Final CriskCo presentation
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Transcript of Final CriskCo presentation
![Page 1: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/1.jpg)
Make Business Loans Attractive(Smart, Safe, Affordable and Easy)
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CriskCo can predict credit failures using a predictive algorithm.
![Page 3: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/3.jpg)
A better way to monitor your A/R’s, predict credit risk, and grow your business.
CriskCo Monitor CriskCo Approve
Integrated credit approval tool for lenders and creditors
![Page 4: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/4.jpg)
CriskCo’s target customers
● Financial Leaders ● B2B Small/Medium Enterprises
(SME)
$11B market in the US
Annual growth of 5.2% (2009-2014)
Competition: more than 550 companies
Main competitors:
Current credit risk market needs more data
![Page 5: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/5.jpg)
CriskCo
StrengthsAccounting integrationReal-time, Cost efficientAdded value by community growth
WeaknessesLong sale cycle (10 months)Not recognized in the marketShort funding stage/high risk
Opportunities
1st mover advantage in market Market penetrationBlue ocean technology
Threats
Replaceable technology
Losing 1st mover advantage by competitor
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Research efforts find...
81% more likely to order from an ad that looks like an article*
SVBJ economics & finance theme issue, Feb 2016
*Readers Digest, entrepreneur.com
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Editorial Ads
Easy to read and appealing.
Bring CriskCo awareness to financial leaders.
Editorial Ads
Supplemental graphic Ads● Will reinforce CriskCo message.● Introduce CriskCo products.
![Page 8: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/8.jpg)
Print Advertising
(6) full page print ads = $17,9403 editorial ads, 3 graphic adsDigital Advertising
410,000 digital impressions = $6,855
Media Price Plan
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1st series issue● RadioShack case study
● Promote awareness for
better credit
management
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2nd series issueCredit practices
Introduce CriskCo Monitor
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3rd series issue Loan options
Introduce CriskCo Approve
www.criskco.com
![Page 12: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/12.jpg)
4th series
issue● Graphic ad
● Secure target
![Page 13: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/13.jpg)
Our plan should bring awareness about CriskCo
Introduce the CriskCo Approve product to financial leaders.
Promote CriskCo Monitor to get business owners to visit CriskCo.com
![Page 14: Final CriskCo presentation](https://reader035.fdocuments.net/reader035/viewer/2022070600/589fe9891a28abf3238b6591/html5/thumbnails/14.jpg)
Thank you!
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Skybox and Banne
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