First look: Political AdVault

Building Political AdVault

David HerzogMissouri School of Journalism

The Idea

http://www.fcc.gov/info-needs-communities

RJI Event

http://rjionline.org/events/fcc

FCC rules outdated

http://transition.fcc.gov/eb/broadcast/pif.html

Obstacles to data

•Cost

•Timeliness

http://transition.fcc.gov/eb/broadcast/pif.html

Paying for political ad data

http://kantarmediana.com/cmag

Washington Post“Mad Money”

http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/

Wesleyan Media Project

http://mediaproject.wesleyan.edu/

Political file, it’s 2012!

http://apps.fcc.gov/ecfs/comment/view?id=6016876880

Yes, post this information


AdVault features

•Voting: Help pick ad of the week▫Mizzou student journalists to report on

claims

•Views so you can see ad spending by▫Committee▫Race▫Station▫Ad▫Market


Campaign ads are the news

http://www.columbiamissourian.com/stories/2012/03/21/tillotson-campaign-accuses-hoppe-abuse-power-fraternity-house-agreement/

http://youtu.be/hv55LduYG9g

Citizens United, super PACs

http://www.nytimes.com/2012/04/09/us/politics/major-republican-super-pac-prepares-to-take-on-obama.html?_r=1&sq=super%20pac&st=cse&scp=2&pagewanted=all

http://www.prioritiesusaaction.org/

Trickling down into local TV

https://www.documentcloud.org/documents/326840-20120320100432.html

Get ad buy docs from local TV

•KMIZ, KQFX , etc. in Columbia

•KOMU in Columbia

•KRCG in New Bloomfield▫100-mi round trip drive

http://maps.google.com/maps/ms?msid=202268459310053593716.0004bc3d3112991d804dd&msa=0


Paper to digital

•Scan documents at J-School

•Upload to DocumentCloud’s AdVault project

https://www.documentcloud.org/home


Add data to documents

Next steps

•Enter ad buy information into database

•Design user interface

•Hire student to manage

•Launch as part of Mizzou J-School’s 2012 elections coverage

First look: Political AdVault

News & Politics

Transcript of First look: Political AdVault