Final Project Report Raj

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A PROJECT REPORT

ON

FLAT SCHEMES : BUILDERS AND

CUSTOMERS POINT OF VIEW

Submitted to SINHGAD INSTITUTE OF MANAGEMENT

In partial ulilment o t!e "our#eMa#ter o $u#ine## Admini#tration

M$A Seme#ter I

Submitted b%

Ra& R'De#!pande (F ) *+,

Ru"!i-a .!air-ar (F ) /0,

Nitin Patil (F ) 12,

Sa%ali Sane (F 3 44,

Under t!e 5uidan"e o Pro&e"t 5uide)

Pro' Man5al5ouri R' De#!mu-!


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AC.NO67EDGEMENT

The project topic would not have seen the light of the day without the whole-

hearted support of our guide Pro' Man5al5ouri R' De#!mu-!. We admire her

infinite patience and understanding that she guided us in a field we had no previous

experience. We are grateful to her for having faith in us. Maam also guided us

through the essence of time management, need of efficient organization, presentation

sills and how vital it is for a management student to thin from a research

perspective. Whenever we approached her, she explained the concepts lucidly, so that

it would !e simplified and !e vivid in our minds.

We are running short of words to express our gratitude for the support and

faith that all the mem!ers of "inhgad #nstitute of Management, have shown in us.

$ast !ut not the least% we than all the authors of various research papers and

articles who have provided us directions in this domain. Their research contri!utions

have assisted us in trodding a long way.

Ra& De#!pande

Sa%ali Sane

Ru"!i-a .a!air-ar

Nitin Patil

(M$A)I DI8ISION) 9F:,


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FLAT SCHEMES : BUILDERS AND

CUSTOMERS POINT OF VIEW


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ertific teThis is to certify that the project entitled FLAT SCHEMES :

BUILDERS AND CUSTOMERS POINT OF VIEW, which is !eing su!mitted

herewith for the partial fulfilment of the research project inMasters in

Business Adinistrati!n "Seester Iof &niversity of 'une, is the result

of the original wor completed !y Ra& De#!pande; Sa%ali Sane; Ru"!i-a

.a!air-ar; Nitin Patilunder my supervision and guidance and to the !est

of my nowledge and !elief the wor em!odied in this project has not

formed earlier ,the !asis for the award of any (egree or (iploma or other

similar title of this or any other &niversity or examining !ody.

(ate) * *

'lace) 'une

Pro' Man5al5ouri R' De#!mu-!

+'roject uide


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TA$7E OF CONTENTS

!stract

#ntroduction and significance

$iterature /eview

0!jectives and hypothesis

/esearch design including sample design

nalysis tools used

1indings

2onclusions

$imitations

3i!liography


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A$STRACT

The research was aimed at understanding customers and !uilders point of view

towards flat scheme. Total 45 customers were interviewed with help of 6uestionnaire

to understand their preference towards !uying houses. The age group of the customers

was 78 9 :8 years. #t was found that customers want to !uy 7 3;


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CHAPTER /


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Introdu"tion and Si5nii"an"e

Introdu"tion.5JH while the preceding months registered an average growth

rate of =5.44H. Micro-marets such as H, next only to Mum!ai, which grew !y

=KH 2ompound nnual rowth /ate +2/ during the same period. The fact that

during the !rief recovery period of 75=7, 'une did not see the ind of run-up in

capital values that was evident in Mum!ai actually helped afforda!ility levels and

demand conditions to remain relatively !etter. s far as increase in capital values is

concerned, 'une is expected to grow at a!out JH year-on-year during 75=7 to 75=:

according to 2/#"#$.


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CHAPTER 1


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0!jectives and ;ypotheses

Bvery research is focused towards particulars o!jectives. The o!jectives for the

research are)

=. To study !uilders point of view towards flat schemes 9 'romotions,

2onstruction

7. To study customers point of view towards !uying flats

:. To study major criteria of customers while !uying flats


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CHAPTER !


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Re#ear"! De#i5n

Survey method was used and questionnaires were administered for data collection

Sample #i=e and de#"riptioni#ion a# per a5e and annual in"ome different groups as per their annual income.

More focus was given to the customers in the income group of = lac- 8 lacs

annually.

1ollowing is the graph showing division of customers as per annual income.

nnual #ncome Fum!er of customers

$ess than = lac =8

= lac to 8 lac 77

8 lacs to =5 lacs ==

More than =5 lacs 7

+Ta!le 7 9 #ncomewise distri!ution of customers

ge Fum!er of customers

78 - :8 >J

:8 - >8 J

>8 and a!ove 8


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+raph 7 9 #ncome wise num!er of customers

Preerred t%pe o !ou#e# b% "u#tomer#

people. They reported that in future they might need a !ig house and looing

at current real estate need the price might go up even more hence they were

thining of !uying 7 3;< at this point itself. 1ew of them were also thining

from the point of view of investment so they can earn money !y renting the

flat to either students or families.

1ollowing is the Ta!le and graph showing preference of customers towards 7

3;


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+raph : 9 'reference of customers towards type of house as per age

lso the income plays major role in preference towards type of house

customers wants to !uy. 2ustomers who have annual income in the range of =

lac 9 8 lacs are een towards !uying 7 3;

7 3;< ==: 3;< J

3unglow 4

+Ta!le > 9 'reference of customers towards type of house as per income

+raph > 9 'reference of customers towards type of house as per income

Preerred 7o"ation o "u#tomer#


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s per the research it was found that most of customers preferred ;adpsar,

Magarpatta city area for !uying new houses. The reason !ehind it was that in that area

many !uilders are coming up with their new projects. lso Magarpatta is considered

as second #T hu! after ;injewadi and many new companies are opening their offices

in the same location. ;ence !uying house in that area will reduce their commute to

the office. s the age group of the customers is 78 9 :8 years, the youth is looing

also for entertainment factor. With the manora mall and many other malls in the

camp, alyani nagar viscinity,they are giving more preference to ;adpasar,

Magarpatta city area.

The second preferred location is


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+raph 9 8 9 'reference of customers towards location

$uilder#

Final Project Report Raj

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