Finding Balance Between Anticipation & Automation in UX Design
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Transcript of Finding Balance Between Anticipation & Automation in UX Design
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FINDING BALANCE BETWEEN ANTICIPATION & AUTOMATION IN DESIGN
@sarahdoody
Sarah Doody October 19, 2016
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
I realized that the narrow stairs must
have been a fast lane, how brilliant!
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
You know what’s actually delightful?
When a product solves a problem.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
“Your imagination is great. You can use this as a fast lane, but that’s not it’s primary purpose … I know, I’m a parent in Stockholm.”
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
“The fast lane is actually a staircase where you can push your baby carriage, not for stressed Swedes. Sorry for crushing your designer dreams.”
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Photo: susannahfox.com Photo: cyclehoop.com
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
“The fact that you got the purpose of those stairs wrong shows that, just as beauty, the problem is in the eyes of the beholder.”
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
ANTICIPATORY DESIGN
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
If you’re not anticipating people’s needs, then you’re doing it wrong.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Am I registered?
How do I register?
How do I vote?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Aaron Shapiro CEO of HUGE
The Next Big Thing In Design? Less Choice
In the future, design around us will sweat the small stuff.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Our lives aren’t actually made easier because we’re still forced
to make a decision.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
DECISION FATIGUE
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
35,000 17 30decisions made daily
checks of social media daily
checks of a mobile phone daily
* 157 for millennials
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
So … what can save us from decision fatigue?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Decisions are made and executed on behalf of the user. The goal is not to help the user make a decision, but to create an ecosystem where a decision is never made -- it happens automatically and without user input.
Aaron Shapiro CEO of HUGE
Anticipatory design is fundamentally different:
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
The Nest Learning Thermostat learns from you, creates a schedule, and is proven to save energy.
Image: Nest.com
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
6:30 AM 11:00 PM8:30 AM 5:00 PMrise & shine out for the day welcome home sweet dreams
Images: nest.com
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
BUT … will we take anticipatory design too far?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
In an anticipatory world …
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
LONDON
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Your flight’s booked. Bon Voyage!
meals times seat redeye no stops
7:30pm 8:00am
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
22 mile run
35th birthday
But I had other plans in mind ….
THUR FRI SAT
10:40pm 10:00am
SUN, OCT 23, 2016
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Can anticipatory design accurately choreograph around all the little details
of our lives?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Am I supposed to be somewhere?
“
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
I love my anticipated and automated life.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
But I don’t think we can (or should) automate everything.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
3 cautions to consider
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
What happens when anticipation is inaccurate
and automation fails?
ACCURACY
01
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
01
auto-pilot consequences?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
01
pilots only fly for 3 min
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
From 2000 - 2010, pilot error had been involved in two thirds of all
airline crashes.
- FAA report from 2010
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
If automation fails, can the user easily step in and course correct?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
FUTURE INNOVATION
02
Who becomes the observer? Who is the
orator of improvements and new ideas?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
who will connect the dots?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Replacing robots with humans helped Toyota shorten the
production line by 96% in 3 years.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Machines can do things over and over. People can do things over and better.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
HUMAN EXPERIENCE
03
What becomes of the human experience if
decisions are made for us?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
We find satisfaction in the struggle. We get in a zone of focus and seek to
overcome challenges.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
03
source of fulfillment?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
03
will anticipatory design and automation rob us of fulfillment?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
5 considerations for anticipatory & automated
design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Anticipate people’s needs, but don’t invade them.
01
DO NOT INVADE
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Always give people a way to take back control and
reverse a decision.
02
NEVER TAKE AWAY FULL CONTROL
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Focus on the curation of choices, not quantity of
choices.
03
REDUCE COMPLEXITY WITH CURATION
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Build trust with every action. Create a system of
give and take.
04
EARN TRUST OVER TIME
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
05
YOU = DECIDER IN CHIEF Today you’re not just a
designer, you’re a decider.Know when to make decisions for your
user and when to let them be the decider.
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
ANTICIPATE AUTOMATE
How will you balance the line between anticipation and
automation in your product?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
TRIGGER QUESTIONS
Discuss an experience when a product anticipated your needs and it was a positive experience. A negative experience?
Do you notice decision fatigue? How does it affect you? How do you deal with it?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
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© 2016 www.sarahdoody.com Storytelling in Product Development
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@sarahdoody
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