Final Messi
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Transcript of Final Messi
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CONSULTING PROPOSAL
On
ONLINE SHOPPING TRENDS IN INDIA FORAMAZON.COM
By
DEBASIS MOHAPATRAA01022100112
MBA M&S Class of 2012
Under the Supervision ofMr. Ashok Sharma
At
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
2012
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Amazon India has gone live with the launch of portal,Junglee.com, which Amazon acquired in
early 2000 from Indian entrepreneurs Rakesh Mathur and AshishGupta.
Junglee is an online shopping service by Amazon which enables customers to find and discover
products from online and offline retailers in India and from Amazon.com. Junglee organizes
massive selection and multiple buying options from hundreds of sellers, and leverages Amazons
proven technologies and millions of customer reviews to help customers make smart purchase
decisions.
The Nielsen Company recently announced the findings of its Global Online Shopping Report
conducted among Internet users in 55 markets launched in September 2010.
IndiaSocial reached out to Nielsen India for some deeper insights about the key findings for the
Indian market. Alongside some key findings shared in their company release, we have captured
some of these EXCLUSIVE data about the Indian market in this post.
Scope of the Report
The Global Online Shopping Report looks at how consumers shop online:
What they intend to buy ? How they use various sites? The impact of social media and other factors that come into play when they are trying to
decide how to spend their money.
http://junglee.com/http://junglee.com/http://junglee.com/http://junglee.com/ -
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CoGlobalprovides an in-depth understanding of the shopper experience, giving you insights that
set the perfect mix of pricing, packaging and presentation to drive growth. Our comprehensive
insights into the shopper experience - including influences such as in-store placement and retail
channels - delivers retailers and manufacturers a clear view of the market through the consumerseyes.
How We Do It
Our comprehensive solutions include:
Analyzing shopper mix to identify your most valuable shoppers and their key shoppingobjectives
Understanding shopper loyalty and retention. We deconstruct the elements that keepcustomers coming back
Organizing overall category management, price, assortment, in-store placement andpromotion to increase share of shopper basket
Learning what works and what doesnt through shopper marketing ROI, we evaluateeach tactical element to determine the most effective retail strategy
Why CoGlobal?
Our industry-leading analytics offer robust insights about the shopper and retail landscape. No
company knows more about the psychology of the shopper and the logistics of retail. From
soft factors such as brand preference to the physical realities of shelf presence and
merchandising display, we can give you a full picture of your brands standing in the
marketplaceand how to improve it.
http://www.nielsen.com/us/en/practices/growth-demand-strategy.htmlhttp://www.nielsen.com/us/en/practices/pricing-promotion-strategies.htmlhttp://www.nielsen.com/us/en/practices/pricing-promotion-strategies.htmlhttp://www.nielsen.com/us/en/practices/growth-demand-strategy.html -
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Summary of the Key Findings
More than eight out of ten Indian online consumers plan to shop online in the next twelvemonths
More than a quarter indicate they spend upwards of 11 percent of their monthly shoppingexpenditure on online purchases
71 percent Indians trust recommendations from family when making an online purchasedecision, followed by recommendations from friends at 64 percent and online product
reviews at 29 percent
Half the Indian consumers (50%) use social media sites to help them make onlinepurchase decisions.
Online reviews and opinions are most important for Indians when buying ConsumerElectronics (57%), Software (50%), and a Car (47%).
More than four in ten Indians are more likely to share (post a review/ Tweet/ review) anegative product or service experience online than they were to share a positive
experience
In the next six months Indians are most likely to buy Books (41%), Airlineticket/reservations (40%), and Electronic equipment like TV, Camera, etc. (36%) online
When shopping online, one third of Indians (33%) purchase most frequently fromwebsites which allow them to select products from many different stores.
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Consulting Fees Structure :
Billable Days
Number of Weekdays in a year 261
Number of holiday days you wanteach year
21
How many sick days do you takeeach year
4
Marketing , admin , billing (nonclient work ) days each year ?
96
Total non-working days 121
Billable Days in a year 140
Annual operating costs
Advertising and marketing $6000Equipment hardware and software $3000
Training and Education $5000
Membership and Association $500
Insurance (office , car etc) $3000
Health and dental $2000
Office Expenses (telephone ,internal , electricity )
$2500
Rent (office or percentage of home/office
$9000
Supplies(postage , stationery etc) $750
Professional fees (accountant,lawyer etc)
$3000
Annual operating costs $34750.00
Daily overhead $248.21
Target Income
How much do we want to earn before taxes - $10000
Daily billable rate $ 962.50
Daily hourly rate $ 120.31
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Online Shopping in India
The Internet has transformed many aspects of life, but perhaps none more so than how we shop
for goods and services. While its still nice to stop by a store to touch and see products, theconvenience of online shopping cant be beat. And for some services, such as booking travel or
buying concert tickets, the ability to do so online has made the process much easier and more
efficient.
The Co Global Company conducted a survey in March 2010 and polled over 27,000 Internet*
users in 55 markets from Asia Pacific, Europe, Middle East, North America and South America
to look at how consumers shop online: what they intend to buy, how they use various sites, the
impact of social media
And other factors that come into play when they are trying to decide how to spend their money.
What we found was that there are some products bought online that are universal, and others that
still have yet to build a significant share of trade.
Further, while checking online reviews are popular for some productsparticularly consumer
electronics and carsshoppers still trust the recommendations of friends and family most.
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What product / services do you intend to purchase online in the next 6 months?
product/services No ofrespondent
Books 44
clothing/ accessories /shoes
36
airline ticket /reservations
32
Electronic equipment 27
Tours / hotel reservation 26
cosmetics / nutritionsupplies
22
event tickets 20
computer hard ware 19
videos / DVDs/ Games 18
Groceries 18
Music 16
Sporting goods 13
Toys 11
Computer Software 11Flowers 8
Automobiles and parts 7
Baby supplies 7
Alcoholic drinks 6
Sports memorabilia 5
Car hire 4
Other 7
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Vacations are High Priority for Planned Online Purchases Global online consumers say that
books and clothing will continue to top the list for planned online purchases in the next six
months, which follows the trend reported in a 2012 Coglobal survey where 46 percent of global
consumers said they purchased books in the past three months and 41 percent bought clothing
online.
However, intent to purchase airline tickets and to book tours and hotel reservations show signs
the economy is improving. In fact, compared to 2009 where 24 percent of connected consumers
said they purchased airline tickets online and 17 percent made hotel/tour reservations via the
Internet, intent to make travel arrangements online in 2010 has increased seven percentage
points and nine percentage points respectively.
Other engaging products and services tagged for future online purchases include electronic
equipment, cosmetics/nutrition supplies, event tickets, computer hardware, videos/DVDs/
games and groceries.
Top 5 products / services Global Consumers Expect to purchase Online in the Next 6
Months
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Rank Product
1 Books
2 Clothing / Accessories / Shoes
3 Airline Tickets
4 Electronic Equipment
5 Tours / Hotel Reservations
Online-Only Shops Have Greatest Global Site Appeal
Globally, one-third of online consumers say they primarily do their Internet shopping at retailers
that have only an online presence (such as Amazon.com), followed by an equal 20 percent of
respondents who prefer sites that also have traditional brick and mortar stores and those that
allow you to select products from many different online stores. Only 16 percent of respondents
globally indicate they have never shopped online.
What Kind Of websites do you purchase from most frequently when shopping online ?
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Site preferences varies across the world. Almost half (47%) of online consumers in the India say
they
have never shopped online.
What is your online shopping spending percentage of total monthly spending ?
In a sign that there remains tremendous room for growth, 35 percent of online consumers say
they spend less than 5 percent of their monthly spending online and 31percent say they spend
between 6 percent and 10 percent.
Opinions Count
One of the great benefits of online shopping is the ability read others reviews of a product, be
they experts or simply fellow shoppers.
I am more likely to share ( write about / Tweet review etc) a negative than a positive
product experience online
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I would not buy the following products without consulting reviews
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Top 10 Global sites by % Active Reach
1 Google 81.78%
2 MSN /WINDOWS LIVE/BING 61.82%
3 FACEBOOK 54.48%
4 YAHOO! 52.91%
5 MICROSOFT 48.42%
6 YOU TUBE 46.58%
7 WIKIPEDIA 34.93%
8 AOL MEDIA NETWORK 27.16%
9 eBAY 26.47%
10 apple 26.11%
These opinions are most important when it comes to purchasing consumer electronics: 57
percent of
online respondents consider reviews prior to buying. Reviews on cars (45%) and software (37%)
rounded out the top three most important online influences when making a purchase.
Online reviews and peer recommendations also played a key role for shoppers researching
future purchases of consumer electronics, cars and travel, and 40 percent of online shoppers
indicate they would not even buy electronics without consulting online reviews first. Pity the
product or retailer that consumers dont like: while most online consumers (59%) said that they
are not more likely to share a negative product experience online via Twitter or writing a review,
41 percent would. Online Shopping.
Around the WorldRegional round-up
Consumers all around the world shop online, but what theyre buying and how they use
product reviews and social media to influence their decisions vary widely.
Indian online consumers are the most prolific online shoppers in the Asia Pacific region with 95
percent of Internet users intending to make a web purchase in the next six months. conversely ,
over one fourth of online consumer in Hong Kong (27%) and Thailand (26%) and one-fifth of
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residents in Japan, New Zealand, Indonesia and Australia do not plan an online purchase in the
upcoming months.
What is your online shopping spending percentage of total monthly spending?
Conversely, over one-fourth of online consumers in Hong Kong Koreans who shop online are
most likely to buy books, cosmetics, clothing/accessories/shoes and groceries via the Internet in
the next six months. While connected Chinese also favor books and clothes, 40 percent plan to
make an electronic purchase online.
Web-savvy Malaysians like online shopping for booking travel, with airline tickets and
hotel/tour reservations the top picks. More online Australians intend to purchase event tickets
and non-downloadable videos/DVDs/games than any other in the region. And one-fifth of
online Indian shoppers plan to buy non-downloadable music.
Total online spending as a percentage of total monthly spending varies by country with Chinese
and Korean online consumers allocating the most via the web than any other in the region.
Online consumers in New Zealand, Australia, Malaysia and Hong Kong allocate the least.
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Almost half (47%) of online consumers
indicate they have never made an online purchase.
About The CoGlobal Company
The coGlobal Company is a global information and
measurement company with leading market positions
in marketing and consumer information, television and
other media measurement, online intelligence, mobilemeasurement, trade shows and related assets. The
privately held company is active in approximately
100 countries, with headquarters in New York, USA.
For more information, please visit, www.coGlobal.com