Final Janish MC Presentation

8/8/2019 Final Janish MC Presentation

1/19

Controversies Regarding Bollywood Films

- A Profit making Publicity Tool

Submitted By :

Samir Mehta ( 09-11 MBA 28 )


2/19


3/19

Controversy

A Comment of Actor regarding Narmada

Issue

Reaction Of BJP in Gujarat

Demand of apology from actor by BJP

Ban on advertisement starrer Aamir Khan

- Coca-Cola

- Toyota Unofficial ban on fanna in Gujarat


4/19


5/19

Results . . .

Movie had earned Rs. 47 Cr (including both

domestic and overseas revenues) during the 1st

week.- By Kunal Kohli

( Director of the movie )


6/19


7/19

Controversy

SRKs criticism about not involving PakistaniPlayers in the IPL - 2010

Shiv-senas reaction for actors alleged Pro-pakistan stance

Actor was aMuslim and the movie took anempathetic view about negative type casting ofmuslims, added further grist to the mill

Role of media

Many viewers defied the threat of the shiv-senaand watched the movie

Popular bollywood personalities came forward


8/19


9/19

Results . . .

Interest of non cinema lovers and non SRKfans for the movie

Front page headline in local news paper

More than 70 men and women who followedthe controversy on TV or in papers, who never

went to the theatres, now wanted to watch film

because of strong curiosity that was aroused in

them

- Aniket Chatterjee

( Bengali Film maker )


10/19

Nowwhat do you think???


11/19


12/19

Controversy

Chetan Bhagats allegation to film director for

not giving Due Credit.

Rajkumar Hiranis ( Director of 3 idiots)

reaction

Press Conference issue


13/19

Results . . .


14/19

Cont . . .

Sales of Five point Someone increasedDrastically

15-20% jump in sales across various book

shops in the capital and across the metros

- Rupa & Co. ( Publisher )

No of shows increased by 20% in 2nd week,

60% of boxoffice collection come in 1st week

- Ashish Saksena ( COO Big cinema )


15/19

Conclusion . . .

Negative publicity or controversies are becominga new tool for promoting ones products orservices in market, especially for bollywoodfilms.

Bad Publicity Is Also A Free Publicity , as itcan at least attract the attention of many viewersbefore the movie is released

However, this is also quite risky as any wrongmove or unanticipated reaction to a controversy

can prove to be a lethal weapon and can kill thefilm or permanently damage the reputation of thepersons concerned.


16/19


17/19

http://www.google.co.in/imgres?imgurl=http://www.hamara-

sangeet.com/M3uFile/Songs/Albums/F/Fanaa/fanna.jpg&imgrefurl=http://www.hamara-sangeet.com/play.aspx%3Falbum%3DFanaa&usg=__6HRJT-

Yhu4EHvpVtYk0SR5zl6-g=&h=300&w=300&sz=11&hl=en&start=0&zoom=1&tbnid=0EX0zvzw2-

QCnM:&tbnh=163&tbnw=163&prev=/images%3Fq%3DfaNNA%2527S%2BIMAGE%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1366%26bih%3

D643%26tbs%3Disch:10,46&um=1&itbs=1&iact=hc&vpx=337&vpy=30&dur=511&hovh=225&hovw=225&tx=84&ty=141&ei=aam5TPaPK8HKcJq7kb4

M&oei=aam5TPaPK8HKcJq7kb4M&esq=1&page=1&ndsp=17&ved=1t:429,r:1,s:0&biw=1366&bih=643

http://www.google.co.in/imgres?imgurl=http://wallpapers.oneindia.in/d/205650-2/my-name-is-

khan.jpg&imgrefurl=http://wallpapers.oneindia.in/v/album18-Bollywood-Movies/2009/my-name-is-khan/my-name-is-

khan.JPG.html&usg=__j0kelBidI2vbeAmSNXW1AL8sLu4=&h=768&w=1024&sz=118&hl=en&start=0&zoom=1&tbnid=Es36RuZOgJqPXM:&tbnh=154&

tbnw=204&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disc

h:10,46&um=1&itbs=1&iact=hc&vpx=509&vpy=216&dur=2197&hovh=194&hovw=259&tx=143&ty=102&ei=Jaq5TOOKBJf8cJv20K0M&oei=Jaq5TOO

KBJf8cJv20K0M&esq=1&page=1&ndsp=20&ved=1t:429,r:9,s:0&biw=1366&bih=643

http://www.google.co.in/imgres?imgurl=http://www.123bollywood.com/wp-

content/uploads/2010/01/3idiots.jpg&imgrefurl=http://connect.in.com/3-idiots-movie/photos-3idiots-

8277ccee74ef9fe0.html&usg=__Uoheu0wLXCEPobWlwQg9JaP8gB8=&h=368&w=494&sz=73&hl=en&start=0&zoom=1&tbnid=aaCd_f5UVIZfjM:&tbn

h=145&tbnw=193&prev=/images%3Fq%3D3%2Bidiots%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:1&um

=1&itbs=1&iact=rc&dur=442&ei=aqq5TNasOY2WcdTWjasM&oei=aqq5TNasOY2WcdTWjasM&esq=1&page=1&ndsp=18&ved=1t:429,r:8,s:0&tx=115

&ty=67

http://www.google.co.in/imgres?imgurl=http://www.realbollywood.com/news/up_images/11112565.jpg&imgrefurl=http://www.realbollywood.co

m/news/2010/01/understand-percentage-controversy-perturbed-hirani-

interview.html&usg=__WZW2v0ztq_6YfaCkLS6j4fsL3E4=&h=355&w=561&sz=21&hl=en&start=92&zoom=1&tbnid=wjInvTo3TOCSWM:&tbnh=130&t

bnw=205&prev=/images%3Fq%3D3%2Bidiots%2Bcontoversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:

10,2800&um=1&itbs=1&iact=hc&vpx=466&vpy=132&dur=109&hovh=178&hovw=282&tx=100&ty=107&ei=Wau5TOysOob8vQPg0vCtDQ&oei=-

Kq5TLKdEYTQcffRnbcM&esq=19&page=6&ndsp=20&ved=1t:429,r:9,s:92&biw=1366&bih=643


18/19

http://www.google.co.in/imgres?imgurl=http://thinkpress.files.wordpress.com/2010/04/my_name_is_khan__31435e.jpg%3Fw%3D318%26h%3D34

4&imgrefurl=http://pulsemedia.org/category/academe/page/2/&usg=__fj9lRVENJBRxBPeX7aL8ljq1Kgw=&h=344&w=318&sz=29&hl=en&start=253

&zoom=1&tbnid=oNDDiC_9vjvznM:&tbnh=152&tbnw=140&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2Bcontroversy%2BIMAGE%26um

%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,6700&um=1&itbs=1&iact=hc&vpx=936&vpy=319&dur=788&hovh=234&hov

w=216&tx=121&ty=196&ei=dKy5TL2iKIa6vwOuj4XgDQ&oei=Qay5TLeoMoOWcei76bAM&esq=17&page=14&ndsp=18&ved=1t:429,r:10,s:253&biw=

1366&bih=643 http://www.google.co.in/imgres?imgurl=http://despardes.com/wp-content/uploads/2010/02/shah-rukh-khan-thanks-fans-on-

twitter.jpg&imgrefurl=http://despardes.com/%3Fp%3D13694&usg=__IIoJPPDmiP1T6_p5G9ekJcjkmbI=&h=310&w=466&sz=53&hl=en&start=0&zoo

m=1&tbnid=7iP3oghDn0CPgM:&tbnh=148&tbnw=222&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2Bcontroversy%2BIMAGE%26um%3D1

%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,317&um=1&itbs=1&iact=hc&vpx=1050&vpy=127&dur=553&hovh=183&hovw=27

5&tx=116&ty=69&ei=uay5TJcWipy-

A5G32LoN&oei=Qay5TLeoMoOWcei76bAM&esq=5&page=1&ndsp=19&ved=1t:429,r:18,s:0&biw=1366&bih=643

http://www.google.co.in/imgres?imgurl=http://farm5.static.flickr.com/4039/4270390379_9166168369_z.jpg%3Fzz%3D1&imgrefurl=http://www.fli

ckr.com/photos/minanath/4270390379/&usg=__b_MquGmi-p-

Z8JR8GdhgxHbeC0M=&h=427&w=640&sz=103&hl=en&start=0&zoom=1&tbnid=dZvoYV0IcvezBM:&tbnh=134&tbnw=201&prev=/images%3Fq%3D3

%2Bidiot%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,246&um=1&itbs=1&iact=hc&vpx

=668&vpy=206&dur=925&hovh=183&hovw=275&tx=109&ty=119&ei=pK-5TLifCY3yvQPo1t3aDQ&oei=nK-5TMm0JePKcNH11bEM&esq=3&page=1&ndsp=18&ved=1t:429,r:15,s:0&biw=1366&bih=643

http://www.google.co.in/imgres?imgurl=http://www.bollypatrika.com/wp-content/uploads/2010/01/3-idiots-controversy-the-way-out-according-

to-chetan-bhagat-300x287.jpg&imgrefurl=http://www.bollypatrika.com/2010/01/05/3-idiots-controversy-the-way-out-according-to-chetan-

bhagat/&usg=__4OoPi5yNKdh4OZKUQ6OLTyoE-tU=&h=287&w=300&sz=21&hl=en&start=0&zoom=1&tbnid=ytoAYy7-

R2miLM:&tbnh=169&tbnw=193&prev=/images%3Fq%3D3%2Bidiots%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%

3D643%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=397&ei=iqu5TPGBMo_8vQPsgfHoDQ&oei=-

Kq5TLKdEYTQcffRnbcM&esq=6&page=1&ndsp=19&ved=1t:429,r:6,s:0&tx=102&ty=122

http://www.google.co.in/imgres?imgurl=http://www.tribuneindia.com/2006/20060607/nat1.jpg&imgrefurl=http://www.tribuneindia.com/2006/20

060607/nation.htm&usg=__ySRFbIaJ4yPKjkQ2kY1ToadIBvw=&h=230&w=200&sz=26&hl=en&start=0&zoom=1&tbnid=bmvLGzyTydhROM:&tbnh=16

2&tbnw=138&prev=/images%3Fq%3Dfanna%2527s%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1366%26bih%3D6

43%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=975&vpy=104&dur=546&hovh=178&hovw=155&tx=95&ty=63&ei=6qu5TJCBJ4b6cNuc3YQP&oei=

6qu5TJCBJ4b6cNuc3YQP&esq=1&page=1&ndsp=18&ved=1t:429,r:4,s:0


19/19

Final Janish MC Presentation

Documents

Transcript of Final Janish MC Presentation