UX in the Wind: Experience UX in the Wind: Experience on Motorcycleson Motorcycles

Joe Sokohl

Director of User Experience (North America)

Chief Motorcyclist

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Route

Background

Why? Risks and rewards of motorcycling

Controls and dashboards

Discussion

experienta docet inspriatio docet

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What Does Motorcyclist Mean to You?

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What a long, strange trip...

70,000 70,000 milesmiles

Six YearsSix Years

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A Perfect Day

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Risk

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Hunter S. Thompson

But with the throttle screwed on, there is only the barest margin, and no room at all for mistakes. It has to be done right...

and that's when the strange music starts, when you stretch your luck so far that fear becomes exhilaration and vibrates

along your arms. You can barely see at a hundred; the tears blow back so fast that they vaporize before they get to your

ears. The only sounds are the wind and a dull roar floating back from the mufflers.

You watch the white line and try to lean with it... howling through a turn to the right,

then to the left, and down the long hill to Pacifica... letting off now, watching for

cops, but only until the next dark stretch and another few seconds on the edge...

The Edge... There is no honest way to explain it because the only people who

really know where it is are the ones who have gone over.

The others- the living- are those who pushed their luck as far as they felt they could handle it, and then pulled back, or

slowed down, or did whatever they had to when it came time to choose between

Now and Later. But the edge is still Out there. Or maybe it's In.

The association of motorcycles with LSD is no accident of publicity. They are both

a means to an end, to the place of definitions.

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Melissa Holbrook Pierson

From my mother I learned to write prompt thank-you notes for a variety of occasions. From

Mrs. King's ballroom dancing school I learned a proper curtsy and, believe it or not, what to

do if presented with nine eating utensils at the same place setting.... From motorcycles I

learned practically everything else.

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Camaraderie

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Solitude

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Places Yet Unseen

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Thrill

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Show Me the UX

• Rider’s position• Shoulder-to-wrist length• Leg-to-peg length• Bend of knee• Back position

• Weather protection• Naked• Faired

• Power• Visibility

• Mirrors• Eyes

• Protection• Gear• ATGATT

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Dashboard Defined

Dashboard Design: Taking a Metaphor Too FarStephen Few

March 2005

A dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance.

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Tight Displays of Information

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É una Guzzi!

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Multifunction Display

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Even More Control

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There’s Always Design

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Conventional Issues

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Reflection

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Wrapping Up

human factors

motivation

desire

user experience

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Sources for Inspiration & Research

Books• The Perfect Vehicle: What It Is about the Motorcycle by

Melissa Holbrook Pierson• Zen and the Art of Motorcycle Maintenance by Robert

irsig• Hell’s Angels by Hunter S. Thompson

Music• “The Wild One” and “Destination” by the Nighthawks• “Motorcycle Blues” by Jesse Colin Young• “1952 Vincent Black Lightning” by Richard Thompson• “The Tibetan Side of Town” by Bruce Cockburn• Steppenwolf, of course

Online• www.motoguzzi-us.com• www.killboy.com• www.roadrunner.travel

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Q&A

Questions?

Thank you!

Joe Sokohljoe@sokohl.comFlickr: mojohand(Motorcycle Collections)