FITBIT DESIGNS PRODUCTS AND

EXPERIENCES THAT TRACK

EVERYDAY HEALTH AND FITNESS,

EMPOWERING AND INSPIRING

PEOPLE TO LEAD HEALTHIER, MORE

ACTIVE LIVES.

• FOUNDED IN 2007 IN SAN FRANCISCO

• GLOBAL LEADER IN CONNECTED HEALTH AND FITNESS

• SOLD IN OVER 30,000 RETAIL STORES WORLD WIDE

• SOLD INTERNATIONLLY 30+ COUNTRIES

enables all organizations to lead more engaging and effective wellness programs with world-class technologies and services.

• The market-leading fitness trackers

• A sticky experience that helps any individual get moving and stay motivated

• A seamless implementation experience

• Turnkey, easy-to-use software to help wellness leaders plan, execute, track, and manage programs

THE STATE OF WEARABLES

The old world

AWARENESS IS RISING

Floo

r cle

anin

g ro

bots

Activity

trac

kers

Air pu

rifier

s th

at re

mov

e co

ntam

inan

ts

Digita

l cam

eras

that

focu

s po

st-s

hoot

0%

20%

40%

60%

80%

100%

74% 63% 50% 44%

21%22%

20% 17%

5%9%

7%7%

BoughtConsideredAware

Strongly disagree

Disagree Neithe agree nor disagree

Agree Strongly agree0

5

10

15

20

25

30

35

40

“Wearable technology is a fad.”

n = 66

Num

ber

of

resp

ondents

WHY WEARABLES NOW?TECHNOLOGY ADVANCEMENTS

2001

$8,000

2014

$0.94

DATA: BETTER, TINIER, CHEAPER

Source: http://cloudtweaks.com/2014/06/look-cloud-storage-wars-2014/

$4BProjected cloud storage global revenue by 2016

36%of all data is expected to be stored in the cloud by 2016

STORAGE: LIMITLESS

By 2016,

5.7 million consumer medical devices will be Bluetooth Smart.

http://medicaldesign.com/electronics/analysts-forecast-bluetooth-smart-lead-market-share-wireless-medical-devices

COMMUNICATION: INSTANT

Steps

Calories

Distance

Sleep

Nutrition

Weight

Heart rate

Exertion

METRICS: THE LIST GROWS

WEARABLE MARKET TRENDS

Verifiable, automatic

Source: Flurry Analytics, 2014

Connected & networked

PERSONAL

WORKFAMILY

FRIENDS

Social

People with friends take

27% more steps than those who don’t.

Lifestyles, not gadgets

WHERE WOULD YOU WEAR IT?

Source: North American Technographics Consumer Technology Survey, 2013 / Forrester Research

60%US adults plan to purchase a fitness consumer electronics product for themselves in the next year.1

1 CEA 2013

WEARABLES

PRECISE

CONNECTED

SOCIAL

PERSONAL

LOVED

THE STATE OF WELLNESS

All employers 50 - 100 101 - 1,000 1,001 - 10,000 10,001 - 50,000 50,001 or more0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

51%

39%

62%

85% 86%91%

Percentage of Employers Offering a Wellness Programby employer size

1 Source: Rand Employer Survey, 2012

THE NEW AGE OF WELL-BEINGOLD APPROACH NEW APPROACH

Reduce healthcare spend

Build a culture of well-being

Focus on chronic health conditions

Added focus on keeping the healthy healthy

Reward for taken an action

Focus on rewarding continued participation

Solutions focused on ASO / Self-insured only

Solutions for any size employer

In place in 2012 Added in 2013 or planned for 20140%

5%

10%

15%

20%

25%

30%

35%

40%

19%

36%

Employers making fund account contributions tied to wellness or health management behaviors1

1 Adapted from Towers Watson / NBGH Employer Survey on Purchasing Value in Health Care 2013

2012 2013 2014*0%

10%

20%

30%

40%

50%

60%

70%

23%

33%

59%

Employers requiring employees to validate participation in health lifestyle activities in order to receive rewards or avoid penalties1

1 Adapted from Towers Watson / NBGH Employer Survey on Purchasing Value in Health Care 2013

Finally - a win for health & wellness executives.

6%Percentage activity tracker owners who received it through their employer1

1 Endeavour, Wearables Survey Part 2, 2014, N = 502, May 2014, US Consumers over 18

Disagree

Agree

0 10 20 30 40 50 60

“My company, or a significant proportion of my clients, offer(s) an activity program.”

n = 82

Number of respondents

WHAT ARE OTHER EMPLOYERS DOING?

LIGHTWEIGHT FULL SERVICE

“Build community” “Demonstrate healthy behaviors” “Get results”

CloudFit: A virtual training and wellness program for a global company

Description• “Crowd-sourced” wellness program supplemented by independent personal

trainers.• Employees were given a a wearable activity tracker to increase

participation and motivation.

Incentive• Fitbit Flex activity tracker

Results• Over 50% of Appirio’s Fitbit users have also opted into the CloudFit

wellness program. • Using CloudFit participation rates and data from Fitbit, negotiated a 6%

premium reduction with their carrier.

HQ: San Francisco, CAINDUSTRY: TechnologyEEs: 1,000LOC: US, Ireland, India, Japan, China

Healthy Directions: Fitbit meets you where you are.

DescriptionAnnual step challenge to encourage health behavior modification and health maintenance by putting individuals in one of three health tracks. CEO was the key wellness champion.

Incentive• Qualify for low-deductible plan by hitting an average daily step threshold• Monthly prizes for challenges

Results• Execs taking 16,000 steps on average – motivating employees to keep up• 90% participation in Healthy Directions

HQ: Houston, TXINDUSTRY: Health careEEs: 6,000LOC: US

Million Steps Challenge: Annual step challenge

DescriptionAnnual step challenge

Incentive• 500 points for 1 million steps, 250 for 500,000 steps. • 1000 points gets an incentive through health plan

Results• 692,000 average steps per person• More than half (55%) of Million Step Challenge (MSC) participants

registered for additional behavior change programs• Individuals who only participated in MSC and those who participated in

multiple behavior change programs were the only groups to have better weight risk status in 2015.

HQ: Houston, TXINDUSTRY: Oil & gasEEs: 20,000LOC: US

OUR DISCUSSION TODAY

PROGRAM DESIGNHow do we design effective activity programs?

INCENTIVE STRUCTUREHow much and in what do we invest?

ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?

WHAT ARE OTHER EMPLOYERS YOU DOING?

PROGRAM DESIGNHow do we design effective activity programs?

INCENTIVE STRUCTUREHow much and in what do we invest?

ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?

Strongly disagree

Disagree Neithe agree nor disagree

Agree Strongly agree0

5

10

15

20

25

30

35

40

“Activity programs fundamentally change behavior.”

n = 82

Num

ber

of

resp

ondents

PROGRAM DESIGNHow do we design effective activity programs?

INCENTIVE STRUCTUREHow much and in what do we invest?

ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?

For participation only

For registration and participation

For registration only

0 5 10 15 20 25 30 35

“For my company, or a significant proportion of my clients, incentives as part of activity program are

offered:n = 67

Number of respondents

Strongly disagree

Disagree Neithe agree nor disagree

Agree Strongly agree0

5

10

15

20

25

30

“Activity program incentives must be financially significant to encourage employee participation.”

n = 81

Num

ber

of

resp

ondents

PROGRAM DESIGNHow do we design effective activity programs?

INCENTIVE STRUCTUREHow much and in what do we invest?

ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?

A wide selection of wireless activity trackers fit for any lifestyle.

Choose what to offer in your custom online store.We take care of the rest.

Seamless auto-enrollment process automatically recognizes trackers in your program.

View participation and engagement in your activity program, at a glance.

Beautiful visuals show how active your employees are, by group.

Easy access to exportable reporting on activity levels and program performance.

Track key group metrics such as steps, active minutes, and total distance.

See how active (or sedentary!) activity groups are, right down to the day.

Employees can see how they stack up in the program – right on Fitbit.com.