FINAL PROJECTONBRITANNIA(PURE MAGIC)

SUBHASH KUMAR PATEL

PGDM-III

ROLL NO-131

SEMESTER -I

CONTENTS

• FMCG SECTOR ANALYSIS

•BRITANNIA COMPANY ANALYSIS

•PURE MAGIC BISCUIT

•BUSINESS FINANCE

•MARKETING

•HUMMAN RESOURCE MANAGEMENT

FMCG SECTOR

• FMCG is also known as consumer packed good industry

• FMCG sector is the 4th largest sector in Indian economy

• FMCG has three segments-

a) personal care

b) house hold

c) food and beverages

Cont..

• FMCG sector has grown at a annual average

rate of about 11%

• India’s FMCG sector contributes 2.95% to GDP on Indian economy

• It is expected to increase at a CAGR of 17.7%

to reach US$ 110.4 billion in 2025

BRITANNIA COMPANY

• The company was established in 1892

• Biscuits was manufactured 123 years ago in a small house, at Kolkata

• Mumbai factory was built in 1924

• market share of 38% in the industry

Cont….

• Britannia is leading and growing food company in India with over 6000 crore revenue

• Delivering over in 5 categories through 3.5 ml

outlets retail store

• For quality and freshness has won many awards like golden peacock national quality awards

• BRITANNIA brands are now available in over 30 Countries and a number two brand in the UAE and Oman

PRODUCTS• Pure magic

• Tiger

• Good day

• Marie gold

• 50-50

• Bourbon

• Little hearts

• Crunches

• Nutrichoice

• Treat

• Milk bikis

S.W.O.T ANALYSIS

STRENGTH

-EASILY AVAILABLE

-WIDELY ACCEPTED

-PROVIDE GOOD INSTANT REMEDY FOR HUNGER

WEAKNESS

-INCREASE IN COST OF FOOD PRODUCTS

-REQUIRE HIGHER INVESTMENT IN TECHNOLOGY

-ALTENERATION HEALTH BY PROCESSED FOOD

OPPORTUNITES

-INCREASE ECONOMY OF INDIA

-GENERATE EMPLOYEMENT

-GOOD QUALTIY OF GOOD

-IMPROVE STANDERD OF LIVING

THREAT

-MANY COMPANY ARE RESULT ORIENTED

-LACK OF TECHNOLOGY

-INCREASE IN POLLUTON

S.W.O.T

MARKET SHARE

COMPETITORS

PURE MAGIC BISCUIT• Britannia pure magic was launched at 1995

• Britannia Pure Magic Biscuits is a Luxury kind of Biscuits

• Preferred by all the generation

• It consists of three variety:-

-Chocolate Creme Biscuits

-Vanilla Creme Biscuits

-Praline Creme Biscuits

S.WO.T ANALYSIS OF PURE MAGIC•STRENGTH-Strong goodwill

-Focus on innovation

-Popular in nich market

WEAKNESS-Higher dependence on Indian market

-Competing with foreign establish brand

-Marketing Adds not up to the mark

•OPPORTUNITY

-Emerging as a strong Indian product

-Increasing demand with increasing standard

of living

-Accepting in all generation

•THREAT

-Intense competition

-Volatility in raw material prices

-Further inflation may downfall in sales.

MARKETING MIX• 4 P’S OF MARKETING

PRODUCT

- comes under in nich market

- focuses toward exceeding customer

expectation

PRICE

- pure magic 25 rs- 100 gm

- very carefully pricing

• PROMOTION

-“Pure bliss pure magic” “unlock the magic”

this kind of tag line used

-Advertisement through Television,

Newspaper, magazines

• PLACE

- Establish a wide range of distribution

channel

- organized retailer

- unorganized retailer

SEGMENTATION TARGETING POSITIONING

• SEGEMENTATION- Quality conciousess children and adults

• TARGETING - All kind of age groups upper class, middle class.

• POSITIONING- positioned as premium class biscuit as a reasonable price

BUSINESS FINANCE• GROSS PROFIT RATIO= sales – cost of goods sold*100

net sales

• NET PROFIT MARGIN RATIO= net profit *100

sales

Gross profit 719 544 347 249

Net sales 7,858.42 6,912.71 6,185.41 5,485.37

Gross profit ratio 9.149422 7.869562 5.609976 4.539347

Net Profit 688.48 395.74 259.88 199.73

Net sales 7,858.42 6,912.71 6,185.41 5,485.37

Profit margin ratio 8.761049 5.724817 4.2015 3.64114

Direct cost 2015 change 2014 change 2013 Change

Raw

Materials4,745.76 542 4,203.02 319 3,884.20 506

Indirect cost

2015 2014 2013 2015 2014 2013

Miscellaneous Expenses

1887.61 1720.62 1570.48 542.74

318.82 326.14

Power & Fuel Cost 110.96 110.72 91.01 .24 19.71 18.14

Employee Cost 280.58 262.66 226.75 17.92 35.91 15.6

Depriciation 144.48 83.18 73.15 61.3 10.03 11.32

• Working capital=

current asset – current liabilities

4.71 cr – 4.03

= .68 cr

• Debt equity ratio =

debt*100 = 4.03

Equity 23.99

= 0.041

HUMMAN RESOURSE MANAGEMENT

• Britannia has recently renewed its organization structure to focus on local and international market both at the same time

• Fair employment practices and diversity

• All employees are expected to treat compliance with ethical standards as a critical element of their responsibilities

• Safety in the Workplace

HIERARCHY OF ORGANISATION STRUCTURE

CHAIRMAN

MANAGING DIRECTOR

CHEIF

EXECUTIVE OFFICER

CHIEF FINANCIAL OFFICER

GENERNAL MANAGER

REGIONAL PERSONAL MANAGER/

HUMMAN RESOURE MANAGER

NEED OF TRAINNING

• Enabling use of more effective working method and techniques

• Training enhances adequate human resources for expansion into new programs.

• It creates a pool of readily available and adequate replacements

THANK YOU