Final Forecasting Assgmnt
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Transcript of Final Forecasting Assgmnt
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FASHION
FORECASTING
SUBMITTED BY
EMMANUEL BRISCOE
PALLAVI GANGULY
ISHITA GHOSH
SNEHA SEN
SWETA KUMARI
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I AM SHE .. ( the new age women )!!!
She's beautiful, intelligent, and independent. She speaks her mind,
follows her heart and gives a damn to those who remind her of the
glass ceiling. She sports modern clothes, guzzles mugs of beer at the
most happening watering holes in the city, sits in air-conditioned
office cabins and knows her mind perfectly well. Here comes the
independent, free-spirited new-age woman. She is no longer the shy,bat-your-eyelids type. But rather, a woman who knows her mind only
too well and has the confidence to face the challenges in life.
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She's breaking free from stereotypes that define her ideal self. She's everywhere, all set to write
her own rules and be the empress of her own free will... meet the New Age Woman, who has
finally arrived and is here to stay!
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"Gone are the days when a woman was supposed to play her part for others. Today, she matters
to herself the most. She is ready to assert her own right and be what she aspires to be.
Irrespective of the challenges she has to face or people she has to leave behind, she has no
qualms paying the cost to tread her own path.
As the reel version takes cues from real life, modern women are indeed getting vocal about their
aspirations and urges - be it professional, sexual or social.
"When cinema picks up even a small issue from real life, the impact is enormous as we adapt to
cinematic norms very quickly."
Juxtapose the modern day actresses playing characters that are far beyond the typical sobbing
mother or brooding girlfriend against a real woman and you'll find that she's also stretching
herself to portray wider roles.
"Today's woman is as much responsible to her profession as to her family. At the same time, sheis equally accountable to herself to find the much-deserved 'me time.
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I AM SHE ..
This is the market segment called I AM SHE - that I have targeted which includes women
between the age group of 21 years50 years , as these women are not only daring, carefree , bold
& determined but also are nurturers & protectors who is all out carving a niche for herself in
every possible field and yet fulfilling all her duties & playing all roles she is expected to, having
discretionary income. These are the women who go all out in pampering themselves and
indulging in whatever they like as not only are they independent but also financially stable .
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REFLECTION
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Reflection means an image or representation.
One of the greatest moments in a womans developing experience is when she no
longer tries to hide from herself but determines to get acquainted with herself as she
really is.
Reflection, here, stands for the different faces of a woman....the inner beauty which
is reflected through what she wears.how she carries herself.how she portrays
herself.
The theme Reflection is all about the different images of women which reflect
her beauty and desires.
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Now you understand
Just why my head's not bowed.I don't shout or jump about
Or have to talk real loud.
When you see me passing
It ought to make you proud.
I say,
It's in the click of my heels,
The bend of my hair,the palm of my hand,
The need of my care,
'Cause I'm a woman
Phenomenally.
Phenomenal woman,
That's me.
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FORECASTED COLORSSPRING SUMMER 12
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SOURCE PROMOSTYL SPRING
SUMMER 2012
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FORECASTED SILHOUTTES
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SUB THEMES :
FANTASY
DRAMA
PERCEPTION
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FANTASY
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Fantasy is vital to fashion. Hence this theme fuels ones
desire to break out of the ordinary.
This theme reflects that every woman has a tale to tell. She
has a virtual world inside her soul which explains her innerdesire and reflects her inner beauty.
This is related to the world of dreams which she wants to befulfilled.
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COLORS FOR FANTASY
Fantasy depicts the images from the dreams of a woman. The
color scheme for fantasy brings out the essence of imagination
and the hidden desires of a woman.
The shades of blue and purple create the atmosphere of a realm
way beyond human reach.
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SILHOUETTE
Garments in this theme are very feminine and bold. Dresses are inspired from
fairy tales. Silhouette ranges from body fitted blouses to flairy dresses. Cuts and
details used in the garments are very minute and sophisticated. Details include
deep neck blouses, low waist skirts and bandeau tops.
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SILHOUETTE :
FABRIC
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FABRIC :
Fabrics used are light weight and sheer. It include fabrics like:
CHIFFON
GEORGETTE
CRAPE
NET
SATIN
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DRAMA
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Drama is the most powerful face of a woman. She adds on her emotions and sentiments
to depict drama and reflect her thoughts..This is a combinationof her real as well as
virtual image.
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COLORS FOR DRAMA
Every woman craves for a pinch of drama in her life and so does she deserve
it. Through this color scheme , the mysterious face of a woman is unveiled to
reveal true sensuality.
Colors like rust, yellow ochre and dark purple add a dramatic twist to the
plain life of a woman and open the gates to a whole new world of emotions to
her.
CO O OA
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COLOR BOARD
PANTONE 3945 CPANTONE 1805 CPANTONE 458 C
PANTONE 511 CPANTONE 667 C
PANTONE 3945 C
PANTONE 1805 C
PANTONE 458 C
PANTONE 511 C
PANTONE 667 C
PANTONE 223 C
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SILHOUETTE
Garments in this theme are asymmetrical but balanced. Layered garments and mix and
match style is the main focus. Garments are bell shaped, A-line and Pegged. Draped effect
and cowls are used in garments. Detailing includes asymmetrical hem line, one shoulder
neckline, Leg-o-mutton sleeves etc.
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SILHOUETTE :
FABRIC
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FABRIC
Fabrics used are shiny and heavy. It includes fabrics like:
Poly georgette
Poly chiffon
Brocade
Silk
Satin
Velour
PERCEPTION
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PERCEPTION
hi h l i b lf li i f i l lf hi
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This theme explains about self realization of internal self. This
reflects the internal feelings of love, care, peace and harmony.
This explains how others perceive a woman based on her internal
thoughts. This gives an idea of state of mind and intuitions of
women.
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COLORS FOR PERCEPTION
Perception is the self realization process through which a woman undergoes.
The color scheme for perception brings out the purity and sanctity deep
within a womans mind.
Hues like white, snow blue, royal blue and grey create the aura within the
walls of her mind and help her break free from darkness and shine from
within.
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COLOUR BOARD - PERCEPTION
PANTONE 2655 C
PANTONE 2746 C
PANTONE 2623 C
PANTONE 2727 C
PANTONE 4625 C
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SILHOUETTE
Garments are very casual and loose fitted. Silhouettes are box, A-line and
straight. Garment details include baggy pants, round neckline, half sleeves, A-
line dresses etc.
FABRIC
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FABRIC
Fabrics used are medium weight and comfortable. It includes fabrics like:
Cotton American Crape
Single jersey Poly knit
Polyester lycra Linen
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SILHOUETTE :
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Thank
You