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    FINANCIAL SERVICES

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    INTRODUCTION

    Financial services refer to servicesprovided by the finance industry.

    The finance industry encompasses

    a broad range of organizations that

    deal with the management ofmoney.

    Among these organizations are

    banks, credit card companies,insurance companies, consumerfinance companies, stockbrokerages, investment funds andsome government sponsored

    enterprises.

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    Cont.. Financial services can also be called 'financial inter

    mediation'. Financial intermediation is a process by which funds

    are mobilizing from a large number of savers andmake them available to all those who are in need of

    it and particularly to corporate customers. Thus, financial services sector is a key area and it is

    very vital for industrial developments.

    A well developed financial services industry is

    absolutely necessary to mobilize the savings and toallocate them to various invest able channels andthereby to promote industrial development in acountry.

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    Meaning of financial services

    The term financial services' in a broad, sense

    means "mobilizing and allocating savings".

    Thus it includes all activities involved in the

    transformation of savings into investment.

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    Evolution of Financial services in India

    The stage of Infancy existed btw 1960-1980-Merchant bankers providing a wide range of services,

    starting from project appraisal to arranging funds

    -Investment cos such as the UTI,LIC,GIC made their

    mark in the first stage of financial services

    -Leasing made its mark in the closing years of the1970s.

    Modern financial services :-during later part of the 1980s

    -OTC, share transfer, pledging of shares, mutualfunds, factoring, discounting, VC, credit rating etc.

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    CONTThe third Flush in financial services includes setting up of new

    institution & paving the way for innovating new instruments &

    also their flotation-Setting up of depositories will promote the concept of paperless

    trading & will result in to dematerializationof shares

    -On line trading

    -The creation of SEBI can be hailed a path breaking developmentin terms of regulation, growth of development of FS

    -Permission to foreign financial institutions to operate in capitalmkt

    -Public Enterprises Disinvestment Create Pressure on the FS Firmto gain expertise in valuation Financial, Financial & LegalRestructuring & taking the public sector firms in commercial &capital mkt

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    Importance of financial services

    -Promoting investment

    -Promoting savings

    -Minimizing the risk

    -Maximizing the returns

    -Ensures greater yield-Economic growth

    -Economic development

    -Benefit to govt

    -Expands activities of financial institutions

    -Capital market

    -Promotion of domestic & foreign trade

    -Balanced regional development

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    TYPES OF FINANCIAL SERVICES

    Bankingservices

    Issuance of

    check-booksProvide

    personal loans,commercial

    loans

    ATMs

    Foreignexchang

    e

    services

    Currency

    Exchange

    Foreign

    CurrencyBanking

    Wire

    transfer

    Investmentservices

    Asset

    management

    Hedge fund

    management

    Insurance

    Insurance

    brokerage

    Reinsuranc

    e

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    Classification of Financial Services Industry

    The financial intermediaries in India can betraditionally . classified into two :

    I. Capital Market intermediaries and

    ii. Money market intermediaries.

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    CONT..

    The capital market intermediaries consist of termlending institutions and investing institutionswhich mainly provide long term funds.

    On the other hand, money market consists of

    commercial banks, co-operative banks and otheragencies which supply only short term funds.

    Hence, the term 'financial services industry'

    includes all kinds of organizations whichintermediate and facilitate financial transactionsof both individuals and corporate customers.

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    Scope of Financial Services

    Financial services cover a wide range of

    activities. They can be broadly classified into

    two, namely :

    i. Traditional. Activities

    ii. Modern activities.

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    Traditional Activities

    Traditionally, the financial intermediaries have

    been rendering a wide range of services

    encompassing both capital and money market

    activities. They can be grouped under two

    heads, viz.

    a. Fund based activities and

    b. Non-fund based activities.

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    Fund based activities :

    Underwriting or investment in shares,debentures, bonds, etc. of new issues (primarymarket activities)

    Dealing in secondary market activities. Participating in money market instruments like

    commercial papers, certificate of deposits,treasury bills, discounting of bills etc .

    Involving in equipment leasing, hire purchase,venture capital, seed capital.

    Dealing in foreign exchange market activities.

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    Non fund based activities

    This can be called 'fee based' activity.

    Today customers, whether individual or

    corporate, are not satisfied with mere

    provisions of finance.

    They expect more from financial services

    companies.

    Hence a wide variety of services, are being

    provided under this head.

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    They include :

    Managing due capital issue i.e. management ofpre-issue and post-issue activities relating to thecapital issue in accordance with the SEBI guidelinesand thus enabling the promoters to market theirissue.

    Making arrangements for the placement of capitaland debt instruments with investment institutions.

    Arrangement of funds from financial institutions forthe clients' project cost or his working capital

    requirements. Assistingin the process of getting all Government

    and other clearances.

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    Modern Activities

    Beside the above traditional services, thefinancial intermediaries render innumerableservices in recent times.

    Most of them are in the nature of non-fundbased activity.

    in view of the importance, these activities havebeen in brief under the head 'New financial

    products and services'. However, some of the modern services provided

    by them are given in brief hereunder.

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    Modern Activities

    Rendering project advisory services right fromthe preparation of the project report till theraising of funds for starting the project with

    necessary Government approvals. Planning for M&A and assisting for their

    smooth carry out.

    Guiding corporate customers in capitalrestructuring

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    Cont.. Acting as trusteesto the debenture holders.

    Recommending suitable changes in the managementstructure and management style with a view toachieving better results.

    Structuring the financial collaborations / jointventures by identifying suitable joint venturepartners and preparingjoint venture agreements.

    Rehabilitating and restructuring sick companiesthrough appropriate scheme of reconstruction andfacilitating the implementation of the scheme.

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    Cont..

    Hedging of risks due to exchange rate risk,

    interest rate risk, economic risk, and political

    risk by using swaps and other derivative

    products.

    Managing [In- portfolio of large Public Sector

    Corporations.

    Undertaking risk management services like

    insurance services etc.

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    Cont.. Advising the clients on the questions of selecting the best

    source of funds taking into consideration the quantum of

    funds required, their cost, lending period etc.

    Guiding the clients in the minimization of the cost of debt andin the determination of the optimum debt-equity mix.

    Undertaking services relating to the capital market, such as

    :- Clearing services

    b. Registration and transfers,

    c. Safe custody of securities

    d. Collection of income on securities

    Promoting credit rating agencies for the purpose of ratingcompanies which want to go public by the issue of debtinstrument;.

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    Sources of Revenue

    There arc two categories of sources of income

    for a financial services company, namely :

    (i) Fund based and (ii) Fee based.

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    Fund based income

    Fund based income comes mainly from interestspread (the difference between the interest earnedand interest paid), lease rentals, income frominvestments in capital market and real estate.

    On the other hand, fee based income has its sourcesin merchant banking, advisory services, custodialservices, loan syndication, etc.

    In fact, a major part of the income is earned through

    fund-based activities. At the same time, it involves alarge share of expenditure also in the form of interestand brokerage.

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    Fee based income

    Fee based income, on the other hand, does

    not involve much risk. But, it requires a lot of

    expertise on the part of a financial company

    to offer such fee-based services.

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    Causes For Financial services Innovation

    Financial intermediaries have to perform thetask of financial innovation to meet thedynamically changing needs of the

    economy and to help the investors cope withthe increasingly volatile and uncertain marketplace.

    There is a dire necessity for the financialintermediaries to go for innovation due to thefollowing reasons :

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    NEED

    Low profitability : The profitability of the major FI,namely (the banks has been very much affected inrecent times. There is a decline, in the profitability oftraditional banking products. So, (they have beencompelled to seek out new products which may fetchhigh returns.

    Keen competition : The entry of many FIs in thefinancial sector has led to severe competition amongthem. This keen competition has paved the way for

    the entry of varied nature of innovative financialproducts so on to meet the varied requirements of theinvestors.

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    Economic Liberalization : Reform of the Financialsector constitutes the most important component of

    India's programme towards economic liberalization. Therecent economic liberalization measures have openedthe door foreign competitors to enter into our domesticmarket. Deregulation in the form of elimination ofexchange controls and interest rate ceilings have made

    the market more competitive. Innovation has become amust for survival.

    Improved communication technology : TheCommunication technology has become so advanced

    that even the world's issuers can be linked with theinvestors the global financial market without anydifficulty by mean of offering so many options andopportunities.

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    Customer Service : Now a days, the customer'sexpectations are very great. They want newer

    products at lower cost or at lower credit risk toreplace the existing one. To meet this increasedcustomer sophistication, the financialintermediaries are constantly undertaking

    research in order to invent a new product whichmay suit to the requirement of the investingpublic.

    Global impact : Many of the providers and users

    of capital have changed their roles all over theworld. FI have come out of their traditionalapproach and they are ready to assume morecredit risks.

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    Investor Awareness : With a growing awareness

    amongst the investing public, there has been adistinct shift from investing the savings inphysical assets like gold, silver, land etc. to

    financial assets like shares, debentures, mutualfunds, etc.

    Again, within the financial assets, they go from'risk free bank deposits to risky investments in

    shares.To meet the growing awareness of the public,innovations has become the need of the hour.

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    NEW LESSON

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    New Financial Products and Services

    In these days of complex finances, people expect a financial

    service company to play a very dynamic role not only as aprovider of finance but also as a departmental store offinance.

    With the opening of the economy to multinationals, the freemarket concept has assumed much significance. As a result,

    the clients both corporate and individuals are exposed to thephenomena of volatility and uncertainty and hence the)'expect the financial services company to innovate newproducts and services so as to meet their varied requirements.

    As a result of innovations, new instruments and new

    products are emerging in the capital market. The capitalmarket and the money market are getting widened anddeepened. Moreover, there has been a structured change inthe international capital market with the emergence of newproducts and innovative techniques of operation in the capitalmarket.

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    contd

    Many financial intermediaries including banks

    have already Started expanding [their

    activities in the financial services sector by

    offering a variety newproducts.

    As it result, sophistication and innovations

    have appeared in the arena of financial

    intermediations.

    Some of them are briefly explained hereunder

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    Merchant Banking

    A merchant hanker is a financial intermediary whohelps to transfer capital from those who possess it tothose who need it.

    Merchant banking includes a wide range of activities

    such as management of customer securities,portfolio management, project counseling andappraisal, underwriting of shares and debentures,loan syndication, acting as banker for the refundorders, handling interest and dividend warrants etc.

    Thus, a merchant hanker renders a host of servicesto corporate, and thus promote industrialdevelopment in the country.

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    Loan Syndication

    This is more or less similar to consortiumfinancing. But this work is taken up by themerchant banker as a lead manager.

    It refers to a loan arranged by a bank calledlead manager for a borrower who is usually alarge corporate customer or a governmentdepartment.

    It also enables the members of the syndicateto share the credit risk associated with aparticular loan among themselves.

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    Leasing

    A lease is an agreement under which acompany or a firm acquires a right to makeuse of a capital asset like machinery, onpayment of a prescribed fee called 'rental

    charges'. In countries like USA, the UK and Japan,

    equipment leasing is very popular and nearly25% of plant and equipment is being financedby leasing companies. In India also, manyfinancial companies have started equipmentleasing business.

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    Mutual Funds

    A mutual fund refers to a fund raised by afinancial service company by pooling the savingsof the public.

    It is invested in a diversified portfolio with a viewto spreading and minimizing the risk

    The fund provides investment avenues for smallinvestors who cannot participate in the equities

    of big companies. It ensures low-risk, steady returns, high liquidity-

    and better capitalization in the long run.

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    Factoring

    Factoring refers to the process of managing

    the sales register of a client by a financial

    services company.

    The entire responsibility of collecting the book

    debts passes on to the factor.

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    Forfeiting

    Forfeiting is a technique by which a forfeiter

    (financing agency) discounts an export bill

    and pays ready cash to the exporter who can

    concentrate on the export front withoutbothering about collection of export bills

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    Venture Capital

    A venture capital is another method of

    financing in form of equity participation.

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    Custodial Services

    Under this a financial intermediary mainly

    provides services to clients, for a prescribed

    fee, like safe keeping of financial securities

    and collection of interest and dividends.

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    Corporate advisory services

    Financial intermediaries particularly banks have

    setup specialized branches for this.

    As new avenues of finance like Euro loans, GDRs

    etc. are available to corporate customers, this

    service is of immense help to the customers.

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    Securitization

    Securitization is a technique whereby a

    financial company converts its ill-liquid, non-

    negotiable and high value financial assets into

    securities of small value which are madetradable and transferable.

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    Derivative Security

    A derivative security is a security whose value

    depends upon the values of other basic

    variable backing the security.

    In most cases, these variables are nothing but

    the prices of traded securities.

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    New products in Forex Markets

    a. Forward contract : A forward transaction is one

    where the delivery of foreign currency takes place at aspecified future date for a specified price. It may have afixed or flexible maturity date.

    b. Options : As the very name implies, it is a contractwhere in the buyer of option's has a right to buy or sella fixed amount of currency against another currency ata fixed rate on a future date according to his options.

    c Futures : It is a contract wherein there is an agreement to buyor sell a stated quantity of foreign currency at a future date at aprice agreed to between the parties on the stated exchange.

    d. Swaps ; A swap refers to a transaction wherein a financialintermediary buys and sells a specified foreign currencysimultaneously for different maturity dates.

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    Lines of Credit

    It is an innovative funding mechanism for the

    import of goods and services on deferred

    payments terms.

    LOC is an arrangement of a financing

    institution of one country with another to

    support the export of goods and services to as

    to enable the importer to import on deferredpayment terms.

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    Challenges Facing the Financial Services

    Sector

    Though financial services sector is growing

    very fast, it has its own set of problems and

    challenges. The financial sector has to face

    many challenges in its attempt to fulfill theever growing financial demands of the

    economy. Some of the important challenges

    are briefly explained hereunder

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    Lack of qualified personnel : The financial services

    sector is fully geared to the task of 'financial

    creativity'. However, this sector has to face many

    challenges. The dearth of qualified and trainedpersonnel is an important impediment in its growth,

    Lack of investor awareness : The introduction of

    new financial products and instruments will be of no

    use unless the investor is aware of the advantagesand uses of the new and innovative products and

    instruments,

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    Lack of transparency : The whole financial system isundergoing a phenomenal change in accordance

    with the requirements of the national global

    environments. It is high time that this sector gave up

    their orthodox attitude of keeping accounts in ahighly secret manner.

    Lack of specialization: in the Indian sense, each

    financial intermediary seems to deal in a different

    financial service lines without specializing in one or

    two areas. In other countries , FI specialize in one or

    two areas only and provide expert service.

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    Lack of recent data: most of the fi do not spendmore on research. It is very vital that one shouldbuild up a proper data base on the basis of whichone could embark upon financial creativity.

    Lack of efficient risk management system: with theopening of the economy to multinationals andexposure of Indian companies to internationalcompetition, much importance is given to foreignportfolio flows. It involves the utilization of multi

    currency transactions which exposes the client toexchange rate risk, interest rate risk and economicand political risk.

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    THANK

    YOU