Finding Waldo - Social Media Advertising and Recruitment Strategies
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Kennebec Valley Human Resources Association Social Media Advertising and Recruitment Strategies january 8, 2014
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This presentation was given to the Kennebec Valley Human Resources Association and covers tips and tactics for using social media to find and hire the best applicants. Resources mentioned: HootSuite FollowerWonk Twitter Facebook
Transcript of Finding Waldo - Social Media Advertising and Recruitment Strategies
Kennebec Valley Human Resources Association
Kennebec Valley Human Resources Association
Social Media Advertising and Recruitment Strategies
Social Media Advertising and Recruitment Strategies
january 8, 2014january 8, 2014
About Burgess Advertising and Marketing
• Founded in 1986
• Full-Service
• Industries of focus:
• Insurance/Financial
• Technology/Industrial
• Higher Education
• Healthcare
Finding Waldo.(Recruiting with Social media)
Finding Waldo.(Recruiting with Social media)
Tools to aid the search
• Hootsuite.com
• Facebook Scheduling
• Twitter Search
Hootsuite.com
• Free!
• Manage many of your networks via one vehicle.
• User friendly
• Monitor specific phrases that are relevant to your search.
LinkedIn Premium
Twitter Search
• Search.Twitter.com
• Free
• Use quotations around the exact phrase you are looking to search for. i.e. “Looking for a job in Maine.”
Promoted Tweet
Promoted Account
Promoted Accounts
Lead Generation Cards
Learn more at:Ads.Twitter.co
m
Learn more at:Ads.Twitter.co
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Hashtags (not to be confused with hash browns)
• A method to search but also receive attention.
• Consider the following: #Jobs #Hiring #NewJob
Prospect via Facebook
Prospect via Facebook
Facebook search:Graph Search
People who work for ____ and live in _____.
Facebook search:Graph Search
People who work for ____ and live in _____.
The average Facebook user...
spends 351 minutes a month on Facebook“likes” 40 different business pagesuses Facebook at work - 30%has 634 social ties in their social network
Facebook Scheduler
• Free
• Easy to use
• Plan posts ahead of time
Facebook Post Stats
• Photo posts get 39% more interaction
• Shorter posts get 23% more interaction
• Engagement rates on Thursday and Friday are 18% higher
Tips:
via: undercoverrecruiter.com
Don’t be afraid to have fun.
What the buzz is about
What the buzz is about
LinkedIn Advertising
Strategy
Who are you looking for?
What are top-achievers interested in already?Where are they online?How can you attract them?
Ways to find & engage
For Twitter: Followerwonk.com
LinkedIn: Search, Groups, or Referrals.
FOLLWERWONK SEARCH: CEO, MAINE
Numbers don’t lieNumbers don’t lie
14.4 million people used social media to find a
new job in 2011. (Career Enlightenment.com)
14.4 million people used social media to find a
new job in 2011. (Career Enlightenment.com)
MeasurementMeasurement
Measure what matters to you You
Measure what matters to you You
Applications?Interactions?
Email Subscribers?New Likes
New FollowersReTweets
PinsViews
Applications?Interactions?
Email Subscribers?New Likes
New FollowersReTweets
PinsViews
• HootSuite - App
• TweetDeck
• Facebook Pages
• LinkedIn App
• bit.ly App
Favorite Mobile Tools for Social Media
Likeable Media
• Social Media Marketing Agency out of NYC.
• Uses Snapchat as an option to apply.
"Because of the space we're in, Snapchat can be a great way to show your creativity and do something that's a little bit different."From BusinessInsider.com
Have Fun, Be Authentic.
