Final Zipcar

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1 PRESENTED BY : •ONKAR SAWANT •OJAS CHALKE •SAURAV KUMAR •SAILESH SAHADEVAN
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    29-May-2017
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Transcript of Final Zipcar

Slide 1

PRESENTED BY : ONKAR SAWANTOJAS CHALKESAURAV KUMARSAILESH SAHADEVAN

# INTRODUCTIONZipcar is a car-sharing service that serves as an alternative to traditional care rental companies. It is a 24/7 global car-sharing serviceThe worlds largest car-sharing provider with locations in the US, Canada and the UK.Zipcar was founded in 2000 byCambridge, Massachusettsresidents Antje Danielson andRobin Chase.As of February 2013, the company had 777,000 members and offered nearly 10,000 vehicles.On 14 March 2013Avis Budget Grouppurchased Zipcar.

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ZIPCAR AT A GLANCE

#ZIPCARS TARGET CUSTOMERS

Cost Oriented Customers E.g. : Public transport usersConvenience Oriented Customers E.g. : Car owners , Taxi Passengers & Car rental CustomersZIPCAR

#ZIPCARS TARGET CUSTOMERSThe younger generation, college students in urban areas: Zip car does not charge the extra fee for members 21- 25, as rental car companies do.Working Professionals : Daily users who travel at fixed timingsConsumers open to online purchasing and those who do not want the commitment of buyingA demographic who cares about the environmentPoint to point Users E.g : Shoppers.Urban areas with high population density and a strong public transportation system

#ZIPCAR SERVICE OFFERINGZipster Community

#ZIPCARS COMPETITIVE LANDSCAPE

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#Zipcar makes the consumer wait only once and that wait time happens very early on in the commuting process. Public transit, taxis and car rentals move the wait time downstream, immediately before the commute takes place. This is exactly when the consumer is most anxious to get moving and is most likely to experience frustration. Car ownership is the only alternative where wait never figures in (save for mechanical failures) right before the commute. Zipcar is able to negate this advantage by emphasizing the relatively small amount of preparation its members invest in getting access to a car sharing versus car ownership. The same is true when the consumer considers the effort and wait times involved in the after use steps (maintenance) for car ownership.

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ZIPCAR & COMPETITORS CSF No Critcal Success FactorsZip CarCar RentalsTaxisPublic Transport1Proximity To Customers53212Flexibility : Ease of Reservation44213Fleet Management : Technological Expertise43214Convenience43215Pioneering Advantage : Brand Recognition32116Brand Community 31117Membership Fees 32458Fleet Size1245Total27201816

#MECHANISMS IN PLACE AT ZIPCAR TO INFLUENCE CUSTOMER BEHAVIOR

Fee Structure: They charged yearly / monthly membership fee to ensure a fixed revenue from a customer.Variable fee was charged to influence need based reservation from customer

#MECHANISMS IN PLACE AT ZIPCAR TO INFLUENCE CUSTOMER BEHAVIOR

Reservation System: Zip car vehicles can be bookedas early as a yearin advance to minutes before the members need thevehicle. The booking can be done by a simple call / through online reservation system / mobile apps. This reservation system provides the flexibility to the customer.

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