Finnish Lifestyle Asia Growth Program introduction ... · What is the Finnish Lifestyle Asia Growth...
Transcript of Finnish Lifestyle Asia Growth Program introduction ... · What is the Finnish Lifestyle Asia Growth...
Finnish Lifestyle AsiaTeamFinlandGrowth Program
February 2016
WhatistheFinnishLifestyleAsiaGrowthProgram?
• AgrowthprogramtargetingFinnishlifestylecompaniesincludingfashionanddesigncompanies.
• Targetedactivitiesforindustrialdesign&servicedesigncompaniesinChina
• CooperationwithMusicFinland,theFinnishFilmFoundation,FinnishTextile&FashionandtheMinistryofForeignAffairs.
• FundedbytheMinistryofEconomyandEmployment.
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WhyaFinnishAsiaLifestyleGrowthprogram?
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• Thenumber ofopportunities forFinnish Lifestylebrandshaveincreasedsteadilyduring thelasttwoyears
• LargeinterestfromFinnish Lifestylebrands:over30pre- registrationstogrowthprogram
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Targetmarkets
ProgramTimeline
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FinnishLifestyleAsiaisathreeyearprogram.
Thecontentandactivitiesof2017and2018willbeplannedbasedonfeedbackandlearnings from2016.
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Theprogramaimsto:
• EnablemarketentryandcontinuousgrowthinJapan,SouthKorea&China
• HelpingFinnishSMEsexpandtheirnetworksinJapan,SouthKorea&China
• RaiseawarenessofFinnishLifestylebrandsinthetargetmarkets
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Method:NetworkingpathsforopeningorexpandingsalesinSouthKorea,JapanandChina
Plannedofflineactivities
• Marketspecificcoachingandsparring sessionswithlocalexperts
• Lifestylematchmaking/B2Beventsinthemarkets(linked withTeamFinlanddelegationtripwhenpossible)
• AsianselectedbuyertripstoFinlandtoseetheFinnishbrandsintheirauthenticenvironmentandtoraisethebuyers’awarenessofFinlandandFinnishbrands.
• Factfinding tripstomarkets• Piloting showroom asmarketentrymodel
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Q1 Q2 Q3 Q4FINLAND LaunchEvent
ChinaShowroomsession
AsiaCoachingDay
PREHelsinki/Mediavisits
ChinaShowroomsessionfollow-up
MembersmeetingatEARS
MusicB2Bvisit
Japanese&KoreanbuyersvisitFinland (TBC)
Membersmeeting
ASIA DelegationtriptoSouthKorea&JapanMinisterRehn16-20.5
Salesaccelerator-activitiesinJapan
ShowroomExecutionHong Kong(TBC)
ShowroomExecutionShanghai,China (TBC)
NordicLifestyleevent&musicevent,SouthKorea
FactFinding trip toJapan/TokyoDesignWeek/IFFTJapan
Industrial/Servicedesigntrack
Service/Industrialdesignworkshop
DesignBusinessfact-finding triptoChina
CreativeLifestyleAsiaCalendar
Interestedtojoin?Wanttofindoutmore?
• Annual fullmembership forSMEsis1000€ andcoversfreeofchargeparticipationtoallactivities(Largecompanies2000€).
• Companiescanjoin individualactivitiesbutfornon-members therewillbeseparatecostforeachevent(500-1500€).
• Forlimitedtrackscoveringonlyactivitiesforindustrialdesign/servicedesignandmusicmembership500€
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Registrationinformation/contact
Registrationinformation willbesentout tomorrow.
Jonna Wibelius,ProgramDirector,FinnishLifestyleAsiaEmail:[email protected]:+358504681764
Katriina Mäkipää,ProgramCoordinator, FinnishLifestyleAsiaEmail:[email protected]:+358295695935
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