Finnish Universities in Transition H. Kalervo Väänänen University of Eastern Finland.
Finnish Lifestyle Asia Team Finland Growth Program
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Finnish Lifestyle Asia Team Finland Growth Program
Transcript of Finnish Lifestyle Asia Team Finland Growth Program
Finnish Lifestyle AsiaTeam Finland Growth Program
What is the Finnish Lifestyle Asia Growth Program?
• A growth program targeting Finnish lifestyle companies including fashion and design companies.
• Targeted activities for industrial design & service design companies in China
• Cooperation with Music Finland, the Finnish Film Foundation, Finnish Textile & Fashion and the Ministry of Foreign Affairs.
• Funded by the Ministry of Economy and Employment.
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Why a Finnish Asia Lifestyle Growth program?
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• The number of opportunities for Finnish Lifestyle brands have increased steadily during the last two years
• Large interest from Finnish Lifestyle brands: over 30 pre- registrations to growth program
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Target markets
Program Timeline
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Finnish Lifestyle Asia is a three year program.
The content and activities of 2017 and 2018 will be planned based on feedback and learnings from 2016.
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The program aims to:
• Enable market entry and continuous growth in Japan, South Korea & China
• Helping Finnish SMEs expand their networks in Japan, South Korea & China
• Raise awareness of Finnish Lifestyle brands in the target markets
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Method:Networking paths for opening or expanding sales in South Korea,
Japan and China
Planned offline activities
• Market specific coaching and sparring sessions with local experts
• Lifestyle matchmaking/B2B events in the markets (linked with Team Finland delegation trip when possible)
• Asian selected buyer trips to Finland to see the Finnish brands in their authentic environment and to raise the buyers’ awareness of Finland and Finnish brands.
• Fact finding trips to markets
• Piloting showroom as market entry model
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Q1 Q2 Q3 Q4
FINLAND Launch Event
China Showroom session
Asia Coaching Day
Media visits
China Showroom session follow-up
Members meeting at EARS
Music B2B visit
Japanese & Korean buyers visit Finland (TBC)
Members meeting
ASIA Delegation trip to South Korea & Japan Minister Rehn16-20.5
Sales accelerator-activities in Japan
Showroom ExecutionHong Kong (TBC)
Showroom ExecutionShanghai, China (TBC)
Nordic Lifestyle event & music event, South Korea
Fact Finding trip to Japan/Tokyo Design Week/IFFT Japan
Industrial/Service design track
Service/Industrial design workshop
Design Business fact-finding trip to China
Creative Lifestyle Asia Calendar
Interested to join? Want to find out more?
• Annual full membership for SMEs is 1000€ and covers free of charge participation to all activities (Large companies 2000€).
• Companies can join individual activities but for non-members there will be separate cost for each event (500-1500€).
• For limited tracks covering only activities for industrial design /service design and music membership 500€
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Registration information/contact
Register to our program here:
http://www.exportfinland.fi/finnish-lifestyle-asia
Jonna Wibelius, Program Director, Finnish Lifestyle Asia
Email: [email protected]
Mobile: +358 504 681 764
Katriina Mäkipää, Program Coordinator, Finnish Lifestyle Asia
Email: [email protected]
Mobile: +358 295 695 935
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