Fitbit HR Roundtable - Houston, TX

PowerPoint Presentation

Crossing the Finish Line With Executive Buy-inHR Executive Roundtable, August 30th 2016

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Crossing the Finish Line with Executive Buy-in#

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About FitbitFitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives.

Fitbit is the market leader in the fast-growing Connected Health & Fitness category.

Fitbit products are carried in more than 55,000 retail stores around the globe, in 60 different countries, and has sold more than 40 million devices since its founding in 2007.

#Crossing the Finish Line with Executive Buy-in

Crossing the Finish Line with Executive Buy-in#- Almost 10 million paid active users as of March 2015 2

enables all organizations to lead more engaging and effective wellness programs with technologies and services.


Crossing the Finish Line with Executive Buy-in#-The Fitbit Wellness Team has over 5 years of experience-We work with over 70 of the Fortune 500 companies-We work with any type and size company from SMB to large enterprises.transition to logo slide

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Crossing the Finish Line with Executive Buy-in#We work with any vertical and any sized company. Tech, Energy, Retail, Professional Services, Finance. -Conservation cultures, quirky cultures, we can adapt to anyone 4

Market-leading fitness trackersA sticky experience that helps any individual get moving and stay motivated A seamless implementation experienceTurnkey, easy-to-use software to help wellness leaders plan, execute, track, and manage programs


Crossing the Finish Line with Executive Buy-in#Heres what we offer. Aside from our market-leading fitness trackers, we offer a sticky experience that helps any individual get moving and stay motivated. We give you a seamless implementation experience from empowering your employees to order their devices all the way to setup.

Core to Fitbit Wellness is our turnkey, easy-to-use software to help you plan, execute, track and manage programs.5

Do corporate wellness the right wayREWARDING EXPERIENCES SCALABLE & MEASURABLE CONNECTED COMMUNITYSELF-MOTIVATED CHANGE$62.3Bor 11.3 days resulting from insomnia's effect on the average U.S. worker's productivity.57%of employees would exchange health & wellness data for reduced health care premiums.7 in 10employees say that health & wellness programs positively impact the culture at work.of benefits professionals say they spend a great deal of their time working to increase wellness plan participation.nearly Source: Insomnia and the Performance of U.S. Workers. SLEEP. (2011).Source: The State of Workplace Productivity. Cornerstone on Demand. (2014).Source: The Business of Healthy Employees. Workforce Management and Virgin Pulse. (2013).Source: Inside Benefits Communication Survey. NBCH and Benz Communications. (2014).45%


Crossing the Finish Line with Executive Buy-in#We empower wellness leaders with

- Fitbit Wellness engages your employees as people incentivizing health and wellness through rewarding experiences. - Employers can get employees moving through self-motivated change not coercion.- Fitbit helps build stronger, connected communities through wellness.- We work with the worlds leading organizations to develop scalable solutions that provide measurable outcomes. 6

201415 MILLIONDEVICES SOLD THRU


43 MILLIONTO DATE:DEVICES SOLD

IntroductionsYour name, organization, roleYour experience in gaining executive approval for wellnessDISCUSSION BREAK

Crossing the Finish Line with Executive Buy-in#Go from devices sold to people helped

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How to get executive support


Crossing the Finish Line with Executive Buy-in#For todays discussion, well delve into how to gain executive support.8

WHY WORKPLACE WELLNESS IS IMPORTANT


Crossing the Finish Line with Executive Buy-in#Executives like numbers; they like research to back up the reasons why. Look at the landscapes of health and corporate wellness for the relevant details.9

Reducing costs, improving health

The rising prevalence of chronic diseases is putting increasing pressure on healthcare budgets, and countries are looking for ways to reduce costs while improving health. Deloitte, Global Health Outlook, 2015


Crossing the Finish Line with Executive Buy-in#Chronic diseases are on the rise, healthcare costs are going up thats not surprising. As a result, organizations are figuring out how to reduce costs while improving health.10

Wellness spend is on the riseBusinesses have been spending 60% more per employee on wellness since 2010.

In the U.S., the corporate wellness industry is expected to be over $9.9 billion in 2019.

Fidelity and NBGH, March 2015 IBIS World, August 2015

60%$9.9B


Crossing the Finish Line with Executive Buy-in#So we see that corporate wellness spend is on the rise.11

The investment is paying offHERO reported distinct correlation between comprehensive wellness programs and better corporate stock performance.

Health Enhancement Research Organization, 2016


Crossing the Finish Line with Executive Buy-in#From article: After analyzing data from 45 publicly traded companies with top-shelf wellness programs, the Health Enhancement Research Organization found that stocks of those companies appreciated 235 percent over a six-year period compared with 159 percent for the Standard & Poors 500 Index.http://www.workforce.com/articles/21905-a-healthy-workforce-a-healthy-bottom-line

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Return on InvestmentTokyo Electron, a semiconductor firm, states that it was able to reduce its annual claims growth to 5%, down from 11% in 2008.5%Source: Forbes. Fitbits Game Plan For Making Your Company Healthy (2016)Benefits Pro McKesson Gets 30 Percent Return on Wellness Program (2015)McKesson, a healthcare services and information technology company, saw a 30% ROI for the money it had devoted to its employee wellness plan.30%


Crossing the Finish Line with Executive Buy-in#Two great ROI examples are:

Tokyo Electron, a semiconductor firm. With the help of their Fitbit Wellness program, they were able to reduce their annual claims growth to 5% which is down from 11% in 2008.

McKesson, a healthcare services and information technology company, saw a 30% ROI for the money it had devoted to its employee wellness plan.13

Wearable technologyEmployees would wear employer-provided wearables in exchange for lower health insurance costs.PwC, 201468%


Crossing the Finish Line with Executive Buy-in#One area of wellness thats growing rapidly is wearable technology. You and your executives may be wondering: but is that even what employees want? According to PwC, nearly 70% of employees would wear wearables provided by their employers, if they know they can save on health insurance.14

Participation ratesGenerally, corporate wellness programs show about a 20% participation rate.

Fitbit Wellness sees much higher participation rates sometimes over 80%.Gallup, May 201420%80%


Crossing the Finish Line with Executive Buy-in#Historically, corporate wellness programs dont have high participation rates. A 2014 Gallup poll found that corporate wellness programs see about a 20% participation rate.

As Fitbit Wellness offers devices in addition to software and services, we tend to see much higher participation rates sometimes over 80% (although these rates vary from company to company).

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Considering all the dataWe believe healthier, happier employees are more productive.


Crossing the Finish Line with Executive Buy-in#To pull together all this research: We know that workplace stress may contribute billions in health care expenses. 7 out of 10 employees say that health & wellness programs positively impact the culture at work. Employees are willing to exchange health data to receive a break on health insurance costs. We believe employees want to be healthier and happier. And when youre healthier and happier, it carries over to everything that you do.

Dare we say that healthier and happier employees, ultimately, are more productive.

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WHAT DO CEOS THINK?


Crossing the Finish Line with Executive Buy-in#Lets turn to some newer data that weve gathered. 17

Leaders believe wellness is a priority94%of CEOs believe a health and wellness program is essential to attracting top talent.88%of CEOs report that their companies already have a corporate health and wellness program in place.2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200


Crossing the Finish Line with Executive Buy-in#We recently surveyed 200 CEOs at companies with between 1,000 and 10,000 employees to understand the business case for wellness.

Good news we found CEOs believe in the importance of an effective corporate wellness program. In fact, 94% of them said that a health and wellness program is essential to attracting top talent. And 88% of them report that their companies already have a corporate health and wellness program in place.18

The top three problems28%23%21%Hard to keep track of dataLow employee participationHigh cost2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200


Crossing the Finish Line with Executive Buy-in#Nearly half of the CEOs we surveyed noted that they have updated the elements of their health and wellness program within the last year. But that means more than half admit to not having made changes in a year or longer. So even when company leaders see the benefits of a workplace wellness program, whats stopping them from updating it?

28% say its hard to keep track of data23% cite low employee participation21% cite high costsSo, CEOs and executives know its important to have a wellness program in place but sometimes these points can make it a little difficult to get them to move forward with adding to a wellness program19

The top five benefits53% more engaged employees51% increased employee retention47% lower healthcare costs47% stronger sense of community44% fewer sick days used

2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200


Crossing the Finish Line with Executive Buy-in#And the top 5 benefits that CEOs believe a wellness program provides include53% said more engaged employees is a top benefit51% said increased employee retention 47% said lower healthcare costs47% said stronger sense of community44% said fewer sick days usedYou may notice that there is no overwhelming percentage for any one benefit but theres potential for any of them. Generally speaking, the vote is out there on which benefit specifically is most meaningful. CEOs know the benefits are there, but they just arent sure which one is really going to bring home the results. 20




ObjectionsWhat objections have you faced and how have you overcome them?DISCUSSION BREAK

Crossing the Finish Line with Executive Buy-in# What are some of the issues you face that prevent you from updating your CW program? What are some pain points that you have?

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YOU HAVE THE STATS TO CONVINCE YOUR CEO. NOW WHAT?



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5 tips for working with your CEOGet to know your CEODont do it aloneRemember: your CEO is the best spokespersonMake your program easy to understandTrack and deliver results


Crossing the Finish Line with Executive Buy-in#It boils down to these five tips which we have seen to be proven tactics. Well walk you through each one.23

5 tips for working with your CEO

Get to know your CEODont do it aloneRemember: your CEO is the best spokespersonMake your program easy to understandTrack and deliver results


Crossing the Finish Line with Executive Buy-in#Get to know your CEOFind out what motivates your CEOUnderstand their pastimes and passionsTap into their competitive streakEncourage them to get some skin in the gameLearn from Houston MethodistBeat the CEO challenge increased activity levels

90%Houston Methodist employees participated in Fitbit Wellness 16k+Average steps taken per day by Houston Methodist executives


Crossing the Finish Line with Executive Buy-in#Find out what motivates them, what excites them. It could be simple as picking up on the fact that your CEO is a long-distance runner. Think: how would you use the information to promote your wellness program internally?

Better yet, tap into their competitive streak. Weve seen that customers who can get their executives to get some skin in the game, have seen impressive employee engagement. For instance, Houston Methodist, the Texas-based healthcare system, had their departmental CEOs challenge their employees to beat their step count. Average step count to beat? A whopping 16,000 steps per day. This Fitbit Wellness program saw 90% engagement across the Houston Methodist employee population.

NOTE TO PRESENTER: Consider a brief Q&A break. Suggested question below Does anyone here have examples of getting CEOs participation?

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Crossing the Finish Line with Executive Buy-in#You dont have to do it aloneRally a wellness committee Empower champions at every levelEmployees motivate other employeesIncentivize your championsHealthy lunch & learnsCorporate swag

70+Wellness champions across various departments at Emory University and Emory Healthcare4 yearsand growing.


Crossing the Finish Line with Executive Buy-in#You dont have to do it alone and neither does your CEO. You dont have to be the only person championing for employee health and your CEO shouldnt feel obligated to shoulder the responsibility.

Look to your own employees and empower wellness champions at every level. Maybe you cant hire a wellness staff, but you can rally together a volunteer committee. This gives everyone some skin in the game, it gives your CEO a wellness support system, and this connected community makes the program more fun for everyone. This network of wellness champions will work hard at keeping everyone motivated, and Fitbits social platform essentially gives them the megaphone to more effectively do this role.

Incentivize them with healthy lunch and learns, corporate swag, or even continuing education, if youre able to do so.

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Fitbit Lives Its Passion (FLIP)FITBIT STEP CHALLENGEORGANIZED WALKING BREAKSWEEKLY FITNESS NEWSLETTERSPONSORED RUNS FOR EMPLOYEESTeams divided by organization with our founders competing against all other teams. Charitable donation on behalf of winning team.Employees are encouraged to rep Fitbit and participate in sponsored races. From 5k to full marathons, there is something for everyone.Employees stay in the know thanks to a weekly newsletter updating readers on what (free!) fitness activities are available in the coming week. Fitbitters are encouraged to take a much needed break by participating in organized group walks to recharge, get some fresh air, and rack up their steps.


Crossing the Finish Line with Executive Buy-in#At Fitbit, we have an internal organization called FLIP. Members of FLIP are great ambassadors of our wellness program. Some of the many things weve done on FLIP are:Fitbit Step ChallengeSponsored Runs for employeesWeekly fitness newsletterOrganized walking breaks

NOTE TO PRESENTER: Consider a brief Q&A break. Suggested questions below Do you utilize wellness champions already? If so, what are some tactics that have worked? Do you have any success stories using incentives?28




Crossing the Finish Line with Executive Buy-in#Make your CEO your best spokespersonYour CEO is the voice of the companyIf CEO is on board, others will be too!Get a quote for various employee communicationsInternal memos, flyers, company blog, etc6Ways of promoting wellness-related content at Atlantic Packaging5Professionally-produced videos about their wellness program


Crossing the Finish Line with Executive Buy-in#This doesnt mean you need your CEO to champion your every single move. Its more about taking evidence of that support and leveraging it across as many different avenues as possible. One of our customers, Atlantic Packaging, has done this well. In fact, they use 6 different content channels for promoting their wellness initiatives to employees and the public. Aside from using internal memos and flyers, they use a blog, video, Facebook and Twitter.

In one of their videos about their wellness program, they featured their CEO. Their CEO also presents the step challenge prizes at company award ceremonies.30




Crossing the Finish Line with Executive Buy-in#Make sure its easy to understandProvide engaging communication for employees (and CEO)Think beyond email (blogs, social media, videos)Incorporate your wellness plan into orientation

Push employees, but not too muchCommunicate, but dont flood their inbox

Maintain momentumHost challenges once per quarter vs. once per year


Crossing the Finish Line with Executive Buy-in#Some of our clients, like Atlantic Packaging and communications firm August Jackson have turned the communications piece into a fun, ongoing project. Atlantic Packaging uses social media, their blog, and even professionally produced videos to get their employees and executives excited about the program. For August Jackson, theyve incorporated their wellness program into orientation so that employees can get on-boarded right away. To date, all of their new employees have joined the Fitbit Wellness program.

NOTE TO PRESENTER: Consider a brief Q&A break. Suggested questions below Are there any examples of employee communications you can share with the group? Is there anything youve tried that has NOT worked for your company?32




Crossing the Finish Line with Executive Buy-in#Track and deliver results. Frequently.Track engagement/improvements in understandable wayIf you dont have immediate access to data, create your ownConsistently report to CEO

96%Surveyed participants at IU Health said they are moving more40%IU Health participants decreased their BMI60%With diabetes who decreased their hemoglobin A1C


Crossing the Finish Line with Executive Buy-in#If you dont have immediate access to data, create your own. Survey your employees on a regular basis and report this information back to executives. Indiana University Health used survey data to understand how employees perceived changes in their healthy behaviors. Among other stats, 96% of participants believe theyve been moving more since having joined the Fitbit Wellness program.

Over time, IU Health was able to track more specific health stats. 40% of participants decreased their BMI. 60% of participants who had diabetes decreased their hemoglobin A1C.

Some other data points to consider:Have employees reported that overall weight has gone down by a certain percent?Are you measuring HBa1C and finding any good results?Are employees feeling stronger or more flexible?Are they taking more steps than they used to?

Pull this information and make sure the executives hear about it. Theyll love seeing the tangible results.34




TakeawaysWhat strategies and tactics will you take back with you to work?DISCUSSION BREAK

Crossing the Finish Line with Executive Buy-in#Ask the audience which strategies are most relevant to them and their situation, whether from our presentation, or their fellow participants.

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FITBIT GROUP HEALTH OFFERING



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Fitbit believes

that staying active, being well-rested, and eating healthfully have a positive impact on individual productivity, happiness and health.



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Why Fitbit Works

Power of a market-leading brand Enormous network of loyal users World-class ecosystem Flexible for any company


Crossing the Finish Line with Executive Buy-in#With Fitbit Wellness, wellness leaders can now harness the power of a market-leading brand in their wellness programsThe Fitbit Wellness Solution can be customized to companies of any size, geographic dispersion, cultureFitbit delivers both trackers that people love and a sticky experience that helps any individual get moving and stay motivatedFitbit offers an ecosystem of products that helps individuals manage their activity and health from end to end, including activity, weight, sleep, food, and more.Fitbit Wellness provides wellness leaders a seamless implementation experience, regardless of whether they integrate this with their wellness vendor or not.

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Easy access to exportable reporting on activity levels and program performance.The Program Management Dashboard


Crossing the Finish Line with Executive Buy-in#The Fitbit Wellness program dashboard is an easy-to-use resource to create and manage step challenges and you can easily report on this information.39

Step It Up at IU HealthIndianas largest and most comprehensive healthcare systemComprised of hospitals, physicians, allied services and health plansSTEP IT UP CHALLENGEFitbit activity-based challenge focused on increasing activity using Fitbit technologySold 3,000 subsidized trackers in three hoursDiscounted trackers for family & friends

WITH FITBIT WELLNESSPowerful brand & connected communityEasy fulfillment, enrollment, and operation


#Crossing the Finish Line with Executive Buy-inIndianas largest and most comprehensive healthcare systemUnique partnership with Indiana University School of Medicine, one of the nations leading medical schools, gives patients access to innovative treatments and therapiesComprised of hospitals, physicians, allied services and health plans dedicated to providing preeminent care throughout Indiana and beyond40

Results: Lifestyle changesPOST-CHALLENGE RESULTS FROM COMPANY-WIDE SURVEY



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Results: Employee sentiment

A better sense of self

Taking the stairs more

I lost 26 pounds in the challenge!

I can really see a difference in my motivation to move moreWhat changes has the competition motivated in you?

Eating healthier, exercising regularly, losing weight

I lost 11 pounds and have no intention of regaining them

Im maintaining increased level of activity and healthier food choices. This has become a lifestyle change for me.

What changes will you sustain as the challenge ends?



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The Million Step Man

Lost 10% of his body weight, normalized his cholesterol numbers, and lowered a borderline A1c number to normal.10,000Broviaks initial daily step goal with the IU Health challenge.HOW HE GOT HIS START45,000The number of steps Broviak walked the first Sunday of June, after seeing a colleague record an all-time high step countHOW HE WAS INSPIRED34,000Broviaks average daily step count in June8The number of miles Broviak walked every morning at 4am with his dog, Dexter1,036,747The number of steps Broviak took in August 2014. Despite physical setbacks in July, he was determined to meet the million step goal.A CHALLENGE FROM HIS DAUGHTER



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The Million Step Man

Lost 10 percent of his body weight, normalized his cholesterol numbers, and lowered a borderline A1C number to normal.10,000Broviaks initial daily step goal with the IU Health challenge.HOW HE GOT HIS START45,000The number of steps Broviak walked the first Sunday of June, after seeing a colleague record an all-time high step countHOW HE WAS INSPIRED34,000Broviaks average daily step count in June8The number of miles Broviak walked every morning at 4am with his dog, Dexter1,036,747The number of steps Broviak took in August 2014. Despite physical setbacks in July, he was determined to meet the million step goal.A CHALLENGE FROM HIS DAUGHTER


#Crossing the Finish Line with Executive Buy-inSo that you can put some faces to the program, heres a video testimonial we did with IU Health44

NETWORKING/Q&A



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THANK YOU.



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DEMONSTRATION


Crossing the Finish Line with Executive Buy-in#Demo is an option if there is enough time at the end47

Fitbit HR Roundtable - Houston, TX

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