Fishermans Friend in Ireland Gareth Watkins Robert Roberts Ltd.
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Transcript of Fishermans Friend in Ireland Gareth Watkins Robert Roberts Ltd.
![Page 1: Fishermans Friend in Ireland Gareth Watkins Robert Roberts Ltd.](https://reader035.fdocuments.net/reader035/viewer/2022062518/56649e455503460f94b3a955/html5/thumbnails/1.jpg)
Fishermans Friend in IrelandGareth Watkins
Robert Roberts Ltd
![Page 2: Fishermans Friend in Ireland Gareth Watkins Robert Roberts Ltd.](https://reader035.fdocuments.net/reader035/viewer/2022062518/56649e455503460f94b3a955/html5/thumbnails/2.jpg)
Our History together
• Manufacturers, Brand owners & distributors based in Dublin, Ireland
• Distributing for Fishermans friend since 1987
• Wide range of goods from wine to coffee to confectionery into all retail channels.
• Sister company to Robert Roberts, also based in Dublin
• Brand owners & distributors with a focus on health foods & pharmaceutical products
• They distribute Fishermans Friend into the pharmacy sector
![Page 3: Fishermans Friend in Ireland Gareth Watkins Robert Roberts Ltd.](https://reader035.fdocuments.net/reader035/viewer/2022062518/56649e455503460f94b3a955/html5/thumbnails/3.jpg)
Competitive Set
![Page 4: Fishermans Friend in Ireland Gareth Watkins Robert Roberts Ltd.](https://reader035.fdocuments.net/reader035/viewer/2022062518/56649e455503460f94b3a955/html5/thumbnails/4.jpg)
On Trade Activity
• Years of growth built on improving distribution
• Focus for 2013 on location in store – Quality & Quantity!
• Parasite unit placed – 400+ units, approx. 29% of convenience
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Advertising
140 sites 96 sites 254 sites
Outdoor Advertising
• Advertising run for the month of January
• Focus this year on commuter transport
• Print ads on city buses, urban rail & intercity rail
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Consumer Activity• Previously sampling in goody bags – linked to running events (Mini
Marathons, Charity runs etc.)
• Too Female orientated. For 2014 : National Ploughing Championships
Better timing – September Better demographic – Even spread, male skew Better exposure – 200,000+ Irish adults
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Where to next?
• Launch of Honey & Lemon in September 2014 highly anticipated
• Volumes may allow us to increase support in next 12 months
• If possible, a focus on increasing awareness probable
• Decision whether to ‘chase’ a younger audience or remain conservative
• Fishermans Friend link with Outdoor Adventure sports & Strong Man Run in Europe a good link, hugely on trend in Ireland now
![Page 8: Fishermans Friend in Ireland Gareth Watkins Robert Roberts Ltd.](https://reader035.fdocuments.net/reader035/viewer/2022062518/56649e455503460f94b3a955/html5/thumbnails/8.jpg)
Thank you for listening
Any Questions?