Fionn dobbin on_social_business

why shit rules and how to make the world suck less

Wednesday, December 12, 12

2,6 Billion


The Challenges

Cramped living conditions No sewage system Our clients earn less then 1$ a day Lack of water


On thing was clear for us: It had to be a toilet

unplugged Wednesday, December 12, 12

How to bring the shit from A to B?


Fionn Dobbin�s Guide on How to Design a Toilet


Research in India


how to bring the shit from

A to B ?


300g of shit = 4 h ipod


NGO Wednesday, December 12, 12

Traditional Business


NGO+Traditional Business = Grameen Social Business


1.Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization.


2.Financial and economic sustainability.


3.Investors get back their investment amount only. No dividend is given beyond investment money.


4.When investment amount is paid back, company profit stays with the company for expansion and improvement


5.Environmentally conscious.


6.Workforce gets market wage with better working conditions.


7. ...do it with joy.


the world sucks what do ?


#1.Overcoming a Social Tension


#2.&3. Creating a Sound Business


#4.&5. Benefit Others


#6.&7. Appreciate and Motivate


things I learned in how to turn your brand into a movement ore

how to reach 1million people via media with the budget of 100$

12


1. Sell to people who care


6 degrees of marketingWednesday, December 12, 12

2. Be Social


3. Tell a Story


5. Be Joyful


6. Be Art


7. Be Transparent


8. Give Opportunities


9. Take Opportunities


10. work with multiplicators


11. Share


11. Cross Boarders


12. Don’t Exclude


Summary


1.define your goal


2.make sure your

company is financially

sustainable


3.Make sure you high

perform


4. Don't work on your

own.

Search for partners who are experts in the

forefront of there field.


5. Be innovative Try new ways and solutions


6.Measure your results


Make yourself ready for 36 month of pasta and tomato sauce.

7.Have an Entrepreneurial Spirit


and yeah, DO IT WITH YOU :-)


thank you


Fionn dobbin on_social_business

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