engaging
FitBit Facebook:
Content• Posts once every 2-3
days
• Mostly promo (in form
of reviews, walking tips
and outright ads) and
links to blog
FitBit Facebook:
Customer Service
• It gets a huge amount of
complaints, comments
and queries
• It seems to be consistent
in replying within 24 hours
FitBit Twitter: https://twitter.com/fitbit
• Nice customer focused cover photo
• Klout: 79
FitBit Twitter:
Planned Content
• Posts 2-3 times every day
• Mix of inspirational quotes
and links to its own
content (blogs,
infographics, etc.)
FitBit Twitter:
Chat• Good conversation
starting
• Customer support with
personality
FitBit Blog:
Interesting Content
• Links to content which
isn’t always blogs
• A nice infographic it
posted recently – results
of a survey of users and
their pets
FitBit Instagram:
Content
• Mix of stock/promo shots,
product shots, and
customer testimonials
• Could be more user and
behind the scenes
focused
FitBit Instagram:
Engagement
• Surprisingly, the stock shots get best engagement
• Similar to inspirational quotes?
FitBit Pinterest:
Content
• Boards vary in interest but
are suited to target
audience
• Repping other’s content
often
• All boards start with FitBit,
this seems a little pushy
FitBit Google +: https://plus.google.com/+fitbit/posts
• Good following
• Posts content from its blog and general news
FitBit ResultsFacebook Twitter Instagram Pinterest Other
(Tumblr &
Google +)
Good
Ok
Bad
Other
Notes
Could use
more
personality
Branded
boards –
too
much?
Just an
extension of
the blog
