Finding Your Sweet Spot of Marketing
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Transcript of Finding Your Sweet Spot of Marketing
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Finding your Sweet Spot of Marketing
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James AtkinsMarch 2014
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4P’s to 4 C’s
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Push and Pull
PUSH• Advertising• Direct Mail• Brochures• Sponsorships
PULL• Search• Blogs• Articles• Social Media
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PUSH• Advertising• Direct Mail• Brochures• Sponsorships
PULL• Search• Blogs• Articles• Social Media
It’s all about CONTENT !
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CONTENT MARKETING EVOLVES!
6 Source: Orbit Media
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How to get people listening……and conversing
1.Validate
2.Educate
3.Share
4.Prove
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1.Validate
2.Educate
3.Share
4.Prove
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Validate
• Purpose & Principles
• Credentials
• Awards
• FAQ
• Social Media
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• Purpose & Principles
• Credentials
• Awards
• FAQ
• Social Media
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Educate
• Surveys, #’s, results
• White papers
• How 2 tips & tricks
• Newsletter
• Seminars – online & offline
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• Surveys, #’s, results
• White papers
• How 2 tips & tricks
• Newsletter
• Seminars – online & offline
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Share
• Customer
• Partner - other expertise…adjacencies
• Republish
• Filter, Aggregate
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• Customer
• Partner - other expertise…adjacencies
• Republish
• Filter, Aggregate
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Prove
• Testimonials
• Product Reviews
• Diagnostics
• Results
• Partnerships
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• Testimonials
• Product Reviews
• Diagnostics
• Results
• Partnerships
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How to get people listening……and conversing
1.Validate
2.Educate
3.Share
4.Prove
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1.Validate
2.Educate
3.Share
4.Prove
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DigestibleSolve
Problem
Finding your Sweet Spot of Marketing
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Competitive
Advantage
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Digestible
• Context
• Accessible
• Readability
• Format
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• Context
• Accessible
• Readability
• Format
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Solve
Problem
• Problems
• Needs
• Insights
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• Problems
• Needs
• Insights
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Competitive
Advantage
• Clarity
• Relevant
• Concrete
• Provable
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• Clarity
• Relevant
• Concrete
• Provable
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DigestibleSolve
Problem
Finding your Sweet Spot of Marketing
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Competitive
Advantage
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DigestibleSolve
Problem
Competitive
Advantage
1) What is digestible for
your customers?
2) What problems are
you trying to solve?
3) How would you
display, quantify or
prove your Competitive
Advantage?
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Competitive
Advantage
1) What is digestible for
your customers?
2) What problems are
you trying to solve?
3) How would you
display, quantify or
prove your Competitive
Advantage?
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Finding your Sweet Spot of Marketing
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Questions?
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Finding your Sweet Spot of Marketing
Subscribe: www.vantagemarketing.com.au
Contact: James [email protected]+61 3 9836 0491
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Subscribe: www.vantagemarketing.com.au
Contact: James [email protected]+61 3 9836 0491
Copyright- Vantage Strategy & Marketing, 2014