Class: S.Y.BMS

Class: S.Y.BMS

Submitted By:Submitted By:

SAM GroupSAM Group

Sushant Nadar Abhay PandeyMahesh Gowda

Sushant Nadar Abhay PandeyMahesh Gowda

“Serving People is Serving God”

MARKETING PLAN

Product Introduction

Marketing Research

Competition

4 “p’s” in Marketing

Swot Analysis

FINANCIAL PROJECTIONPRODUCT PLANProduct Design

About

Packaging.

Quality.

Cost sheet

Break Even Analysis

CONTENT

“Serving People is Serving God”

WHAT IS OUR PRODUCT?

Hygiene Affordable price

Diet

Food pouch Food pouch

“Annadan is Mahadan ”

WHY THIS PRODUCT?Only one such organization is existing in the market.

Many people in Mumbai are very much health concentrated.

Many are outstation. And many are bachelors.

Food pouch Food pouch

“Annadan is Mahadan ”

MARKETING PLAN

“Time is Money ”

Marketing Research

In Colleges In Industry Railway Compartments

“Work is worship ”

Competition They are our main competitors.

They are well-known and an brand image in the market.

Low budget and supports from govt.

“Unity is Power ”

What differs us from DABBA-WALAS.

We are providing hygienic food compare to them as we are working in the different manners.

Our price is less than there price.

We are packing in well known ZIP POUCH which keeps food fresh.

Food pouch

“Annadan is Mahadan ”

4 p’s of our business

Food pouch

Fresh food center

Banner

Pamphlets

Posters

“Serving People is Serving God”

FINANCIAL PROJECTION.

Start-up costs are approximated at Rs.60,000, which primarily consists of product costs and expenses associated with establishing a marketing program.

“Work is worship ”

Cost sheet.

START UP

Requirements

Start-up Expenses Per month

Rent Rs. 2500

Advertisement Rs. 800

Salary to Employee. Rs.15000

Other Expenses Rs.2000

Cost of Production. Rs 12000

Total Stat-up Expenses Rs.32,300

Cash Balance on Starting Date Rs.60,000

“Time is Money ”

We expect that we shall be able to sell Pouches @ 60 per pack to daily customers in Mumbai.Our costs per Pouch are as under: 50 Rs per pouch (on monthly basis 1000 Rs per combo pack). Thus contribution is Rs 30 per pack. Thus expected profit of daily sales would be Rs 20 per pack.

breakeven analysis.

“Annadan is Mahadan ”

SWOT ANALYSIS

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS“Serving People is Serving God”