Finding Mike, Rethink Mental Illness. Great comms campaigns I wish I'd done seminar, 18 June 2014
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Transcript of Finding Mike, Rethink Mental Illness. Great comms campaigns I wish I'd done seminar, 18 June 2014
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#FindMikeby
Johnny Benjamin & Rethink Mental Illness
Brie Rogers Lowery
Country Director, UK
Change.org
@brie_rl
![Page 2: Finding Mike, Rethink Mental Illness. Great comms campaigns I wish I'd done seminar, 18 June 2014](https://reader036.fdocuments.net/reader036/viewer/2022070322/559094611a28abab538b4705/html5/thumbnails/2.jpg)
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© Rethink Mental IllnessImage: @ollyog
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#foundmike
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Photo ©VivaLaZoom
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1. Personal story = engaging audience
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2. Kept it simple: Who will find Mike?
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3. Person first, brand second
© Rethink Mental Illness
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Read more:• http://www.rethink.org/get-involved/campaigns/fin
ding-mike-synopsis
• http://www.charitycomms.org.uk/articles/finding-mike
• Full film of the story: https://www.youtube.com/watch?v=Ac7MKsj8sWM
If you have been affected by any of the issues shown here please contact the Samaritans:
http://www.samaritans.org/
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Visit the CharityComms website to view slides from our past
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