Final Project Komal Thorat

7/25/2019 Final Project Komal Thorat

1/55

A PROJECT REPORT ON

CONSUMER BEHAVIOR IN SELECTING CREDIT CARDS

SUBMITTED TO THE

UNIVERSITY OF MUMBAI

IN PARTIAL FULFILLMENT FOR THE AWARD OF

THE DEGREE OF BACHELOR OF COMMERCE

BANKING AND INSURANCE

SEMESTER V

BY

KOMAL R THORAT

MODEL COLLEGE, DOMBIVLI

UNIVERSITY OF MUMBAI

SEPTEMBER-20!


2/55

DECLARATION

I, KOMAL THORAT STUDENT OF BACHELOR OF COMMERCE,

BANKING AND INSURANCE, SEMESTER-V OF KERALEEYA

SAMAJAM"S MODEL COLLEGE DOMBIVLI HEREBY DECLARE

THAT I HAVE COMPLETED THE PROJECT REPORT ON

CONSUMER BEHAVIOR IN SELCTING CREDIT CARDS FOR

THE ACADEMIC YEAR 20!-20#$

THE INFORMATION SUBMITTED IS TRUE AND ORIGINAL

TO THE BEST OF MY KNOWLEDGE$


3/55


4/55

T%&'( )* +)(.

S/$

N)$

D(.+/1) P$ N)$

C(/*+%(.

2 D(+'%/%)

3 A+4)5'(6(7(

! L. )* %&&/(8%)

# C9%1(/ - % /)6:+)

; C9%1(/ 2- 1/)*'(< C9%1(/ 3- 9()/(+%' 8(5

= C9%1(/ !- +%.( .:6>

? C9%1(/ #- +)+':.)

0 B&')/%19>


5/55


6/55

Chapter 1

An Introduction


7/55

CHAPTER ONE

INTRODUCTION TO MARKETING

M%/4( . 9( 1/)+(.. )* +)77:+% 9( 8%':( )* % 1/)6:+ )/ .(/8+( )

+:.)7(/., *)/ 9( 1:/1).( )* .('' 9% 1/)6:+ )/ .(/8+($

M%/4( +% &( '))4(6 % %. % )/%@%)%' *:+) %6 % .( )* 1/)+(..(.

*)/ +/(%, 6('8(/ %6 +)77:+% 8%':( ) +:.)7(/., %6 +:.)7(/

/('% ).91 7%%(7( 9% %'.) &((* . 9( )/%@%)$ M%/4( . 9(

. + (+( ) * +9)). %/ ( 7%/4( . 9/ ):9 7%/4( %% '>. . %6 7%/ 4(

.(7(%), %. 5('' %. :6(/.%6 +).:7(/ &(9%8)/ %6 1/)86 .:1(/)/

+:.)7(/ 8%':($ F/)7 % .)+(%' 1) )* 8(5, 7%/4( . 9( ' 4 &(5(( %

.)+(>. 7%(/%' /(:/(7(. %6 . (+))7+ 1%(/. )* /(.1).($ M%/4(

.%.* (. 9(.( ((6. %6 5%. 9/):9 (+9%( 1/)+(..(. %6 &:'6 ')

(/7 /('%).91.$


8/55

DEFINATION

T9( 7%%(7( 1/)+(.. 9/):9 59+9 ))6. %6 .(/8+(. 7)8( */)7 +)+(1 ) 9( +:.)7(/$

I +':6(. 9( +))/6%) )* *):/ ('(7(. +%''(6 9( ! P. )* 7%/4(

6(*+%), .('(+) %6 6(8(')17( )* % 1/)6:+,

2 6((/7%) )* . 1/+(,

3 .('(+) )* % 6./&:) +9%(' ) /(%+9 9( +:.)7(/. 1'%+(, %6

! 6(8(')17( %6 71'(7(%) )* % 1/)7))%' ./%(>$

F)/ (%71'(, (5 A11'( 1/)6:+. %/( 6(8(')1(6 ) +':6( 71/)8(6 %11'+%). %6 .>.(7.,

%/( .( % 6**(/( 1/+(. 6(1(6 ) 9)5 7:+9 +%1%&'> 9( +:.)7(/ 6(./(., %6 %/( .)'6

1'%+(. 59(/( )9(/ A11'( 1/)6:+. %/( .)'6$ I )/6(/ ) 1/)7)( 9( 6(8+(, 9( +)71%>

*(%:/(6 . 6(&: % (+9 (8(. %6 . 99'> %68(/.(6 ) 9( 5(& %6 ) ('(8.)$

M%/4( . &%.(6 ) 94 %&): 9( &:.(.. (/7. )* +:.)7(/ ((6. %6 9(/

.%.*%+)$ M%/4( 6**(/. */)7 .('' &(+%:.( 9( 5)/6. )* H%/8%/6 B:.(.. S+9))'.

/(/(6 1/)*(..)/ )* 7%/4( T9()6)/( C$ L(8 S('' +)+(/. .('* 59 9( /+4. %6

(+9:(. )* ( 1()1'( ) (+9%( 9(/ +%.9 *)/ >):/ 1/)6:+$ I . ) +)+(/(6 59 9(

8%':(. 9% 9( (+9%( . %'' %&):$ A6 6)(. ), %. 7%/4( 8%/%&'( 6)(., 8(5 9(

(/( &:.(.. 1/)+(.. %. +).. )* % 9'> (/%(6 (**)/ ) 6.+)8(/, +/(%(, %/):.( %6

.%.*> +:.)7(/ ((6.$ I )9(/ 5)/6., 7%/4( 9%. '(.. ) 6) 59 ( +:.)7(/. ) 1%>

*)/ >):/ 1/)6:+ %. 6)(. 6(8(')1 % 6(7%6 *)/ 9% 1/)6:+ %6 *:'*'' 9( +:.)7(/.

((6.$


9/55

INTRODUCTION TO CONSUMER BEHAVIOUR

Consumer Behaviour. 9( .:6> )* 686:%'., /):1., )/ )/%@%). %6 9( 1/)+(..(.

9(> :.( ) .('(+, .(+:/(, %6 6.1).( )* 1/)6:+., .(/8+(., (1(/(+(., )/ 6(%. ) .%.*> ((6.

%6 9( 71%+. 9% 9(.( 1/)+(..(. 9%8( ) 9( +).:7(/ %6 .)+(>$ I &'(6. ('(7(.

*/)71.>+9)')>, .)+)')>,.)+%'%9/)1)')>, 7%/4( %6 (+))7+.$ I %(71. )

:6(/.%6 9( 6(+.)-7%4 1/)+(..(. )* &:>(/., &)9 686:%''> %6 /):1. .:+9 %.

9)5 (7)). %**(+ &:> &(9%8):/$ I .:6(. +9%/%+(/.+. )* 686:%' +).:7(/. .:+9%. 6(7)/%19+.%6 &(9%8):/%' 8%/%&'(. % %(71 ) :6(/.%6 1()1'(. 5%.$ I %'.)

/(. ) %..(.. *':(+(. ) 9( +).:7(/ */)7 /):1. .:+9 %. *%7'>, */(6., /(*(/(+( /):1.,

%6 .)+(> ((/%'$

C:.)7(/ &(9%8):/ .:6> . &%.(6 ) +).:7(/ &:> &(9%8):/, 59 9( +:.)7(/ 1'%>

9( 9/(( 6.+ /)'(. )* :.(/, 1%>(/ %6 &:>(/$ R(.(%/+9 9%. .9)5 9% +).:7(/ &(9%8):/ .

6**+:' ) 1/(6+, (8( *)/ (1(/. 9( *('6$ R('%).91 7%/4(. % *':(%' %..( *)/

+:.)7(/ &(9%8):/ %%'>.. %. 9%. % 4(( (/(. 9( /(-6.+)8(/> )* 9( /:( 7(% )*

7%/4( 9/):9 9( /(-%**/7%) )* 9( 71)/%+( )* 9( +:.)7(/ )/ &:>(/$ A /(%(/

71)/%+( . %'.) 1'%+(6 ) +).:7(/ /((), +:.)7(/ /('%).91 7%%(7(,

1(/.)%'.%), +:.)7.%) %6 )(-)-)( 7%/4($ S)+%' *:+). +% &( +%()/@(6

) .)+%' +9)+(%6 5('*%/( *:+).$

E%+9 7(9)6 *)/ 8)( +): . %..:7(6 %. .)+%' *:+) &: * A//)5". 1)..&'>

9()/(7. :.(6 *)/ % .)+%' *:+), .)+%' 5('*%/( *:+) . %+9(8(6$ S)7( .1(+*+%). )*

9( .)+%' *:+). %/( 6(+.8((.., (:/%'>, %)>7>,7)))+>,:%7>,

9)7)((> %6 5(%4 %6 ./)P%/() )17%'>$ N) .)+%' +9)+( *:+) 7((. 9(.(

/(:/(7(. % )/6%' .+%'( .7:'%():.'>$ T9( 7). 71)/% +9%/%+(/.+ )* % .)+%'

*:+) . 6(*+%) )* 9( (/%+8( (**(+ )* %'(/%8(. %6 +/(% % ')+%' /('%)

59 9( /%4.$ M%/4( 1/)86(. .(/8+(. )/6(/ ) .%.*> +:.)7(/.$ W9 9% 76 9(
http://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Social_Anthropologyhttp://en.wikipedia.org/wiki/Social_Anthropologyhttp://en.wikipedia.org/wiki/Anthropologyhttp://en.wikipedia.org/wiki/Anthropologyhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Demographichttp://en.wikipedia.org/wiki/Demographichttp://en.wikipedia.org/wiki/Relationship_marketinghttp://en.wikipedia.org/wiki/Social_choicehttp://en.wikipedia.org/wiki/Arrow's_impossibility_theoremhttp://en.wikipedia.org/wiki/Arrow's_impossibility_theoremhttp://en.wikipedia.org/wiki/Arrow's_impossibility_theoremhttp://en.wikipedia.org/wiki/Neutrality_(philosophy)http://en.wikipedia.org/wiki/Anonymityhttp://en.wikipedia.org/wiki/Monotonicityhttp://en.wikipedia.org/wiki/Monotonicityhttp://en.wikipedia.org/wiki/Unanimityhttp://en.wikipedia.org/wiki/Unanimityhttp://en.wikipedia.org/wiki/Pareto_optimalityhttp://en.wikipedia.org/wiki/Pareto_optimalityhttp://en.wikipedia.org/wiki/Pareto_optimalityhttp://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Social_Anthropologyhttp://en.wikipedia.org/wiki/Anthropologyhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Demographichttp://en.wikipedia.org/wiki/Relationship_marketinghttp://en.wikipedia.org/wiki/Social_choicehttp://en.wikipedia.org/wiki/Arrow's_impossibility_theoremhttp://en.wikipedia.org/wiki/Arrow's_impossibility_theoremhttp://en.wikipedia.org/wiki/Neutrality_(philosophy)http://en.wikipedia.org/wiki/Anonymityhttp://en.wikipedia.org/wiki/Monotonicityhttp://en.wikipedia.org/wiki/Unanimityhttp://en.wikipedia.org/wiki/Pareto_optimality


10/55

1/)6:+8( .>.(7 . +).6(/(6 */)7 . &( % 9( 1/)6:+) '(8(', ) 9( (6 )* 9(

+>+'(, 9( +).:7(/ K):7%/. ( %'$, 200?$


11/55

INTRODUCTION TO CREDIT CARDS

A credit card. %1%>7( +%/6..:(6 ) :.(/. %. % .>.(7 )*1%>7($ I %'')5.

9( +%/69)'6(/) 1%> *)/ ))6. %6 .(/8+(. &%.(6 ) 9( 9)'6(/. 1/)7.( ) 1%> *)/ 9(7$T9(

..:(/ )* 9( +%/6 +/(%(. % /(8)'8 %++):%6 /%. % '( )* +/(6) 9(+).:7(/)/ 9(

:.(/ */)7 59+9 9( :.(/ +% &)//)5 7)(> *)/ 1%>7( ) % 7(/+9%)/ %. %+%.9 %68%+()

9( :.(/$

A +/(6 +%/6 . 6**(/( */)7 % +9%/( +%/6 % +9%/( +%/6 /(:/(. 9( &%'%+( ) &( 1%6 *:''

(%+9 7)9$ I +)/%., +/(6 +%/6. %'')5 9( +).:7(/. % +): &%'%+( )* 6(&, .:&(+

)(/(.&( +9%/(6$ A +/(6 +%/6 %'.) 6**(/. */)7 % +%.9 +%/6, 59+9 +% &( :.(6 '4(

+://(+> &> 9( )5(/ )* 9( +%/6$ A +/(6 +%/6 6**(/. */)7 % +9%/( +%/6 %'.) 9% % +/(6

+%/6 >1+%''> 8)'8(. % 9/6-1%/> (> 9% 1%>. 9( .(''(/ %6 . /(7&:/.(6 &> 9( &:>(/,

59(/(%. % +9%/( +%/6 .71'> 6(*(/. 1%>7( &> 9( &:>(/ :' % '%(/ 6%($

T9( .@( )* 7). +/(6 +%/6. . 3 3= 2= =#$;0 #3$?= 77, +)*)/7 ) 9( ISOIEC

ISOIEC JTC SC


12/55

ABOUT THE REPORT

Title of the study !T9( 1/(.( .:6> . '(6 %." A Pro#ect report on consumer

$ehavior in selectin% credit cards"&

O$#ective of the study!T9( *)'')5 %/( 9( )&(+8( )* 9( .:6>

T) .:6> 9( %5%/((.. )* &%4 +:.)7(/. %&): +/(6 +%/6.$

T) %..(.. 9( ('&'( +/(6 '7. %6 9( %+:%' +/(6 '7. %8%'(6 &> 9( +%/6 9)'6(/.$

T) (%7( 9( (( )* :.%( )* +/(6 +%/6. &> +%/6 9)'6(/.$

T) *6 ): 9( %:6( )* +%/6 9)'6(/. )5%/6. +/(6 +%/6.$

T) )**(/ .:(.). *)/ *:/9(/ 71/)8(7(

Period of the study ! T9( 1(/)6 )* 9( 1/(.( .:6> . */)7 J:( 20!-S(1(7&(/

20!$

'imitations of the (tudy ! T9( 1/(.( .:6> 9%. ) %'' 9( '7%). )* (1'%%)/>

.:6> 7(9)6$


13/55

)ata and *ethodolo%y ! F)/ 9( 1:/1).( )* 9( 1/(.( .:6> I 9%6 /(*(//(6 (/( ,

&))4., (5.1%1(/ ) +)''(+ *)/7%)$


14/55

BUYING PROCESS OF CONSUMER BEHAVIOUR

T9( C:.)7(/ B:> P/)+(.. %'.) +%''(6 % B:> D(+.) P/)+(.. 6(.+/&(. 9( 1/)+(..

>):/ +:.)7(/ )(. 9/):9 &(*)/( 9(> &:> >):/ 1/)6:+$ U6(/.%6 >):/ +:.)7(/".

&:> 1/)+(.. . ) )'> 8(/> 71)/% *)/ >):/ S%'(.1()1'(, 5'' %'.) (%&'( >): ) %'

>):/ .%'(. ./%(> %++)/6'>$

T9( 1/)+(.. 9%. &(( (/1/((6 &> 7%> .+9)'%/. )8(/ 9( >(%/. 9)5(8(/, 9( *8( .%(.

*/%7(5)/4 /(7%. % ))6 5%> ) (8%':%( 9( +:.)7(/". &:> 1/)+(..$ J)9 D(5(> */.

)6:+(6 9( *)'')5 *8( .%(. ?0

1& Pro$lem+,eed Reco%nitionT9. . )*( 6(*(6 %. 9( */. %6 7). 71)/% .(1 9(

C:.)7(/". D(+.) P/)+(..$ A 1:/+9%.( +%) %4( 1'%+( 59): 9( /(+)) )* 9( ((6$

T9( ((6 7%> 9%8( &(( /(/(6 &> (/%' .7:' .:+9 %. 9:(/ )/ 9/. )/ ((/%'

.7:' .:+9 %. %68(/. )/ 5)/6 )* 7):9$

-& Information (earchH%8 /(+).(6 % 1/)&'(7 )/ ((6, 9( ( .(1 % +:.)7(/ 7%> %4(

. 9( I*)/7%) S(%/+9 .%(, )/6(/ ) *6 ): 59% 9(> *((' . 9( &(. .)':)$ T9. . 9(

&:>(/". (**)/ ) .(%/+9 (/%' %6 ((/%' &:.(.. (8/)7(., )/6(/ ) 6(*> %6

(8%':%( *)/7%) .):/+(. /('%(6 ) 9( +(/%' &:> 6(+.)$ Y):/ +:.)7(/ 7%> /('> )

1/, 8.:%', )'( 7(6% )/ 5)/6 )* 7):9 *)/ )&% *)/7%)$

.& Evaluation of AlternativesA. >): 79 (1(+, +).:7(/. 5'' (8%':%( 6**(/( 1/)6:+.

)/ &/%6. % 9. .%( ) 9( &%.. )* %'(/%8( 1/)6:+ %/&:(. 9).( 59+9 9%8( 9( %&'>

) 6('8(/ 9( &((*. 9( +:.)7(/ . .((4$ A *%+)/ 9% 9(%8'> *':(+(. 9. .%( . 9(

+:.)7(/". %:6($ I8)'8(7( . %)9(/ *%+)/ 9% *':(+(. 9( (8%':%) 1/)+(..$ F)/

(%71'(, * 9( +:.)7(/". %:6( . 1).8( %6 8)'8(7( . 99, 9( 9(> 5'' (8%':%( %

:7&(/ )* +)71%(. )/ &/%6. &: * . ')5, )'> )( +)71%> )/ &/%6 5'' &( (8%':%(6$


15/55

/& Purchase )ecision T9( 1(:'7%( .%( . 59(/( 9( 1:/+9%.( %4(. 1'%+($ P9'1 K)'(/

200? .%(. 9% 9( *%' 1:/+9%.( 6(+.) 7%> &( 6./:1(6" &> 5) *%+)/. (%8(

*((6&%+4 */)7 )9(/ +:.)7(/. %6 9( '(8(' )* 7)8%) ) %++(1 9( *((6&%+4$ F)/ (%71'(,

9%8 )( 9/):9 9( 1/(8):. 9/(( .%(., % +:.)7(/ +9)).(. ) &:> % (5 ('(.+)1($

H)5(8(/, &(+%:.( 9. 8(/> ))6 */(6, % 4(( %./))7(/, 8(. 97 (%8( *((6&%+4, 9( 5''

9( &( &):6 ) +9%( 9. 1/(*(/(+($ F:/9(/7)/(, 9( 6(+.) 7%> &( 6./:1(6 6:( )

:*)/(.(( .:%). .:+9 %. % .:66( )& ').. )/ /(')+%)$

0& Post!Purchase BehaviourI &/(*, +:.)7(/. 5'' +)71%/( 1/)6:+. 59 9(/ 1/(8):.

(1(+%). %6 5'' &( (9(/ .%.*(6 )/ 6..%.*(6$ T9(/(*)/(, 9(.( .%(. %/( +/+%'

/(% +:.)7(/.$ T9. +% /(%'> %**(+ 9( 6(+.) 1/)+(.. *)/ .7'%/ 1:/+9%.(. */)7 9(

.%7( +)71%> 9( *::/(, 9%8 % 4)+4-) (**(+ % 9( I*)/7%) S(%/+9 .%( %6

E8%':%) )* A'(/%8(. .%($ I* >):/ +:.)7(/ . .%.*(6, 9. 5'' /(.:' &/%6 ')>%'>,

%6 9( I*)/7%) S(%/+9 %6 E8%':%) )* A'(/%8( .%(. 5'' )*( &( *%.-/%+4(6 )/

.411(6 %')(9(/$

O 9( &%.. )* &( (9(/ .%.*(6 )/ 6..%.*(6, . +)77) *)/ +:.)7(/. ) 6./&:(

9(/ 1).8( )/ (%8( *((6&%+4 %&): 9( 1/)6:+$ T9. 7%> &( 9/):9 /(8(5. ) 5(&.(,


16/55

.)+%' 7(6% (5)/4. )/ 5)/6 )* 7):9$ C)71%(. .9):'6 &( 8(/> +%/(*:' ) +/(%( 1).8(

1).-1:/+9%.( +)77:+%), )/6(/ ) (%( +:.)7(/. %6 7%4( 9( 1/)+(.. %. (**+( %.

1)..&'($

ROLES OF CONSUMER BEHAVIOUR

C).:7(/ B(9%8):/ /(*(/. ) 9( .:6> )* &:> (6(+(. )* +).:7(/.$ A 686:%' 59)

)(. *)/ .9)11 6)(. ) (+(..%/'> (6 :1 &:> 1/)6:+.$ T9(/( %/( .(8(/%' .%(. %

+).:7(/ )(. 9/):9 &(*)/( 9( *%''> 1+4. :1 9. %8%'%&'( 9( 7%/4($ V%/):. *%+)/.,

&( +:':/%', .)+%', 1(/.)%' )/ 1.>+9)')+%' *':(+( 9( &:> 6(+.) )* 686:%'.$

M%/4((/. ((6 ) :6(/.%6 9( &:> &(9%8):/ )* +).:7(/. *)/ 9(/ 1/)6:+. ) 6) 5(''$ I

. /(%''> 71)/% *)/ 7%/4((/. ) :6(/.%6 59% 1/)71. % +).:7(/ ) 1:/+9%.( % 1%/+:'%/

1/)6:+ %6 59% .)1. 97 */)7 &:>$

T9(/( %/( 6(%''> 5) 6**(/( 5%>. 59+9 (%&'( 7%/4((/. ) :6(/.%6 9(/ +).:7(/.$

P/7%/> R(.(%/+9

S(+)6%/> R(.(%/+9

Primary Research !P/7%/> R(.(%/+9 /(*(/. ) % /(.(%/+9 7(9)6)')> 59(/( 7%/4((/.

(/%+ 59 +).:7(/. 6/(+'> %6 %9(/ %. 7:+9 *)/7%) %. 9(> +%$ I*)/7%) .

((/%''> +)''(+(6 9/):9 .:/8(>., :(.)%/(., *((6&%+4 *)/7., (/8(5. (+$

(econdary Research !S(+)6%/> R(.(%/+9 )*( /(*(/. ) /('> ) *)/7%) 59+9 9%.&(( +)''(+(6 &> )9(/. % .)7( 1) )* 7($

T9( &%+4/):6 %6 *%7'> .%:. )* % 686:%' %'.) *':(+( 9.9(/ &:> &(9%8):/$


17/55

S('' % '%1)1 ) % 686:%' 59) . ) 7:+9 (6:+%(6 5):'6 &( 1)'(..$ R(7(7&(/

+).:7(/. 5):'6 .9)5 (/(. >):/ 1/)6:+. )'> * 9(> %/( )* %> :.( ) 9(7 )/ 9(/

77(6%( *%7'> 7(7&(/.$ A ')5 /%6( 5)/4(/ 5):'6 (8(/ &( (/(.(6 1:/+9%.

&:.(.. .:. )/ *)/7%' .9/.$

C%(6 :+(. %/( % 9 %7) 766'( %6 99(/ +)7( /):1 59(/( 686:%'. %/( /(%''>

+).+):. %&): 9(/ 9(%'9 %6 *(..$ I686:%'. 59) '8( 9%6 ) 7):9 5):'6 (8(/ .1(6

) .:%/ */(( %&'(., 9(%'9 .:11'(7(., )/ *)/ 9% 7%(/ D( C)4($

I . %'.) 71)/% ) 8( +)71'(( *)/7%) ) (6-:.(/.$ D) ) 96( %>9 */)7 9(7$

I . ) (9+%'$ A'' )&%++) 1/)6:+. +)7( 59 % 5%/$ I686:%'. .9):'6 &( *%7'%/ 59

) )'> 9( &((*. &: %'.) 9( .6( (**(+. )* 9( 1/)6:+.$

*areters must also tae into account

A( /):1 )* +).:7(/.

G()/%19+%' ')+%)

L*(.>'( )* +).:7(/.

S)+%' S%:. )* +).:7(/.

F:4> 6(.., '):6 +)'):/. 5):'6 &( % 9 %7) ((%(/. 59(/(%. 766'( %(6 %6 ('6(/'>

1()1'( 5):'6 1/(*(/ .:&'( +)'):/. %6 .)19.+%(6 6(..$

S%'5%/ S:. %/( (/(7('> 1)1:'%/ N)/9 I6% 59(/(%. *(7%'(. 1/(*(/ .%/. %6 .4/ &'):.(.

(%.(/ %6 .):9(/ 1%/. )* I6%$

I686:%'. */)7 1).9 ')+%'(. %6 ))6 )&. 5):'6 .9)5 4(( (/(. )5%/6. &:>

(+':.8( %6 ::( 1/)6:+. %. +)71%/(6 ) 686:%'. 59) 6) ) +)7( */)7 % %**':(

&%+4/):6$


18/55


19/55

Chapter -profile

PRO2I'E

M.$ C9%6% K)+99%/ . 9( M%% D/(+)/ %6 C9(* E(+:8( O**+(/ )* ICICI B%4

L7(6, I6%. .(+)6-'%/(. &%4 %6 9( '%/(. 9( 1/8%( .(+)/$ S9( . 56('>

/(+).(6 *)/ 9(/ /)'( .9%1 9( /(%' &%4 .(+)/ I6% %6 *)/ 9(/ '(%6(/.91 )* 9(

ICICI G/):1, %. 5('' %. 9(/ +)/&:). ) 8%/):. *)/:7. I6% %6 ')&%''>$

M.$ K)+99%/ &(% 9(/ +%/((/, 59 (/.59'( ICICI L7(6 ?=! %6 5%. ('(8%(6 ) 9(

B)%/6 )* D/(+)/. )* ICICI B%4 200$ S9( 5%. ./:7(%' (.%&'.9 ICICI B%4

6:/ 9( ??0., %6 .:&.(:('> 9(%6(6 9( */%./:+:/( *%+( %6 +)/1)/%( &%4

&:.(.. ICICI L7(6$ I 2000, .9( ))4 ) 9( +9%''(( )* &:'6 9( %.+( /(%'

&:.(.., 59 ./) *)+:. ) (+9)')>, )8%), 1/)+(.. /((((/ %6 (1%.) )*

6./&:) %6 .+%'($ T9( B%4 %+9(8(6 % '(%6(/.91 1).) 9. &:.(..$ D:/ 200;-

200 '(6 9( B%4. +)/1)/%( %6 (/%)%' &%4 &:.(..(. 6:/ %

1(/)6 )* 9(9((6 %+8> %6 ')&%' (1%.) &> I6% +)71%(.$ F/)7 200< ) 200?, .9(

5%. 9( J) M%% D/(+)/ C9(* F%+%' O**+(/ 6:/ % +/+%' 1(/)6 )* /%16

+9%( 9( ')&%' *%+%' '%6.+%1($ S9( 5%. ('(8%(6 %. M%% D/(+)/ CEO )*

ICICI B%4 200? %6 . /(.1).&'( *)/ 9( B%4. 68(/.( )1(/%). I6% %6 )8(/.(%.$


20/55

S9( %'.) +9%/. 9( &)%/6. )* 9( B%4. 1/+1%' .:&.6%/(., 59+9 +':6( I6%. '(%6

1/8%( .(+)/ '*( %6 ((/%' .:/%+( +)71%(.$

S9( 5%. +)*(//(6 59 9( P%67% B9:.9%, )( )* I6%. 99(. +8'% 9)):/., 20$


21/55

INTRODUCTION OF ICICI

ICICI Ban. % I6% 7:'%)%'&%4%6 *%+%' .(/8+(.+)71%> 9(%6:%/(/(6

V%6)6%/%$ A. )* 20! . 9( .(+)6 '%/(. &%4 I6% (/7. )* %..(. %6 7%/4(

+%1%'@%)$ I )**(/. % 56( /%( )* &%4 1/)6:+. %6 *%+%' .(/8+(. *)/ +)/1)/%(

%6/(%' +:.)7(/.9/):9 % 8%/(> )* 6('8(/> +9%('. %6 .1(+%'@(6 .:&.6%/(. 9(

%/(%. )*8(.7( &%4, '*(,)-'*( .:/%+(, 8(:/( +%1%'%6 %..( 7%%(7($ T9(

B%4 9%. % (5)/4 )* 3,=00 &/%+9(. %6 ,;2 ATM. I6%, %6 9%. % 1/(.(+( ?

+):/(.$

ICICI B%4 . )( )* 9(B F):/ &%4.)* I6%, %') 59S%( B%4 )* I6%,P:%&

N%)%' B%4%6 B%4 )* B%/)6%$ T9( &%4 9%. .:&.6%/(. 9( U(6 K6)7, R:..%,

%6 C%%6% &/%+9(. U(6 S%(., S%1)/(, B%9/%, H) K), S/ L%4%, %%/ %6

D:&% I(/%)%' F%+( C(/( %6 /(1/(.(%8( )**+(. U(6 A/%& E7/%(., C9%,

S):9 A*/+%, B%'%6(.9, T9%'%6, M%'%>.% %6 I6)(.%$ T9( +)71%>. UK .:&.6%/> 9%.

%'.) (.%&'.9(6 &/%+9(. B(':7 %6 G(/7%>$

I M%/+9 203, O1(/%) R(6 S16(/ .9)5(6 99-/%4 )**+%'. %6 .)7( (71')>((. )*

ICICI B%4 8)'8(6 7)(> '%:6(/$ A*(/ % )8(/7( :/>, ICICI B%4 .:.1(6(6

= (71')>((. %6 *%+(6 1(%'(. */)7 9( R(.(/8( B%4 )* I6% /('%) ) 9( %+8>$
http://en.wikipedia.org/wiki/Bankhttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Vadodarahttp://en.wikipedia.org/wiki/Vadodarahttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Retail_bankinghttp://en.wikipedia.org/wiki/Retail_bankinghttp://en.wikipedia.org/wiki/Investment_bankinghttp://en.wikipedia.org/wiki/Investment_bankinghttp://en.wikipedia.org/wiki/Life_insurancehttp://en.wikipedia.org/wiki/Non-life_insurancehttp://en.wikipedia.org/wiki/Non-life_insurancehttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Asset_managementhttp://en.wikipedia.org/wiki/Automated_teller_machinehttp://en.wikipedia.org/wiki/Big_Four_(banks)#Indiahttp://en.wikipedia.org/wiki/Big_Four_(banks)#Indiahttp://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Bank_of_Barodahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Bankhttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Vadodarahttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Retail_bankinghttp://en.wikipedia.org/wiki/Investment_bankinghttp://en.wikipedia.org/wiki/Life_insurancehttp://en.wikipedia.org/wiki/Non-life_insurancehttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Asset_managementhttp://en.wikipedia.org/wiki/Automated_teller_machinehttp://en.wikipedia.org/wiki/Big_Four_(banks)#Indiahttp://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Bank_of_Barodahttp://en.wikipedia.org/wiki/Reserve_Bank_of_India


22/55

HISTORY OF ICICI BANK

I++ &%4 5%. (.%&'.9(6 &> 9( 6:./%' +/(6 %6 8(.7( +)/1)/%) )* 6%

++, % 6% *%+%' .:), %. % 59)''> )5(6 .:&.6%/> ??!$ T9( 1%/(

+)71%> 5%. *)/7(6 ?## %. % )-8(:/( )* 9( 5)/'6 &%4, 6%. 1:&'+-.(+)/

&%4. %6 1:&'+-.(+)/ .:/%+( +)71%(. ) 1/)86( 1/)(+ *%+ ) 6%

6:./>$

T9( &%4 5%. %''> 4)5 %. 9( 6:./%' +/(6 %6 8(.7( +)/1)/%) )* 6%

&%4, &(*)/( +9%(6 . %7( ) 9( %&&/(8%(6 ++ &%4$ T9( 1%/( +)71%> 5%.

'%(/ 7(/(6 59 9( &%4$

I++ &%4 '%:+9(6 (/( &%4 )1(/%). ??=$

I++. .9%/(9)'6 ++ &%4 5%. /(6:+(6 ) !; 1(/+(, 9/):9 % 1:&'+ )**(/ )*

.9%/(. 6% ??=, *)'')5(6 &> % (:> )**(/ 9( *)/7 )* %7(/+% 6(1).%/>

/(+(1.) 9( >.( 2000$ I++ &%4 %+:/(6 9(&%4 )* 7%6:/%'7(6 % %''-

.)+4 6(%' 200 %6 .)'6 %66)%' .%4(. ) .:)%' 8(.)/. 6:/ 200-02$

I 9( ??0., ++ /%.*)/7(6 . &:.(.. */)7 % 6(8(')17( *%+%' .:)

)**(/ )'> 1/)(+ *%+( ) % 68(/.*(6 *%+%' .(/8+(. /):1, )**(/ % 56(

8%/(> )* 1/)6:+. %6 .(/8+(., &)9 6/(+'> %6 9/):9 % :7&(/ )* .:&.6%/(. %6

%**'%(. '4( ++ &%4$ I ???, ++ &(+)7( 9( */. 6% +)71%> %6 9( */. &%4

)/ *%+%' .:) */)7 )-%1% %.% ) &( '.(6 ) 9( >.($
http://en.wikipedia.org/wiki/World_Bankhttp://en.wikipedia.org/wiki/American_Depositary_Receipthttp://en.wikipedia.org/wiki/American_Depositary_Receipthttp://en.wikipedia.org/wiki/American_Depositary_Receipthttp://en.wikipedia.org/wiki/NYSEhttp://en.wikipedia.org/wiki/Bank_of_Madurahttp://en.wikipedia.org/wiki/Bank_of_Madurahttp://en.wikipedia.org/wiki/World_Bankhttp://en.wikipedia.org/wiki/American_Depositary_Receipthttp://en.wikipedia.org/wiki/American_Depositary_Receipthttp://en.wikipedia.org/wiki/NYSEhttp://en.wikipedia.org/wiki/Bank_of_Madura


23/55

I 2000, ++ &%4 &(+%7( 9( */. 6% &%4 ) '. ) 9( (5 >)/4 .)+4 (+9%(

59 . *8( 7'') %7(/+% 6(1).)/> .9%/(. ..:( ((/% % 6(7%6 &))4 3 7(.

9( )**(/ .@($

I )+)&(/ 200, 9( &)%/6. )* 6/(+)/. )* ++ %6 ++ &%4 %11/)8(6 9( 7(/(/ )*

++ %6 5) )* . 59)''> )5(6 /(%' *%+( .:&.6%/(., ++ 1(/.)%' *%+%'

.(/8+(. '7(6 %6 ++ +%1%' .(/8+(. '7(6, 59 ++ &%4$ T9( 7(/(/ 5%.

%11/)8(6 &> .9%/(9)'6(/. )* ++ %6 ++ &%4 %:%/> 2002, &> 9( 99 +):/ )*

:%/%% %97(6%&%6 7%/+9 2002 %6 &> 9( 99 +):/ )* :6+%:/( % 7:7&% %6

9( /(.(/8( &%4 )* 6% %1/' 2002$

I 200=, *)'')5 9( 200= *%+%' +/.., +:.)7(/. /:.9(6 ) ICICI ATM. %6

&/%+9(. .)7( ')+%). 6:( ) /:7):/. )* %68(/.( *%+%' 1).) )* ICICI B%4$

T9( R(.(/8( B%4 )* I6% ..:(6 % +'%/*+%) ) 9( *%+%' ./(9 )* ICICI B%4

) 6.1(' 9( /:7):/.$

3O 3REE, I,ITIATI4E

T9( G) G/(( I%8( . % )/%.%) 56( %8( 9% 7)8(. &(>)6 7)8 1()1'(,

1/)+(..(. %6 +:.)7(/. ) +). (**(+8( %:)7%(6 +9%('. ) &:'6 %5%/((.. %6

+).+):.(.. )* ):/ (8/)7(, ):/ %) %6 ):/ .)+(>$

O$#ective

ICICI B%4. G/(( %8( . ) 7%4( 9(%'9> (8/)7( 9( )/%.%) $($ ) +/(%(

/%1(/.)%' .4''. %7). 9( +:.)7(/ %6 :6(/.%6 &(5(( (71')>((. )* 9(

)/%.%)$

B/)%6 )&(+8(. )* 9( ICICI %/(

$ ) %... 9( +/(%), (1%.) %6 7)6(/.%) )* 1/8%( +)+(/.
http://en.wikipedia.org/wiki/Gujarat_High_Courthttp://en.wikipedia.org/wiki/Gujarat_High_Courthttp://en.wikipedia.org/wiki/2008_financial_crisishttp://en.wikipedia.org/wiki/2008_financial_crisishttp://en.wikipedia.org/wiki/Gujarat_High_Courthttp://en.wikipedia.org/wiki/Gujarat_High_Courthttp://en.wikipedia.org/wiki/2008_financial_crisis


24/55

2$ ) (+):/%( 9( 1%/+1%) )* (/%' %6 ((/%' +%1%' 9( 1/8%( +)+(/.

3$ ) (+):/%( 1/8%( )5(/.91 )* 6:./%' 8(.7($

3REE, PRO)UCT( A,) (ER4ICE(

Insta$anin%

I . 9( 1'%*)/7 9% &/. )(9(/ %'' %'(/%( +9%('. :6(/ )( :7&/(''% %6 8(.

+:.)7(/. 9( )1) )* &%4 9/):9 I(/( &%4, -M)&'( &%4, IVR B%4$

4ehicle 2inance

A:) ')%. )**(/ #0 5%8(/ ) 1/)+(.. *(( ) +%/ 7)6('. 59+9 :.(. %'(/%( 7)6( )*

((/>$ T9( 7)6('. 6(*(6 *)/ 9( 1:/1).( %/(, M%/:. LPG 8(/.) )* M%/: =00, O7

%6 V(/.%, H>:6%. S%/) E+), C8+ H>&/6 )* H)6%, R(8% ('(+/+ +%/., T%% I6+% CNG

%6 M%96/% L)% CNG 8(/.).$

(UBCI)AIRIE(

)omestic

ICICI P/:6(%' L*( I.:/%+( C)71%> L7(6

ICICI L)7&%/6G((/%' I.:/%+( C)71%> L7(6

ICICI P/:6(%' A..( M%%(7( C)71%> L7(6

ICICI P/:6(%' T/:. L7(6

ICICI S(+:/(. L7(6

ICICI S(+:/(. P/7%/> D(%'(/.91 L7(6
http://en.wikipedia.org/wiki/ICICI_Lombardhttp://en.wikipedia.org/wiki/ICICI_Lombard


25/55

ICICI V(:/( F:6. M%%(7( C)71%> L7(6

ICICI H)7( F%+( C)71%> L7(6

ICICI I8(.7( M%%(7( C)71%> L7(6

ICICI T/:.((.91 S(/8+(. L7(6

ICICI P/:6(%' P(.) F:6. M%%(7( C)71%> L7(6

International

ICICI B%4 UK PLC

ICICI B%4 C%%6%

ICICI B%4 E:/%.% L7(6 L%&'> C)71%>

ICICI S(+:/(. H)'6. I+$

ICICI S(+:/(. I+$

ICICI I(/%)%' L7(6

BANKING PRODUCTS

(avin%s Account

E)> (9%+(6 8%':( %6 &((*. 59 % ICICI B%4 S%8. A++):$

2amily 5ealth Account
http://www.icicibank.com/wealth-management/personal/savingsaccount.page?http://www.icicibank.com/wealth-management/personal/familywealthaccount.page?http://www.icicibank.com/wealth-management/personal/savingsaccount.page?http://www.icicibank.com/wealth-management/personal/familywealthaccount.page?


26/55

S9%/( >):/ ICICI B%4 W(%'9 M%%(7( &((*. 59 >):/ (/( *%7'>$

Home 'oans

B:'6 >):/ 6/(%7 9)7( 59 )( )* 9( '(%6 H)7( L)% 1/)86(/.$

Car 'oans

O5 9( '::/> +%/ )* >):/ 6/(%7. 59 % ICICI B%4 C%/ L)%$

2orei%n E6chan%e (ervices

S71'*> >):/ /%8(' 59 ):/ F)/( C://(+>, T/%8(''(/. C9(:(. %6 T/%8(' C%/6$

'ocers

K((1 >):/ 8%':%&'(. .%*( 59 ICICI B%4. S%*( D(1). L)+4(/ *%+'(.$

)emat Account

E)> 2!< %++(.. ) >):/ 9)'6. 59 % D(7% A++): '4(6 ) >):/ W(%'9 A++):$

A5AR)(

2004

Best Bank in India Award presented by Euromoney Magazine.

2007
http://www.icicibank.com/wealth-management/personal/homeloans.page?http://www.icicibank.com/wealth-management/personal/carloans.page?http://www.icicibank.com/wealth-management/personal/foreignexchangeservices.page?http://www.icicibank.com/wealth-management/personal/lockers.page?http://www.icicibank.com/wealth-management/personal/demataccount.page?http://www.icicibank.com/wealth-management/personal/homeloans.page?http://www.icicibank.com/wealth-management/personal/carloans.page?http://www.icicibank.com/wealth-management/personal/foreignexchangeservices.page?http://www.icicibank.com/wealth-management/personal/lockers.page?http://www.icicibank.com/wealth-management/personal/demataccount.page?


27/55

ICICI Bank has been conerred the Euromoney Award 2007 or the Best Bank in the Asia!

"aciic #egion

ICICI Bank wins the E$ce%%ence in #emittance Business award by &he Asian Banker.

200'

ICICI Bank bags the (Best bank in )ME inancing *"ri+ate )ector,( at the -un . Bradstreet

Banking awards/

20

ICICI Bank is the on%y Indian brand to igure in the Brand1 &op 00 Most a%uab%e 3%oba%

Brands #eport second year in a row.

202

Airte% ICICI among 5top 00 g%oba% brands/

206

ICICI Bank has been adudged winner at the E$press I& Inno+ation Award under the 8arge

Enterprise category.

CRE)IT CAR)( O2 ICICI BA,7

THE GAMESTONE COLLECTION

ICICI B%4 D%7% C/(6 C%/6

ICICI B%4 S%119/) C/(6 C%/6.

ICICI B%4 R:&> C/(6 C%/6.

ICICI B%4 C)/%' C/(6 C%/6

ICICI B%4 C%/&)
http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/diamant/index.htmlhttp://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/sapphiro-card/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/rubyx-card/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/coral-card/key_privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/carbon-card/index.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/diamant/index.htmlhttp://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/sapphiro-card/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/rubyx-card/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/coral-card/key_privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/carbon-card/index.page?


28/55

AIRLINE

J( A/5%>. ICICI B%4 S%119/) C/(6 C%/6.

J( A/5%>. ICICI B%4 R:&> C/(6 C%/6.

J( A/5%>. ICICI B%4 C)/%' C/(6 C%/6.

B/.9 A/5%>. P/(7:7 C/(6 C%/6 A++):

FUEL

ICICI B%4 HPCL C)/%' C/(6 C%/6

ICICI B%4 HPCL P'%:7 C/(6 C%/6

DELHI METRO CARD

ICICI B%4 U*%/( C/(6 C%/6

A DELHI METRO SMART CARD AND CREDIT CARD COMBINED IN ONE

T9( ICICI B%4 U*%/( C/(6 C%/6 &/. ) >): 9( +)8((+( )* % D('9 M(/) S7%/ C%/6

%') 59 9( %68%%(. )* % C/(6 C%/6$T%4( % '))4 % 9( (+ &((*.

A:) T)1-U1 *%+'> ) %:)7%+%''> /(+9%/( >):/ D('9 M(/) T/%. +91 &%'%+(

0 6.+): ) T/%8(' *%/( % D('9 M(/)

= PAYBACK P). ) (8(/> A:) T)1-U1 /%.%+)

R(6(71) )* PAYBACK P). *)/ M(/) /%8(', 59 M(/) M'(. - 1)5(/(6 &>

PAYBACK
http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/jetairways_Sapphiro/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/jetairways_Rubyx/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/jetairways_coral/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/british-key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/hpcl-coral-key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/hpcl-platinium-details.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/unifare-cards/unifare-credit-card/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/jetairways_Sapphiro/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/jetairways_Rubyx/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/jetairways_coral/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/british-key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/hpcl-coral-key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/hpcl-platinium-details.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/unifare-cards/unifare-credit-card/key-privileges.page?


29/55

2$# *:(' .:/+9%/( 5%8(/ %+/).. HPCL 1:71.

S%8( 77:7 # ) >):/ 6 &''. % '(%6 /(.%:/%. %+/).. I6%

P'%:7 &((*. */)7 M%.(/C%/6

MORE CARDS

ICICI B%4 P'%:7 C91 C/(6 C%/6

ICICI B%4 I.% P'%:7 C/(6 C%/6

ICICI B%4 C)/%' C/(6 C%/6 A%. F(6 D(1).
http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/Platinum-chip/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/Platinum-credit-key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/coral-visa-credit-card-against-fd-key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/Platinum-chip/key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/Platinum-credit-key-privileges.page?http://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/coral-visa-credit-card-against-fd-key-privileges.page?


30/55

Chapter .

Theoretical vie8


31/55

HISTORY OF CREDIT CARDS

Credit cards in Ed8ard Bellamy9s 'ooin% Bac8ard

T9( +)+(1 )* :. % +%/6 *)/ 1:/+9%.(. 5%. 6(.+/&(6 ==< &>E65%/6 B(''%7> 9.

:)1% )8('L))4 B%+45%/6$ B(''%7> :.(6 9( (/7 +/(6 +%/6 ('(8( 7(. 9. )8(',

%'9):9 9. /(*(//(6 ) % +%/6 *)/ .1(6 % +@(. 686(6*/)7 9( )8(/7(, /%9(/ 9%

&)//)5$R):9'> .7'%/ *:+). ) 9( +://( 6%> U$S$ S)+%' S(+:/> C%/6.59 9(/

S)+%' S(+:/> :7&(/.$

Char%e coins: medals: and so on

C9%/( +). %6 )9(/ .7'%/ (7. 5(/( :.(6 9( '%( =00. ) 9( ?30.$ T9(> +%7(

8%/):. .9%1(. %6 .@(. 59 7%(/%'. 7%6( ): )* +('':')6 % (%/'> >1( )* 1'%.+, +)11(/,

%':7:7, .((', %6 )9(/ >1( )* 59.9 7(%'.$ E%+9 +9%/( +) :.:%''> 9%6 % ''( 9)'(,

(%&' ) &( 1: % 4(> / '4( % /(:'%/ 4(>$ T9(.( +9%/( +). 5(/( :.:%''> 8( )

+:.)7(/. 59) 9%6 +9%/( %++):. 6(1%/7( .)/(., 9)('., %6 .) )$ A +9%/( +)

:.:%''> 9%6 9( +9%/( %++): :7&(/ %') 59 9( 7(/+9%. %7( %6 '))$

T9( +9%/( +) )**(/(6 % .71'( %6 *%. 5%> ) +)1> % +9%/( %++): :7&(/ ) 9( .%'(. .'1,

&> 71/ % .%'(. .'1 59 % 71/ )* 9( +9%/( +)$ T9. :+4((6 9( 1/)+(.. )*

+)1>, 59+9 5%. 1/(8):.'> 6)( &>9%65/$ I %'.) /(6:+(6 9( %7): )* (//)/. 6:/

+)1>, &> 9%8 % .%6%/6.(6 *)/7 )* :7&(/. ) 9( .%'(. .'1, .(%6 )* 8%/):. 46 )*

9%65/ .>'($

B(+%:.( 9( +:.)7(/. %7( 5%. ) ) 9( +9%/( +), %'7). %> 1(/.) +):'6 :.( $ T9.

.)7(7(. '(%6 ) % +%.( )* 7.%4( 6(>, (9(/ %++6(%''> )/ ()%''>, &> %+ )

&(9%'* )* 9( +9%/( %++): )5(/ )/ ): )* 7%'+( ) 6(*/%:6 &)9 9( +9%/( %++): )5(/

%6 9( 7(/+9%$ B( 9( ?30., 7(/+9%. .%/(6 ) 7)8( */)7 +9%/( +). ) 9(

(5(/ C9%/%-P'%($
http://en.wikipedia.org/wiki/Edward_Bellamyhttp://en.wikipedia.org/wiki/Edward_Bellamyhttp://en.wikipedia.org/wiki/Looking_Backwardhttp://en.wikipedia.org/wiki/Looking_Backwardhttp://en.wikipedia.org/wiki/Citizen's_dividendhttp://en.wikipedia.org/wiki/Social_Security_numberhttp://en.wikipedia.org/wiki/Handwritinghttp://en.wikipedia.org/wiki/Handwritinghttp://en.wikipedia.org/wiki/Edward_Bellamyhttp://en.wikipedia.org/wiki/Looking_Backwardhttp://en.wikipedia.org/wiki/Citizen's_dividendhttp://en.wikipedia.org/wiki/Social_Security_numberhttp://en.wikipedia.org/wiki/Handwriting


32/55

Char%e cards from 5estern Union: oil companies: and other companies

W(.(/ U)&(% ..: +9%/( +%/6. ) . */(:( +:.)7(/. ?2$ T9( +9%/( +%/6.

*/)7 9. 7( 5(/( 1/(6 ) 1%1(/ +%/6 .)+4$ I ?3=, .(8(/%' +)71%(. .%/(6 ) %++(1

(%+9 )9(/. +%/6.$ I 9( ?!0., )' +)71%(. 9( U(6 S%(. :.(6 9(7 ) .('' *:('%6

)9(/ )' &%.(6 1/)6:+. ) % /)5 :7&(/ )* %:)7)&'()5(/.$

The Char%a!Plate

T9( C9%/%-P'%(, 6(8(')1(6 ?2=, 5%. % (%/'> 1/(6(+(..)/ ) 9( +/(6 +%/6 %6 :.(6 9(

U$S$ */)7 9( ?30. ) 9( '%( ?#0.$ I 5%. % 2Q /(+%'( )* .9(( 7(%' /('%(6

)A66/(..)/%19%6 7'%/> 6) %.>.(7.$ I 5%. (7&)..(6 59 9( +:.)7(/. %7(, +>,

%6 .%($ I 9('6 % .7%'' 1%1(/ +%/6 ) . &%+4 *)/ % .%:/($ I /(+)/6 % 1:/+9%.(, 9( 1'%(

5%. '%6 ) % /(+(.. 9( 71/(/, 59 % 1%1(/ +9%/( .'1 1).)(6 ) )1 )* $ T9(

/(+)/6 )* 9( /%.%+) +':6(6 % 71/(..) )* 9( (7&)..(6 *)/7%), 7%6( &> 9(

71/(/ 1/(.. %4(6 /&&)%%. 9( +9%/( .'1$ C9%/%-P'%( 5%. % /%6(7%/4 )*

F%//) M%:*%+:/ C)$ C9%/%-P'%(. 5(/( ..:(6 &> '%/(-.+%'( 7(/+9%. ) 9(/

/(:'%/ +:.)7(/., 7:+9 '4( 6(1%/7( .)/( +/(6 +%/6. )* )6%>$ I .)7( +%.(., 9( 1'%(.

5(/( 4(1 9( ..: .)/( /%9(/ 9% 9('6 &> +:.)7(/.$ W9( % %:9)/@(6 :.(/ 7%6( %

1:/+9%.(, % +'(/4 /(/(8(6 9( 1'%( */)7 9( .)/(. *'(. %6 9( 1/)+(..(6 9( 1:/+9%.($C9%/%-P'%(. .1((6(6 &%+4-)**+( &))44((1 %6 /(6:+(6 +)1> (//)/. 9% 5(/( 6)(

7%:%''> 1%1(/ '(6(/. (%+9 .)/($

The Air Travel Card

I ?3!, A7(/+% A/'(. %6 9( A/ T/%.1)/ A..)+%) .71'*(6 9( 1/)+(.. (8( 7)/(

59 9( %68( )* 9( A/ T/%8(' C%/6$9(> +/(%(6 % :7&(/ .+9(7( 9% 6(*(6 9( ..:(/

)* 9( +%/6 %. 5('' %. 9( +:.)7(/ %++):$ T9. . 9( /(%.) 9( 7)6(/ UATP+%/6. .'' .%/

59 9( :7&(/ $ W9 % A/ T/%8(' C%/6, 1%..((/. +):'6 &:> )5, %6 1%> '%(/ *)/ %

+4( %%. 9(/ +/(6 %6 /(+(8( % **(( 1(/+( 6.+): % %> )* 9( %++(1 %/'(.$

B> 9( ?!0., %'' )* 9( 7%)/ 6)7(.+ %/'(. )**(/(6 A/ T/%8(' C%/6. 9% +):'6 &( :.(6 ) 8%'6 +9%/( +%/6

59 %'' 7(7&(/. )* 9( I(/%)%' A/ T/%.1)/ A..)+%)$

Early %eneral purpose char%e cards )iners Clu$: Carte Blanche: and American E6press

T9( +)+(1 )* +:.)7(/. 1%> 6**(/( 7(/+9%. :. 9( .%7( +%/6 5%. (1%6(6 ?#0

&> R%'19 S+9(6(/ %6 F/%4 M+N%7%/%, *):6(/. )* D(/. C':&, ) +).)'6%( 7:'1'(

+%/6.$ T9( D(/. C':&, 59+9 5%. +/(%(6 1%/%''> 9/):9 % 7(/(/ 59 D( %6 S,

1/)6:+(6 9( */. ((/%' 1:/1).(+9%/( +%/6%6 /(:/(6 9( (/( &'' ) &( 1%6 59 (%+9

.%(7($ T9% 5%. *)'')5(6 &> C%/( B'%+9(%6 ?#= &> A7(/+% E1/(..59+9 +/(%(6

% 5)/'656( +/(6 +%/6 (5)/4 %'9):9 9(.( 5(/( %''> +9%/( +%/6. 9% '%(/ ) %+:/(6

+/(6 +%/6 *(%:/(.$

BanAmericard and *aster Char%e

U' ?#=, ) )( 9%6 % .%&'( /(8)'8 +/(6 *%+%' .>.(7 &> % 9/6-1%/> &%4 9% 5%.

((/%''> %++(1(6 &> % '%/( :7&(/ )* 7(/+9%., %. )11).(6 ) 7(/+9%-..:(6 /(8)'8

+%/6. %++(1(6 &> )'> % *(5 7(/+9%.$ A 6)@( %(71. &> .7%'' A7(/+% &%4. 9%6 &((

.%/(6, &: 66 '%. ')$ I S(1(7&(/ ?#=, B%4 )* A7(/+%'%:+9(6

9( B%4A7(/+%/6 F/(.), C%'*)/%$ B%4A7(/+%/6 &(+%7( 9( */. .:++(..*:'

/(+)@%&'> 7)6(/ +/(6 +%/6 %6 59 . )8(/.(%. %**'%(., ? 9%8( &(( 7%'(6 )** ) :(71')>%&'(., 6/:4., %/+)+. %66+. %6 )

+)71:'.8( 6(&)/., % 1/)+(.. P/(.6( J)9.). S1(+%' A...% B(> F:/(.. *):6 8(/>

'4( 8 .:%/ ) 6%&(+.$ T9(.( 7%.. 7%'. 5(/( 4)5 %. 6/)1. &%4

(/7)')>, %6 5(/( ):'%5(6 ? +/(6 +%/6 %11'+%). +):'6 &( .( :.)'+(6 7%.. 7%'.$
http://en.wikipedia.org/wiki/International_Air_Transport_Associationhttp://en.wikipedia.org/wiki/Frank_X._McNamarahttp://en.wikipedia.org/wiki/Diners_Clubhttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/Carte_Blanche_(credit_card)#Carte_Blanchehttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Bank_of_Americahttp://en.wikipedia.org/wiki/BankAmericardhttp://en.wikipedia.org/wiki/BankAmericardhttp://en.wikipedia.org/wiki/Fresno,_Californiahttp://en.wikipedia.org/wiki/VISA_(credit_card)http://en.wikipedia.org/wiki/VISA_(credit_card)http://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/Citibankhttp://en.wikipedia.org/wiki/Citibankhttp://en.wikipedia.org/wiki/Everything_Cardhttp://en.wikipedia.org/wiki/Diabeticshttp://en.wikipedia.org/wiki/Diabeticshttp://en.wikipedia.org/wiki/International_Air_Transport_Associationhttp://en.wikipedia.org/wiki/Frank_X._McNamarahttp://en.wikipedia.org/wiki/Diners_Clubhttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/Carte_Blanche_(credit_card)#Carte_Blanchehttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Bank_of_Americahttp://en.wikipedia.org/wiki/BankAmericardhttp://en.wikipedia.org/wiki/Fresno,_Californiahttp://en.wikipedia.org/wiki/VISA_(credit_card)http://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/Citibankhttp://en.wikipedia.org/wiki/Everything_Cardhttp://en.wikipedia.org/wiki/Diabetics


34/55

)evelopment of credit cards outside ,orth America

T9( */%+:/(6 %:/( )* 9( U$S$ &%4 .>.(7 :6(/ 9(G'%..S(%%'' A+7(% 9% +/(6

+%/6. &(+%7( % (**(+8( 5%> *)/ 9).( 59) 5(/( /%8(' %/):6 9( +):/> ) 7)8( 9(/

+/(6 ) 1'%+(. 59(/( 9(> +):'6 ) 6/(+'> :.( 9(/ &%4 *%+'(.$ T9(/( %/( )5

+):'(.. 8%/%). ) 9( &%.+ +)+(1 )* /(8)'8 +/(6 *)/ 686:%'. %. ..:(6 &> &%4.

%6 9))/(6 &> % (5)/4 )* *%+%' .:)., +':6 )/%@%)-&/%6(6 +/(6 +%/6.,

+)/1)/%(-:.(/ +/(6 +%/6., .)/( +%/6. %6 .) )$

I ?;;, B%/+'%>+%/6 9( UK'%:+9(6 9( */. +/(6 +%/6 ):.6( )* 9( U$S$

A'9):9 +/(6 +%/6. /(%+9(6 8(/> 99 %6)1) '(8('. 9( US, C%%6% %6 9( UK 9(

76 5((9 +(:/>, 7%> +:':/(. 5(/( 7)/( +%.9-)/((6, )/ 6(8(')1(6 %'(/%8( *)/7. )*

+%.9-'(.. 1%>7(., .:+9 %. C%/( &'(:()/ 9( E:/)+%/6G(/7%>, F/%+(, S5@(/'%6, %6

)9(/.$ I 9(.( 1'%+(., %6)1) )* +/(6 +%/6. 5%. %''> 7:+9 .')5(/$ B(+%:.( )* ./+

/(:'%). /(%/6 &%4 .>.(7 )8(/6/%*., .)7( +):/(., F/%+( 1%/+:'%/, 5(/(

7:+9 *%.(/ ) 6(8(')1 %6 %6)1 +91-&%.(6 +/(6 +%/6. 59+9 %/( )5 .(( %. 7%)/ %-*/%:6

+/(6 6(8+(.$ D(& +%/6.%6)'( &%4:. (9(/ ATM. )/ PC. %/( :.(6 7)/( 56('>

9% +/(6 +%/6. .)7( +):/(.$ I ))4 :' 9( ??0. ) /(%+9 %>9 '4( 9( 1(/+(%(

7%/4(-1((/%) '(8('. %+9(8(6 9( US, C%%6%, )/ UK$ I .)7( +):/(., %++(1%+( .''/(7%. ')5 %. 9( :.( )* % +/(6 +%/6 .>.(7 6(1(6. ) 9( &%4 .>.(7 )* (%+9 +):/>$

W9'( )9(/., % +):/> .)7(7(. 9%6 ) 6(8(')1 . )5 +/(6 +%/6 (5)/4, ($$ UK.

B%/+'%>+%/6 %6 A:./%'%.B%4+%/6$J%1%/(7%. % 8(/> +%.9 )/((6 .)+(>, 59 +/(6

+%/6 %6)1) &( '7(6 7%'> )5%/6 9( '%/(. )* 7(/+9%. %'9):9 .)/(6 8%':( +%/6.

.:+9 %. ('(19)( +%/6. %/( :.(6 %.%'(/%8( +://(+(., 59 9( /(6 . )5%/6 RFID. &%.(6

.>.(7. .6( +%/6., +(''19)(., %6 )9(/ )&(+.$

4inta%e: old: and uni;ue credit cards as collecti$les

T9( 6(. )* 9( +/(6 +%/6 .('* 9%. &(+)7( % 7%)/ .('' 1) /(+( >(%/.$ T9( 8%':( )*

9( +%/6 ) 9( ..:(/ . )*( /('%(6 ) 9( +:.)7(/. :.%( )* 9( +%/6, )/ ) 9( +:.)7(/.

*%+%' 5)/9$ T9. 9%. '(6 ) 9( /.( )* C)-B/%6 %6 A**>+%/6., 59(/( 9( +%/6 6(. .
http://en.wikipedia.org/wiki/Glass%E2%80%93Steagall_Acthttp://en.wikipedia.org/wiki/Glass%E2%80%93Steagall_Acthttp://en.wikipedia.org/wiki/Barclaycardhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/Carte_Bleuehttp://en.wikipedia.org/wiki/Eurocard_(payment_card)http://en.wikipedia.org/wiki/Eurocard_(payment_card)http://en.wikipedia.org/wiki/Debit_cardhttp://en.wikipedia.org/wiki/Online_bankinghttp://en.wikipedia.org/wiki/Online_bankinghttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Bankcardhttp://en.wikipedia.org/wiki/Bankcardhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Telephone_cardshttp://en.wikipedia.org/wiki/Telephone_tokenhttp://en.wikipedia.org/wiki/Telephone_tokenhttp://en.wikipedia.org/wiki/Affinity_credit_cardhttp://en.wikipedia.org/wiki/Affinity_credit_cardhttp://en.wikipedia.org/wiki/Glass%E2%80%93Steagall_Acthttp://en.wikipedia.org/wiki/Barclaycardhttp://en.wikipedia.org/wiki/UKhttp://en.wikipedia.org/wiki/Carte_Bleuehttp://en.wikipedia.org/wiki/Eurocard_(payment_card)http://en.wikipedia.org/wiki/Debit_cardhttp://en.wikipedia.org/wiki/Online_bankinghttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Bankcardhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Telephone_cardshttp://en.wikipedia.org/wiki/Telephone_tokenhttp://en.wikipedia.org/wiki/Affinity_credit_card


35/55

/('%(6 ) 9( %**> % :8(/.> )/ 1/)*(..)%' .)+(>, *)/ (%71'( '(%6 ) 99(/ +%/6

:.%($ I 7). +%.(. % 1(/+(%( )* 9( 8%':( )* 9( +%/6 . /(:/(6 ) 9( %**> /):1$

A /)5 *('6 )*:7.7%+..:6> )* 7)(>, )/ 7)/( .1(+*+%''> ():7%.:6> )*

7)(>-'4( )&(+., +/(6 +%/6 +)''(+)/. .((4 ) +)''(+ 8%/):. (7&)67(. )* +/(6 */)7 9(

)5 *%7'%/ 1'%.+ +%/6. ) )'6(/ 1%1(/ 7(/+9% +%/6., %6 (8(7(%')4(. 9% 5(/(

%++(1(6 %. 7(/+9% +/(6 +%/6.$ E%/'> +/(6 +%/6. 5(/( 7%6( )* +('':')61'%.+, 9( 7(%'

%6*&(/, 9( 1%1(/, %6 %/( )5 7).'>1)'>8>' +9')/6(PVC 1'%.+$
http://en.wikipedia.org/wiki/Numismaticshttp://en.wikipedia.org/wiki/Numismaticshttp://en.wikipedia.org/wiki/Exonumiahttp://en.wikipedia.org/wiki/Metalhttp://en.wikipedia.org/wiki/Metalhttp://en.wikipedia.org/wiki/Celluloidhttp://en.wikipedia.org/wiki/Fiberhttp://en.wikipedia.org/wiki/Fiberhttp://en.wikipedia.org/wiki/Polyvinyl_chloridehttp://en.wikipedia.org/wiki/Numismaticshttp://en.wikipedia.org/wiki/Exonumiahttp://en.wikipedia.org/wiki/Metalhttp://en.wikipedia.org/wiki/Celluloidhttp://en.wikipedia.org/wiki/Fiberhttp://en.wikipedia.org/wiki/Polyvinyl_chloride


36/55

E4O'UTIO, O2 CRE)IT CAR)(

M%> 1()1'( 94 )* +/(6 +%/6. %. % 7)6(/ 6%> +)8((+(, &: 9( 9.)/> )* 9( (%/'(.

+/(6 +%/6. %+:%''> 6%(. &%+4 ) 9( (%/'> ?00.$ T)6%>, 7%)/ +)71%(. '4( D.+)8(/, V.%,

M%.(/+%/6, %6 A7(/+% E1/(.. %/( % +)77) .9$ T9( +)+(1 )* :. +/(6 ) 1:/+9%.(

))6. %6 .(/8+(., 9)5(8(/, . .)7(9 9% . ) (5$ M''). )* A7(/+%. +://('> 9)'6

.)7( *)/7 )* +/(6 +%/6 6(&$ W9'( +/(6 +%/6. +% +/(%( 7)/( 6(& *)/ 7%> 9):.(9)'6.,

9(> %/( %'.) % +)8(( 5%> ) 7%4( 1:/+9%.(., %6 +% .(/8( 1()1'( 5('' 9( (8( )* %

(7(/(+>$ A ') 7( %), 1()1'( 4(5 9% 9( :.( )* +/(6 5%. % 9('1*:' ))' *)/ 9).( 59)

((6(6 .)7(9 77(6%('>, %6 9( 9.)/> )* +/(6 +%/6. .9)5. 9)5 *%/ 9( 6:./> 9%.

+)7($

B(*)/( 7%)/ +)71%(. %6 &%4. ..:(6 %+:%' +/(6 +%/6., 686:%' /(%'(/., 7(/+9%., %6

)9(/ 1/)86(/. 5):'6 )**(/ '(. )* +/(6 ) 9(/ +:.)7(/.$ W9'( 9( */. +/(6 +%/6 8((6

5):'6 ) +)7( %') :' 9( ?!0., 9. 7(9)6 )* :. +/(6 . )*( %/&:(6 %. 9(

/%6*%9(/ )* +/(6 +%/6.$ O/%''>, 9. 5%. .%8(6 *)/ 9( )' 1/)6:+(/. )/6(/ ) 1/)86(

+/(6 ) .9%/(9)'6(/. %6 9).( (/(.(6 )&% '%6 ) 1:/.:( )', )/ ) /(/(8( %6

1/)6:+( )' *)/ +).:71)$ S7%''(/ /)+(/. %6 6(1%/7( .)/(. *)'')5(6 .:, %6 )**(/(6

'(. )* +/(6 ) +:.)7(/. 59) +):'6 1/)8( .)7(9)5 9% 9( 6(& +):'6 &( /(1%6$ I 7).

+%.(., +)''%(/%' 5%. %4( %. % :%/%(( 9% 9( +/(6 5):'6 &( 1%6 &%+4$

T9( */. +/(6 +%/6 8((6 5%. 6/(%7(6 :1 &> % 7% %7(6 J)9 B., %6 5%. +%''(6 9(

C9%/-I +%/6$ T9. +%/6 5%. +/(%(6 ?!;$ B. 5%. % &%4(/ '8 B/))4'>, N(5

Y)/4, %6 9( +%7( :1 59 % (%.(/ 7)/( 6/(+ .>.(7 )* +/(6$ W9( % +:.)7(/ :.(6 9(

C9%/-I +%/6, % &'' *)/ 9% 1(/.). 1:/+9%.( 5%. %'.) .( ) 9. &%4 *)/ /(8(5$ I.(%6 )* 9(

+:.)7(/ 1%> 9( 7(/+9% 6/(+'>, 9( &%4 5):'6 1%> 9(7$ T9(/( 5(/( .)7( (/7. (8(

9( &%+4 9( 9.)/> )* +/(6 +%/6.$ F)/ (%71'(, %'' 1:/+9%.(. 9%6 ) &( 7%6( ')+%''> %6

%>)( 59 9( C9%/-I +%/6 9%6 ) &( % %+:%' +:.)7(/ )* B. &%4$ R(%/6'(.. )* 9(.(

(/7., 9( 59)'( 1/)+(.. 5%. % .:++(..$

A)9(/ (%/'> +/(6 +%/6 5%. 9( D(/. C':& +%/6, 59+9 5%. 8((6 ?!?$ T9( 6(% *)/

9. +/(6 +%/6 +%7( %&): 59( % &:.(..7% &> 9( %7( )* F/%4 M+N%7%/% 5( ): *)/


37/55

% 71)/% 6(/$ W9'( 9( 5%. ):, 9( /(%'@(6 9( 9%6 '(* 9. 5%''( % 9)7( %6 5%. :%&'(

) 1%> *)/ 9( 6(/$ S)7(9)5 9( 7%%(6 ) &( %&'( ) 1%>, &: 9%6 9( 6(% 9% 9(/( 9%6 )

&( )9(/ 5%>. ) 1%> *)/ 9. )9(/ 9% +)'6, 9%/6 +%.9$ S)) 9( 5%. 5)/4 59 9.

&:.(.. 1%/(/ %6 9(> 6(8(')1(6 9( D(/. C':& C%/6, 59+9 5%. )/%''> ) % 1(+( )*

+%/6&)%/6$ J:. 5) >(%/. '%(/, )8(/ 20,000 1()1'( 9%6 % D(/. C':& C%/6$ I 5%. :.(6 7).'>

*)/ (% %6 ((/%7( %6 5%. 4)5 %. % +9%/( +%/6, 7(% 9% 9( &%'%+( 9%6 ) &(

1%6 +)71'(('> )** (%+9 7)9$

A7(/+% E1/(.. 9%6 &(( (.(+( .+( 9( =#0., &: 5%. ) :' ?#= 9% 9(

+)71%> /)6:+(6 9(/ */. +/(6 +%/6 ) % .7%'' 1(+( )* 1:/1'( 1'%.+$ I %'' )* 9( 9.)/>

)* +/(6 +%/6., AME 5%. 9( */. ) :.( 1'%.+ 9(/ 7%(/%' .(%6 )* 1%1(/ )/ +%/6&)%/6$

S)), A7(/+% E1/(.. 9%6 %4( )** %6 &(+%7( 9( 7). 56('> :.(6 +/(6 +%/6 9(+):/>, %6 +):'6 +'%7 )( 7'') +%/69)'6(/. 59 9( */. *8( >(%/. )* )/%$ T)6%>,

&%4. %6 +)/1)/%). %+/).. 9( ')&( ..:( +/(6 +%/6. ) 1()1'(, %6 9(> %/( 1(/9%1. 9(

7). +)77) *)/7 )* 1%>7( 9( 5)/'6$ E8(/>9 */)7 %/1'%( +4(. ) +).7(+. %6

/)+(/(. +% &( 1:/+9%.(6 59 % +/(6 +%/6$ T9( I(/( 9%. (1%6(6 9( :.( )* +/(6 +%/6.,

7%4 9(7 9( :7&(/ )( 1/(*(//(6 7(9)6 )* 1%>7( ( ) +%.9$


38/55

TYPES OF CREDIT CARDS

C/(6 +%/6. 9%8( +)7( ) 9( /(.+:( )* 1()1'( 59 9) 1)+4(.$ T9(>, )5%6%>., 1: 9(/ /:. 9( )8%) )* +/(6 +%/6. 59(/( 9(> ((6 ) +%//> '%/( .:7. )* 7)(> 59 9(7

.(%6 .71'> +%//> % +/(6 +%/6 59+9 . '4(6 :1 59 9(/ &%4 %++): (%&' 9(7 )

7%4( 1%>7(. 59): &% % (>($

I . % /(6, )5, ) 7%4( 1%>7(. % % 9)(', /(.%:/% )/ % 6(1%/7(%' .)/( 7%'' :. %

+/(6 +%/6$ B(+%:.( )* 9( *(%/ )* )(. &%4 %++): 6(%'. &( .51(6 %6 .)'(, 7)/( %6

7)/( +/(6 +%/6. %/( 7%6( .(+:/( .) 9% (8( * % +/(6 +%/6 . .)'(, 9( 7)(> )(. &%4

%++): .%>. .%*($

C/(6 +%/6. )5 %/( )* 8%/):. >1(. 59 6**(/( *((., (/(. /%(. %6 /(5%/6 1/)/%7.$

W9( %11'> *)/ % +/(6 +%/6, . 71)/% ) '(%/ )* 9(/ 68(/.( >1(. ) 4)5 9( )(

&(. .:(6 ) 9(/ '*(.>'( %6 *%+%' .%:.$ D**(/( >1(. )* +/(6 +%/6. %8%'%&'( &> &%4.

%6 )9(/ +)71%(.)/%@%). %/( &/(*'> 6(.+/&(6 &(')5$

(tandard Credit CardT9. . 9( 7). +)77)'> :.(6$ O( . %'')5(6 ) :.( 7)(> :1 ) %

+(/% '7$ T9( %++): 9)'6(/ 9%. ) )1 :1 9( %7): )+( 9( '(8(' )* 9( &%'%+( )(.6)5$ A ):.%6 &%'%+( (. % 1(%'> +9%/($

Premium Credit CardT9. 9%. % 7:+9 99(/ &%4 %++): %6 *((.$ I+(8(. %/( )**(/(6

9. )8(/ %6 %&)8( 9% % .%6%/6 +%/6$ C/(6 +%/6 9)'6(/. %/( )**(/(6 /%8(' +(8(.,

/(5%/6 1)., +%.4 &%+4 %6 )9(/ /(5%/6. ) 9( :.( )* 9. +%/6$ T9. . %'.) +%''(6 9( R(5%/6

C/(6 C%/6$ S)7( (%71'(. %/( %/'(. */(:( *'(/ +/(6 +%/6, +%.9 &%+4 +/(6 +%/6,

%:)7)&'( 7%:*%+:/(/. /(5%/6. +/(6 +%/6$ P'%:7 %6 G)'6, M%.(/C%/6 %6 V.% +%/6

*%'' ) 9. +%()/>$

(ecured Credit CardP()1'( 59): +/(6 9.)/> )/ 59 %/.9(6 +/(6 +% %8%' 9. +%/6$

A .(+:/> 6(1). . /(:/(6 %7): ) 9( .%7( %. 9( +/(6 '7$ R(8)'8 &%'%+( .

/(:/(6 %++)/6 ) 9( &:> %6 .('' 6)($


39/55

'imited Purpose Credit CardT9(/( . '7%) ) . :.( %6 . ) &( :.(6 )'> *)/ 1%/+:'%/

%11'+%).$ T9. . :.(6 *)/ (.%&'.9 .7%'' +/(6. .:+9 %. %. +/(6. %6 +/(6 %

6(1%/7(%' .)/(.$ M7%' +9%/(. %/( '(8(6$

Char%e Credit CardT9. /(:/(. 9( +%/6 9)'6(/ ) 7%4( *:'' 1%>7( )* 9( &%'%+( (8(/>7)9 %6 9(/(*)/( 9(/( . ) '7 ) +/(6$ B(+%:.( )* 9( .1(6 *'(&'>, 9( +%/6

9)'6(/ . (1(+(6 ) 9%8( % 99(/ +)7( '(8(' %6 99 +/(6 .+)/($ P(%'> . +://(6 * *:''

1%>7( )* 9( &%'%+( . ) 6)( 7($

(pecialty Credit Card . :.(6 *)/ &:.(.. 1:/1).(. (%&' &:.(..7( ) 4((1 9(/

&:.(..(. /%.%+). .(1%/%('> % +)8(( 5%>$ C9%/( +%/6. %6 .%6%/6 +%/6. %/(

%8%'%&'( *)/ 9.$ A'.), .:6(. (/)''(6 % %++/(6(6 !->(%/ +)''((:8(/.> +):/.( +%

%8%' 9. &((*$

Prepaid Credit CardH(/(, 7)(> . ')%6(6 &> 9( +%/6 9)'6(/ ) ) 9( +%/6$ I . '4( % 6(&

+%/6 (+(1 9% . ) (6 :1 59 % &%4 %++):$


40/55

LEADING BANK PROVIDING CREDIT CARDS

*)/ /%8(' 6/(+'> 59 >):/ M(7&(/.91 R(5%/6. P).

R('% 59 +)71'7(%/> %++(.. ) )8(/ ;00 %/1)/ '):(. %/):6 9( 5)/'6

T(( )** 59 +)71'7(%/> )'* % '(%6 )'* +):/.(. I6% %6 %&/)%6

L(%6 M(7&(/.91 R(5%/6. P/)/%77(

E)> P'%:7 C)+(/( S(/8+(. 2!< *)/ %>9 9% >): 7%> ((6 - 6

/(.(/8%)., 6('8(/ *')5(/. %6 7)/(

American E6press Platinum Travel Credit Card

E)> 9( *%.(. 5%> ) +)71'7(%/> /%8(' +)71'(( 59 *'9 +4(. %&)%/6 I6G)

%6 % '::/> .%> % 9( T% G/):1

R(+(8( >):/ W('+)7( G* )* #,000 B):. M(7&(/.91 R(5%/6. P). /(6((7%&'(

*)/ % R.$!,000 I6G) 8):+9(/

E1(/(+( 9( /()5(6 A7(/+% E1/(.. P'%:7 S(/8+(

American E6press 3old Card
http://www.yesbank.in/index.phphttp://www.yesbank.in/index.php


41/55

A:)7%+ (/)'7( ) )( )* 9( 7). 1)5(/*:' 1/)/%77(. 9( +):/> - T9(

M(7&(/.91 R(5%/6. P/)/%77(

E%/ ,000 &):. M(7&(/.91 R(5%/6. P). 7)9'> *)/ .71'> :. >):/ C%/6 !

7(. % 7)9

E1(/(+( 9( G)'6 S%6%/6 )* S(/8+( 59 (/) L). C%/6 L%&'> %6 O'( F/%:6

P/)(+)

F'(&'> .1(6 59 ) 1/(-.( .1(6 '7


42/55

CANARA BANK CREDIT CARDS

C%%/% C/(6 C%/6 . 6(.(6 ) 7(( >):/ '*( .>'( 59 %>9 >): 79 ((6 ) 7%4(

>):/ (1(/(+( % .9((/ 1'(%.:/($ N) 7%(/ 59(/( >): %/( %+/).. 9( 5)/'6, '::/> %6 +)7*)/

. %'5%>. % 9%6$

O:/ +%/6. ()> 9( 1/8'(( )* 5)/'656( %++(1%+( %6 */(( .:/%+( +)8(/%( %%. 9(

/.4 )* 6(%9 6:( ) %++6($ C%%/% C/(6 C%/6. %/( &%+4(6 &> % 56( (5)/4 )* CANARA

BANK &/%+9(. %6 2! C%/6 S(/8+( +((/. ')+%(6 % 7%> 71)/% +(. .1/(%6 %+/).. 9(

+):/>$ CANARA BANK . 9( 1/+1%' 7(7&(/ )* VISA-WORLDWIDE %6

MASTERCARD INC$

OUR CREDIT CARD PRODUCTS

$VISA C/(6 C%/6.

C'%..+

G)'6 EMV

2$M%.(/ C/(6 C%/6.

S%6%/6

G)'6 EMV

3$C)/1)/%( C/(6 C%/6 EMV

CANARA CREDIT CARD PRIVILEGES

C%%/% C/(6 C%/6 . %++(1(6 9/):9): 9( 5)/'6

M7:7 G/).. +)7( ) ( CANARA CARD . R.$00,000 1$%$ )'>$


43/55

L&(/%' C%/6 '7$ G( :1 ) 30 )* >):/ /).. %:%' +)7( %. >):/ C%/6 '7$ F

)* 9( '7 . % 9( .)'( 6.+/() )* C%%/% B%4$

C%.9 596/%5%' '7 :1 ) #0 )* >):/ +%/6 '7 M%7:7 R.$ #0,000 )'>$

C%.9 596/%5%' +9%/(. )'> R.$30 1(/ 9):.%6$ M7:7 R.$30 )'>$

F/(( C/(6 1(/)6 */)7 20-#0 6%>.

C%.9 596/%5%' *%+'> % %'' ATM. )* C%%/% &%4 )9(/ B%4 ATM.$

N) I(/(. ) +%.9 596/%5%' * 1%6 &> 9( 6:( 6%($ I* ) 1%6 &> 9( DUE DATE,

(/(. . +9%/(6 */)7 DUE DATE )'> %6 ) */)7 9( DATE OF CASH

WITHDRAWAL$

N) *%+%' +9%/(. $($, (/(. ) .:&.(:( /%.%+). '' &(+)7(. 6:(, *)/ 9(

+:.)7(/. 9%8 /(8)'8 *%+'>$

O1 *)/ R(8)'8 P%>7( .>.(7 %6 1%> )'> # )* 9( &''(6 %7): %6 6(*(/ 9(

1%>7($ C%//(6 )8(/ &%'%+( %/%+. .(/8+( +9%/(. % 2$# 1$7$ 1':. %11'+%&'(

.(/8+( % )'>$

W( 1/)86( */(( %++6( I.:/%+( ) >): %6 >):/ .1):.( )) %%. 9( /.4 )*

6(%9 6:( ) %++6($

L). C%/6 1/)(+) L%&'> /(./+(6 ) R.$,000 )'> */)7 9( 7( )* /(1)/$

F/(( +%/6 /(1'%+(7( +%.( )* 7:'%) ').. )* +%/6$

F/(( SMS %'(/. ) %'' /%.%+).$ P'(%.( 1/)86( >):/ M)&'( P9)( :7&(/ *)/

%+8% 9. *%+'>

B):. L)>%'> P).

N%)%' E'(+/)+ F:6 T/%.*(/ NEFT *%+'> %8%'%&'( *)/ 1%>7( )* C%/6 6:(.$

IFSC CODE CNRB000?2 A++): :7&(/ %. C%/6 :7&(/$

G( */(( D(7%6 D/%* */)7 %> )* 9( &/%+9(. )5%/6. 1%>7( )* >):/ +%/6 6:(.$ Y):

+% %'.) /(7 +%.9 )/ C9(:( % %> &/%+9(. )* C%%/% B%4 )5%/6. /(1%>7( )* +%/6

6:(.$
http://www.canarabank.com/english/scripts/bonusloyaltypoints.asphttp://www.canarabank.com/english/scripts/bonusloyaltypoints.asp


44/55

Y): 7%> +)8(/ >):/ *%7'> 59 F')% M(6+%' I.:/%+( C)8(/ :6(/

F%7'> CANARA MEDICLAIMP)'+> 59 U(6 I6% I.:/%+( C)71%> L7(6

% 6.+):(6 /%(.$ A8%' +%.9'(.. 9).1%'@%) *%+'>, % (5)/4(6 9).1%'.$

BANK OF BARODA CREDIT CARDS

B%4 )* B%/)6% +/(6 +%/6. %/( &( )**(/(6 9/):9 9( 00 .:&.6%/> )* B%4 )* B%/)6%,

B)&+%/6. L6$

Profile of $an of $aroda credit cards $usiness

B%4 )* B%/)6% +/(6 +%/6 %'.) 4)5 %. B)&+%/6. L6 . % 00 .:&.6%/> )* 9( /(1:(6

I6% B%4, B%4 )* B%/)6%$ B%4 )* B%/)6% +/(6 +%/6 )/ B)&+%/6. L6$ . % +/(6 +%/6+)71%> %6 )**(/. 56( 8%/((. )* +/(6 +%/6 ) . +:.)7(/., 1(/*(+'> %')/ 7%6( ) .:

9( ((6. )* 9( I6% +:.)7(/.$ B%4 )* B%/)6% +/(6 +%/6 . &( 9(%6(6 &> D/$ A' K$

K9%6('5%', C9%/7% %6 CMD, B%4 )* B%/)6% %6 M/$ B$B$G%/, M%% D/(+)/ )* 9(

+)71%>$

T )8(/ 2? 7'') ')+%). %6 =00,000 ATM. 9( 5)/'6 )8(/$

Bo$card E6clusive 5oman !9. +%/6 . %')/ 7%6( ) 7(( 9( ((6. )* )6%>.

5)7%$ T9. +%/6 +% &( %++(..(6 7)/( 9% 2? 7'') ')+%). %6 7)/( 9%

=00,000 ATM. 9( 5)/'6 )8(/$

Bo$card E6clusive


45/55

Bo$card (ilver !9. +%/6 9%. %**'%) )* V.% (/%)%' %6 . %++(1(6 9(

5)/'6 )8(/$

Bo$card Corporate 3lo$al !A**'%(6 ) V.% I(/%)%', 9. +%/6 +% &(

%++(..(6 9/):9): 9( 5)/'6 7)/( 9% 30 7'') +):(/. %6 7)/( 9% =,00,000

V.% ATM. 9( 5)/'6 )8(/$

Chapter /

Case study


46/55

ARTIC'E( O2 ICICI BA,7

THE ECONOMIC TIMES

PTI SEP 2, 203, 0?$!PM IST

ICICI BANK LAUNCHES SECURITY FEATURES LOADED CREDIT CARD

MUMBAI ICICI B%4 )6%> '%:+9(6 % +/(6 +%/6 59 7:'1'( .(+:/> *(%:/(. ) +9(+4

*/%:6:'( /%.%+).$

T9( 1/8%( '(6(/ +'%7(6 5%. A.%. */. +%/&) +/(6 +%/6 59 V.% C)6(S:/( (+9)')>

%6 +)7(. 59 .)7( )* 9( &(. 1)..&'( .(+:/> *(%:/(.$

C%''(6 9( ICICI B%4 C%/&) +%/6, +)7(. 59 EMV +91 (+9)')>, %1%/ */)7 % %'19%-

:7(/+ LCD .+/((, % 2- &:) ):+9 4(>1%6 %6 % -&:' &%(/>$ T9( &%4 5%. ) .(''

9( +%/6 1/7%/'> ) . (. +:.)7(/.$


47/55

T9(.( *(%:/(. 7%4( 9( +%/6 )( )* 9( 7). .(+:/(6 )(. *)/ )'( /%.%+)., ICICI B%4

E(+:8( D/(+)/ R%8 S%&9%/5%' )'6 /(1)/(/. % +)*(/(+( +%'' 9(/( 9. (8($

T9( +91 (%&'(. % +%/6 :.(/ ) ((/%( .(+:/( )(- 7( 1%.. +)6(. *)/ )'( /%.%+).

.%'> ) 9( +%/6 .('*, 9( %66(6$

S%&9%/5%' +'%7(6 9% ICICI B%4, 59 )8(/ 3 7'') +%/6. .:11'>, 9%. )( )* 9( ')5(.

6(':(+> /%(. 9( 7%/4($ A6 % 9( .%7( 7( 9%. )( )* 9( 99(/ %+8( +%/6 &%.( %

?0 1(/ +($

H( .%6 9( &%4. +/(6 +%/6 1)/*)') . %/):6 R. 3,000 +/)/( %. )* 9( :%/(/ (6(6 J:( 30$

W9): )**(/ %> :7&(/., 9( +'%7(6 9( +):/>. )1 1/8%( '(6(/ 5%. )( )* 9( *(5

+%/6 ..:(/. 59+9 /(+)/6(6 /)59 +%/6 &%.( '%. *.+%'$

S%&9%/5%' .%6 9( &%4 9%. .( % %/( )* %+:/ 9%'* % 7'') +:.)7(/. 9. *.+%', &: 66

) .%> 9)5 7:+9 )* 9%. %'/(%6> &(( %+9(8(6$


48/55

BUSINESS STANDARD

SEP =, 20!

ICICI B%4, 9( '%/(. 1/8%( .(+)/ '(6(/ 9( +):/>, 9%. ):1%+(6 . /8%'. /)5 .

+/(6 +%/6 &%.( 6:/ *%+%' >(%/ 203-! A1/'-M%/+9$ T9( '(6(/, 59+9 9%6 /(6:+(6 .

:.(+:/(6 '(6 *)'')5 9( ')&%' *%+%' +/.., 9%. )5 .%/(6 )**(/ +/(6 +%/6.

.('(+8('> ) 686:%'. 59) 66 ) 9%8( % 1/)/ &%4 /('%).91 59 $ B: . 1/7%/>

*)+:. /(7%. )**(/ +%/6. ) . (. +:.)7(/.$

ICICI B%4 ( %66(6 % ( )* 0$3 7'') +%/6. ) . 1)/*)') 6:/ 9( >(%/ 7)/( 9% %>

)9(/ '(6(/ 9( +):/>$

T9. . .9%/1 +)/%. ) HDFC B%4, 9( '%/(. ..:(/ )* +/(6 +%/6. I6%$ HDFC B%4

/77(6 . +/(6 +%/6 &%.( &> $3? 7'') 6:/ 9. 1(/)6, %. 9( '(6(/ +'(%(6 :1 %+8(

%6 6)/7% +%/6. . 1)/*)')$ T9( +):/>". '%/(. '(6(/, S%( B%4 )* I6% SBI, %6

C&%4 9( '%/(. +/(6 +%/6 ..:(/ %7) *)/( &%4. I6% (1%6(6 9(/ +/(6 +%/6

1)/*)'). &> 0$2; 7'') %6 0$0# 7''), /(.1(+8('>$

ICICI B%4 59 % &%.( )* 3$2 7'') +%/6. % 9( (6 )* A1/', 20! . )5 9( .(+)6'%/(. +/(6 +%/6 ..:(/ I6%$ H)5(8(/, 9( &%4 +):(. ) 7%% . .%+( 9%

/(7%. +%:):. 59'( )**(/ :.(+:/(6 +/(6$ ICICI B%4. :.(+:/(6 1)/*)') )* +/(6

+%/6. %6 1(/.)%' ')%. 5(/( % R. %%'>.. &('(8( 9% 9( 71/)8 .%6%/6. )* +/(6 &:/(%: %6 9(%'9> +/(6

&(9%8):/ )* /(%' &)//)5(/. 9%8( 8( &%4. 9( +)*6(+( ) /)5 9(/ :.(+:/(6 /(%' ')%

&:.(.. (8( 9( +://( :+(/% 7%+/)(+))7+ (8/)7($ A'.), '(6(/. %/( ) )

*)/ :&/6'(6 (1%.) %6 )**(/ +/(6 +%/6. 7).'> ) 686:%'. 59) %'/(%6> 9%8( 1/)/

&%4 /('%).91. 59 9(7$


49/55

B: 6(.1( '(6(/. '4( ICICI B%4, A. B%4 %6 SBI (1%6 9(/ +/(6 +%/6 1)/*)').,

9( )%' :7&(/ )* ):.%6 +/(6 +%/6. 9( +):/> +):(. ) .9/4$ A++)/6 ) 9(

R(.(/8( B%4 )* I6% RBI 6%%, 9(/( 5(/( ?$23 7'') +/(6 +%/6. 9( +):/> % 9( (6

)* A1/', 20!, +)71%/(6 59 ?$## 7'') % >(%/ (%/'(/$ B%4(/. %6 6:./> %%'>.. +'%7

9% 9. 5%. &(+%:.( '(6(/. 5(/( )5 *)+:. ) (+):/% 9(/ +:.)7(/. ) :.( 9(/

+/(6 +%/6. */(:('> %6 +'(% ): %+8( +%/6.$

T9(> 1) ): 9% 9( 7)8( 9%. /(.:'(6 99(/ .1(6. ) +/(6 +%/6.$ I A1/', 20!, 9(%7): )* +/(6 +%/6 /%.%+). % POS 1)-)*-.%'( (/7%'. 5%. (.7%(6 % R. !,#(%/ %)$

2UTURE O2 CR)IT CAR)( / BI3 TRE,)( O, THE HORI=O,


50/55

A % /(+( +)*(/(+( 6(8)(6 ) /%8(' %6 +/(6 +%/6 /(5%/6., ((+:8(. */)7 C9%.(,

B%/+'%>+%/6, US B%4, C%1%' O( %6 A7(/+% E1/(.. 5(/( ) 9%6 ) .9%/( 9(/ 8(5. )

9( *::/( )* +/(6 +%/6. %6 9(/( 5%. % &/)%6 +).(.:. ) 59(/( 9( 6:./> . )

9( ( *(5 >(%/.$

H(/( %/( *):/ )* 9( &(. +/(6 +%/6 /(6. ) 9( 9)/@) 9% (7(/(6 */)7 9( 6.+:..)

Bans are levera%in% Bi% )ata&

W9( >): 94 %&): , +/(6 +%/6 ..:(/. 6)" :. +)''(+ 7)(>, 9(> %'.) +)''(+

7%..8( %7):. )* 6%%$ T9(> 4)5 59) >): %/(, 9)5 7:+9 7)(> >): 7%4(, %6

59(/( >): .1(6 $

T9( ( .(1 . *)/ 9(7 ) 1/)86( )**(/. 9% %/( 6/(+'> /('(8% ) +:.)7(/.$

T94 )* 9( 5%> 9% >):/ /)+(/> .)/( :.(. % ')>%'> 1/)/%7 ) /%+4 >):/ .1(6

%6 )**(/ >): +):1). % +9(+4):, &: 9( 7%( 9% 7)6(' ((6(6 %+/).. 7:'1'(

7(/+9%.$

T9% . 59% . 71'(6 &> B D%%$

Card issuers 8ill capitali>e on mo$ile devices&

C').('> (6 ) 9(/ 1:.9 ) +%1%'@( ) 9(/ 6%%, &%4. .(( % *::/( 59(/( 9(> +%

1/(.( 9(.( )**(/. ) 9(/ +:.)7(/. /(%' 7($

B> +)7& ')+%) *)/7%) %6 .1(6 6%%, &%4. +% 1/(.( +:.)7(/.

)**(/. 9% 9(> +% %+ ) 59( %5%> */)7 9(/ +)71:(/.$

T9( :(.) 9( &(+)7(., 5'' +%/69)'6(/. 8%':( 9(.( )**(/., )/ *6 9(7 ) &( %

:.%+(X B%4. %/( &( 9% 9( 7)/( /('(8% 9(> %/(, 9( '(.. )* % ..:( 9(> 5''

&($

B%4. %'.) 9)1( ) )**(/ +%/69)'6(/. ) :. 6(%'. %6 )**(/., &: 8%':%&'( *)/7%) )

9('1 9(7 7%%( 9(/ .1(6$


51/55

I % *)'')5-:1 (/8(5 I 9%6 59 S9%( H)'6%5%>, M%% V+( P/(.6( )* US

C%/6. *)/ C%1%' O(, 9( 6(.+/&(6 % *::/( 59(/( 9. &%4 5):'6 )**(/ *)/7%) )

+).:7(/. %&): 9)5 9(> .1(6, %6 9)5 ) .1(6 .7%/(/$

I 9. 8.), >):/ +/(6 +%/6 &(+)7(. % &:6( ))' /%9(/ 9% :. % 7(9)6 )*

1%>7( %6 *%+($

Bans 8ill offer more products to the un$aned and under$aned&

D) >): 4)5 %> %6:' 59) 6)(. ) 9%8( % &%4 %++):X

T9( FDIC H):.(9)'6 S:/8(> +)+':6(6 9% =$2 )* U$S$ 9):.(9)'6. %/( :&%4(6

7(% 9(> 6)" 9%8( % +9(+4 )/ .%8. %++):, %6 7)/( 9% 20 %/(

:6(/&%4(6 7(% 9(> 9%8( % +9(+4 )/ .%8. %++):, &: :.( )-&%4 7(%.

)* +/(6, '4( 1%>6%> ')%. %6 9).( :7&(/. %/( /)5$

S)%' C9%4/%8)/, V+( P/(.6( )* M(7&(/.91 B((*. *)/ A7(/+% E1/(.., .%(6

9% 1%/(/ 59 W%'7%/ ) 9( B':(B/6 1/(1%6 +%/6, A7(/+% E1/(.. 5%.

'))4 % 9( ( ((/%) )* +:.)7(/. 59) 6)" (8( 5% % &%4 %++):$

W9'( /(7%. ) &( .((, 9( ( ((/%) 79 *6 &%4 %++):. %. /('(8% %.

'%6 '(., +)71%+ 6.+., %6 1/ 1:&'+%).$

E6pect less #un mail: $ut more social media maretin%

M%9(5 M%..%:%, S()/ D/(+)/ US C%/6 *)/ B%/+'%>+%/6, 7%6( 9( 1) 9% +/(6

+%/6 7%/4( . +9% ) 7(( 9( 7(.$

A++)/6 ) M%..%:%, .)+%' 7(6% 7%/4( )* +/(6 +%/6. . /)5 59'( 6/(+

7%' 7%/4( . .%/ ) 6(+'($ I *%+, B%/+'%>+%/6 9%. '(%6 9( 5%> (/%

.)+%' 7(6% 59 . +/(6 +%/6 1/)6:+. &> /)6:+ . )8%8( R +%/6$


52/55

D%86 G)'6, G((/%' M%(/ )* P%/(/.91. *)/ C9%.( C%/6 S(/8+(., 99'9(6 9(

71)/%+( )* (5 7(6% ) 9( +/(6 +%/6 6:./>$

I *%+, 9( )(6 9% 9( 5%4(. :1 (8(/> 6%> 5)//(6 %&): 59% 5'' &( 5/( )'(

%&): 9. 1/)6:+. &> &')(/. 59) *)+:. ) 9)5 7%> +(. 9(> +% ( ): )* )* (%+9

1)$

O9(/. ) 9( 1%(' %'.) %67(6 *)'')5 &'). %6 )9(/ )'( ):'(. +').('>$ S)

59( >): /(%6 % .( '4( 9., >): +% &( .:/( 9% 9( &%4. %/( '.(, ))$

The industry 8ill under%o an evolution: not a revolution

C9%( . +)7, &: 5)" &( )8(/59('7$

W9( %.4(6 %&): 9( 1%+( )* +9%( 9( 6:./> 6:/ 9( ( 5) >(%/., *):/ )*

9( *8( 1%('.. +9%/%+(/@(6 9( 6:./> %. ) 9/):9 7)/( )* % (8)':) 9% %

/(8)':)$

O'> B)& D%'>, S()/ V+( P/(.6( )* US B%4, 5):'6 9 % .)7( 7%)/ +9%( 9.

&%4 +):'6 /)6:+( 59 9( ( 5) >(%/.$

W9(9(/ 9( 5%. /> ) ):-1.>+9 9. +)71()/., )/ 9( 9%. .)7(9 (/%)/6%/>

:1 9. .'((8(, )'> 7( 5'' (''

I 5%. (/(., %6 (6:+%)%', ) 9(%/ +/(6 +%/6 6:./> ((+:8(. .9%/( 9(/

9):9. ) 9( *::/($ B> :6(/.%6 59(/( +/(6 +%/6. %/( ), >): 5)" &(

.:/1/.(6 59( >): ( 9(/($


53/55

Chapter 0

conclusion


54/55

CHAPTER FIVE

CONCLUSION

T9( +/(6 +%/6 ..:( (/7. )* :7&(/ )* +/(6 +%/6. 5(..(6 % 59)11 /)59 6:/ 9(

1%. *8( >(%/.$ I (/7. )* 4(> 1'%>(/. ICICI 9%. )+9(6 9( '%67%/4 *:/( )* ?0 '%49 +/(6

+%/6. &> 200= %4 9( 1).) )* :7&(/ )( 1'%>(/ 9( .(7($ I . *:/9(/ +)+':6(6

9% 9(/( %/( % :7&(/ )* &%4 +:.)7(/. 59) 6) ) 9%8( %> 4)5'(6( %&): +/(6 +%/6.$

M%> 1()1'( 9%8( 4)5'(6( %&): +/(6 +%/6.,&: 6) ) 1)..(.. +/(6 +%/6. &(+%:.( )* 9(

*(%/ )* *%'' ) 6(& /%1$ H9 +)7( (%/(/. %6 99'> (6:+%(6 +'%.. :.( +/(6 +%/6.

7)/(, %8%' 99 +/(6 '7.$

E( )* :.%( )* +/(6 +%/6. . .7%''(/ %7) 99(/ 1/)1)/) )* 9( +%/6 9)'6(/.$

C:.)7(/. .%.*%+) . *):6 ) &( '(.. &(+%:.( )* 99 /%( )* (/(.$ C:.)7(/. 1(/+(8(6

+)/( .(/8+(. %6 *%+'% .(/8+(. % 99(/ '(8('$ C%/6 9)'6(/. *%+( 9( 7%)/ 1/)&'(7 )*

'%+4 )* 1/)1(/ %68+( */)7 &%4.$ C/(6 +%/6 7%/4( . >( ) /(%'@( . 1)(%'$

T9( .+(%/) )* +/(6 +%/6. 6:/ 200?-200 . 8(/> .*+%$ M%> +%/6 9)'6(/. .://(6(/

9(/ +/(6 +%/6. %6 .(%6 )* :. +/(6 +%/6. 9( &%4. +:.)7(/. 1/(*(/ 6(& +%/6.$ T9(

6(& +%/6. )) 9('1 9(7 %8)6 +%//> +%.9 %6 (%&'( 596/%5%' )* +%.9 9/):9 ATM %6

9(> ((6 ) &( %*/%6 )* *%'' ) 6(& /%1 %. 9( +%.( )* +/(6 +%/6.$ D:( ) *%+%'

*'%), 7%> &%4. 9%8( .)11(6 ..: +/(6 +%/6. ) 9(/ +:.)7(/.$ B(+%:.( )* .

+)):. (**)/. %%(6 % +%/6 &%.( )* 3$2 7'') +%/6 :.(/. '' A1/' 20! S):/+( RBI

/(1)/

A. 1()1'( %/( >( ) /(%'@( 9( +)71'(( 1)(%' )* +/(6 +%/6, . 7%/4( . *%'' 6)5$


55/55

Final Project Komal Thorat

Documents

Transcript of Final Project Komal Thorat