Data as the new platform

Basic Analytics

Joanne

Sue

Children

Community DC (friends, work, neighbors, etc.)

Retailer

CPG company

Gov’t

Insurance Company

Fishbowl

Legend: Existing Opportunities Business Model Extension opportunities Possible threats/opportunities

Real time Insurancepremiums

Educational Institution

(PERCEIVED)EMPOWERMENT

FISHBOWLPERSONAL DC*

PUBLIC DC*ENABLER

COMMUNITY DC*

REGULATIONSOCIAL NETWORKS

SEARCH

KNOWLEDGE

WIKIPEDIA

TRUST

SHARING HAVING CHOICE

TRANSPARENCY

RELATIONSHIPS

(A)LIVE

TARGETTING

ANALYTICS

SEMANTICS

TAGGING

DATA AS CURRENCY

DATA MARKETPLACE

TRENDS.me

REAL TIME INSURANCE PREMIUMSPULLED DATA

DATA CENTER

SELF ACTUALIZATION

CONTROL

AUGMENTED REALITY

SMARTER PLANET

LESS WASTE

ALWAYS ON

PERSONAL BRANDUBIQUITOUS

TWITTER

SELF CORRECTING

WEB 3.0

TRADE OFFS/UP

ON MY TERMSOMBELICO DEL MONDO

ON DEMAND

3G

DATA WARS

WISDOM OF THE CROWDS

MATCH MAKING

RECRUITING

CUSTOMER IS THE PRODUCT

AVATAR

ORACLE

OUTSOURCING

VOYEURISM

FIND

MARKET OF 1

Twine.com

*Digital Context

THERAPIST

PERSONALIZED

MOM & PAP STORE TREATMENT

Value Proposition

“Trust that you don’t need to waste time searching as the things/people you are looking for will find you”

“Pay the price as if you were a market of one”

“Know your customers like a mom and pap would”

Fishbowl Business Model Canvas

Customers

Retail level- “on-the-go” ppl- lethargic shoppers- value shoppers- large families / volume shoppers

Commercial level- CPG- Insurance Co.- Product Designers- Healthcare industry- Electronics / Appliances mfrs- Governments-Educational institutions-Big box stores wanting to move product quickly

Relationship Mgmt

- Unique Database- Customized kits- Software / hardware service and support

Distribution Channels

- partnership network (CPG, Insurance)- mobile carrier (Sprint)- own store- social networking- online purchases / virtual store

Revenue Flow

- Subscriptions- Selling data- Selling platform to value add developers (dating, match-making, recruiting)- Consulting services in analytics- hardware

Key Activities

-Software / hardware development-Analytics- Semantic search- User relationships- Data security- Transparency- Seamless transactions- User “controlled” data upload

Partnership

-Fishbowl platform extension developers- Banks- Oracle-Google- Anti-virus / Mal-ware / Anti-spam

Key Resources

- Software-Data center- Data Analysis- User Trust Builders- Backup System- Smart tags

Cost Structure

- Network- Software development- Infrastructure- Marketing

Results

The “thoughtless” shopping/production experience