Wondering Where the Lion Is: Finding Substance In This World We Inhabit
Finding What, Where with the context of Who & When
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Transcript of Finding What, Where with the context of Who & When
Local Search: Business Listings Identity
Management
Presented by: Gib Olander, director of business
development, Localeze
Finding what we want
Finding the What & Where
Finding the What & Where with context of Who
Finding What, Where with the context of Who & When
Why is this important?People expect to buy within:1 hour – mobile Internet7 days – PC search ** Dennis Glavin MSN mobile
By 2011, 80% of Mobile Deviceswill have GPS – iSuppli 7.19.10
6,000 LBS apps are available on the iPhone Michael Metcalf
Y!
60% of mobile internet usage is spent on social networking (Ground Truth)http://mobileplaybook.360i.com
Mobile Local Search
Mobile Local Search Today
Business Identity – until now, this was enough!
Today your online identity needs to be established, as it anchors your customers experience with you.
Business Name
Business Address
Business Phone Number
Primary Business Categorization
Web Site Address
Products Offered
Business Specialties
Services
Payment Methods
Hours of Operation
Unique offerings within the business category
MicroSite
Dealer Locator page
Directory or IYP inclusion
Profile page
Local Business Identity – today online
Your foundation is built on database inclusion with data aggregators
Recove
ry Search
Discovery Search
Use ad products as your roof. Create
findability where your content cloud can’t
compete.
Create a “cloud” of content for each business location. Content must answer both “Discovery” & “Recovery” Local Search queries.
Each Business Location should create and maintain a Local Search content cloud,
organizing content for recovery and discovery
search
Location based advertising - yesterday
Follow the Content !
Slide created by David Berkowitz @dberkowitz
Location based advertising - today
Context created
and captured
Two identities
Fragmented Identity!
Established identities enable discovery –think of your spatial network
From your social network and your spatial network as well. Friends tips and all tips
Just like location based advertising of the past, set up your identity and make that content discoverable
Multiple identities dilute your utility to everyone
Spatial Network and Social Network are starting to work together.
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About 3.8 check-ins per person!
Brands are taking advantage of 4sq
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Tips can influence purchases
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If your identity isn’t established, you don’t exist
Don’t forget…..
…Mobile, Local and Social are happening now!
Establish and manage your identity today
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3,386 check ins in 10 daysThen 4,150 check in’s over the next 10 days
Not only how many people but which people at which time
33Confidential
Contact Information
Gib Olander| Director of Business Development | Localeze
200 S Wacker Dr., 35th Floor | Chicago, IL 60606 Office: 312-924-3011 |[email protected]
@golander59