Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight)

Finding the Sweet Spot. Leveraging the intersection of measurement + targeting.

Federated Media Signal Chicago

© Quantcast 2012

© Quantcast 2012

The Imbalance: Spend vs. Attention

2

Sources: Nielsen Netview, Q3 2011; eMarketer, 2012

Precise Relevant

Accountable

4% Of time spent searching

50% Of spend on search

Sep-12 Federated Media Signal Chicago

© Quantcast 2012

Real-time Bidding’s Rapid Growth Display Surpasses Search in 2–3 Years

The Tipping Point: Display Realizes Its Potential

3

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

2010 2011 2012 2013 2014 2015

Total Online $49.50B

Search $21.53B

Display $21.99B

4%

10%

16%

20%

23%

27%

$0

$1

$2

$3

$4

$5

2010 2011 2012 2013 2014 2015

eTail Boston

Sources: eMarketer, June 2011. US Online Display and Search Ad Spending, 2010-2015 (Billions)

Sources: eMarketer, June 2011. IDC as cited in Pubmatic “Ad Revenue Report: Controlling Your Brands Future,” October 2011


Billio

ns

Billio

ns

Share of display budget

© Quantcast 2012

The Opportunity: Unify Measurement and Targeting

Measurement Targeting

Sep-12 Federated Media Signal Chicago 4

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Relevance Starts with Data

500 billion moments of relevance captured every month

5 Sep-12 Federated Media Signal Chicago

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Moving From Segments, to “Segments of One”

6 6 6

Traditional Segmentation is Static

Real Consumer Behavior is Dynamic

Awareness Advertising

“In-Market” Data

Retargeting

$


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Making the Connection for U.S. Cellular

7

of all conversions, from only 20% of all impressions

Lower CPA vs. other partners.

Insights

35% 46%


Regarding consumer groups & behaviors

Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight)

Business

Transcript of Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight)