Fisher House FoundationCommunications Presentation

Friends of Fisher House Conference 2017

Sequence of Topics• Communications Overview/Update

• Branding & Fisher House Website

• Using Fisher House Resources

– Flickr

– YouTube & PSAs

– Presentation for Community Groups

• Radio

• Photography

– Guidelines

– “How To” demo on mobile device

• Media Interviews

• Social Media Tips

• Q&A

Communications Updates

• Our Team:

– Kerri Childress, VP of Communications

– Ashley Estill, Senior Communications Specialist

– Lisa Kelley, Manager of Digital Media

• Our PR Team:

– BRG

• Our Web Team:

– Confluent Design

– JulieAnne Tabone and David Kaplan

Branding• Consistency

– Colors and color palettes

– Font

– Language/Messaging

– Logo usage

• Branding Guide– Overview of brand

– Logo specifications and placement

– Color palette numbers

– Social media guidelines

• Benefits of Branding– Credibility and reliability (read: Trust)

– Recognition

– Donor loyalty

– Improved Image

Branding

Foundation Website

www.fisherhouse.org

• Websites are the first place donors go– Website is a reflection of your brand

– Help instill credibility with your website

– Benefit of a responsive web design

• Quality design and overall look– Information is organized

– Information is easily accessible

– Information is correct

– Consistency:• Color scheme

• Language

• Logos

• Content is King– Make sure the information you relay is correct

– Make it relevant

– You don’t have to update constantly if you don’t have the right content

Website Advice

www.fisherhouse.org

• Website should:• Contain accurate information, whether that information is from your

group or the Foundation• Easily differentiate Fisher House Foundation statistics from your

statistics• Folks who are unfamiliar with the Fisher House program may not

know the difference between the Foundation and a community group

• Be created with a responsive web design• Many people are visiting websites from a tablet or phone

• Contain great photos

*A website is not required for each community group, this is simply advice if you have one. Feel free to always refer people to the Foundation website.

Fisher House Resources: Flickr

www.flickr.com/fisherhousefoundation

Fisher House Resources: Flickr

www.flickr.com/fisherhousefoundation

• What is Flickr?• Flickr is an online photo album website

• Benefits:• Photos are easily viewed and organized• Visitors can both view and download photos in a variety of

resolutions• Directing to Flickr for photos as opposed to uploading

several on your website, which could cause it to slow down

• The Foundation is happy for you to use photos here! Please adhere to photo guidelines when using these pictures. (More on that later)

• Handout: Please see handout for “how to” upload and download photos.

Fisher House Resources: YouTube

www.youtube.com/fisherhousefoundatio

• Fisher House Foundation has a YouTube page with plenty of family stories and PSAs in a variety of lengths.

• Please use for any presentations or informational meetings you may have.

• Feel free to ask us for videos we recommend!

• NOTE: Some are outdated, and not in HD.

Fisher House Resources: YouTube

www.youtube.com/fisherhousefoundatio

• Benefits of YouTube:– Easy to share and view videos

– Content that is already prepared

– Videos and PSAs show the military and veterans’ families we are privileged to support

• Note:– When doing a presentation, make

sure you/they have internet capabilities

– If not, we can provide thumb drives with videos, or links for you to download the videos*They will be huge files

Fisher House Resources: PSAs

Fisher House Resources: PSAs

Fisher House Resources: PSAs• Families tell our Fisher House story the best• Please do use the PSAs we have, when sharing the Fisher House story

• Presentations• Informational purposes• Website

• We can send you links to download videos or you can embed them on your own website from YouTube

Radio

• Radio can be a powerful method of visibility for Fisher House

• The Foundation has radio PSAs already made for your use

• Radiothons• Refer to Kerri for any

questions or guidance on radio

Fisher House Resources: Presentations, Fact Sheets, Etc.

http://www.fisherhouse.org/programs/houses/communitygroups/

Photography Guidelines

• Interior/Exterior photos = For anyone

• Family photos = Generally for community group/informational use only

*The photo consents families sign do not cover advertising.

• You may get requests for photos for ads and promotions, if so, please contact Kerri or Ashley for guidance on which photos to use.

• If in doubt anytime, please feel free to call and ask the communications team.

Photography “How To’s”

• Helpful Hints • Make sure there is enough light• Hold the camera or phone steady• Review your photo immediately after for people moving,

blinking, etc.• Camera

• When emailing photos from your camera, email the original image from your memory card

• Phone• Hold your phone steady (it’s easy to move) and make sure

subjects are not moving• When emailing photos from your phone, email the original or

full size image

Handout: Please see handout for phone photography tips.

Media Interviews

• Keep your manager of the Fisher House (if applicable) and the facility PAO informed of media opportunities and ask permission when necessary.

• Have talking points ready.

**If something doesn’t feel right, it probably isn’t. Please reach out to Kerri if you need guidance or help with the media.**

Handout: Please see media handout for full details on media interviews.

Social Media Tips: Facebook

www.facebook.com/fisherhouse

• Don’t create a personal profile for your business (Create a “Page”)• Have a recognizable profile picture• Choose an engaging cover photo• Ensure “About” page is updated• Post photos and videos on your timeline

• Quality > Quantity • Be brief

• Monitor and respond to comments on your page • “Like” other house pages and community pages and monitor

their content• “Share” Foundation content and other Fisher House pages

• Do not post, engage, like, share, comment on any political or controversial topic. This goes for all websites, social media platforms.

*Having a Facebook page is not required, and takes a lot of time to do well. This is advice if you are going to have a page.

Social Media Tips: Twitter

www.twitter.com/fisherhousefdtn

• Have a relevant Twitter photo and cover image

• Keep it short & concise • Use visuals in your tweet

• Photos/videos• This adds personality

• Include proper “tags” in your tweet• There can be more than one Ken Fisher –

tag the right one• Include relevant hashtags• Monitor mentions and engage as necessary

Social Media Tips: Instagram

www.instagram.com/fisherhousefdtn

• Use a recognizable profile photo• Write an engaging bio and include your website in

here• Have fun with Instagram! • Expand your reach with hashtags• Collaborate and mention (tag) others• Make the most of your captions• Build anticipation• Showcase “behind the scenes” content• Respond to comments on your posts• Share FH family quotes (we can provide)• Remember the square format

Q&A Time!