UX-UI DESIGN PROCESS

Problem: Low conversion.Case study: Helloworld cruise booking process.

High bounce rate in the search results section and product page.

Low repeat visitors rate.

Low average session length.

•

••

1First approach: Google analytics analysis

2Goal/Output

Search, �nd and book a cruise to visit The

Mediterranean in a speci�c date/duration

for 2 adults and 2 children.

••

User experience analysis: Testing personas5 users - The magic number

Recruit: Find people that �t your target audience.Documents: Facilitator script, User detail form, User instructions, User tasks/scenarios, Facilitator comment form.

Finding a solutionDraw up the

recommendations. Attach rapid mockups.

3

••

Evaluating the results:Look for patternsResults are subjective, so discuss them with the team.

Prioritizing resultsDraw up the scopes and include the changes in the following spring.

4 Creating the user interfaceBefore

After

4 Creating the user interfaceBefore

After

5

Main resultIncreased the conversion rate by 2.1% in the next 2

months.

Evaluating the modi�cations: Conversion + Google analytics analysis

6Test your assumptions again :The user experience always could be better.