Filth marketing audience
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What filth had to think of when targeting local and Global Audiences in Marketing? By Vincent, Matthew, Yousef
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Filth marketing
Transcript of Filth marketing audience
What filth had to think of when targeting local and Global
Audiences in Marketing?
By Vincent, Matthew, Yousef
TrailerThe official trailer should include subtitles so
that different nationalities can understand it.
Filth trailer is uploaded on the official Lionsgate YouTube channel so they can increase their audiences, as the film is not targeted globally.
Posters
PostersThere are different languages for filth posters
such as Japanese, Korean and Australian.
They do not have a poster in America, possibly because Americans would not understand the British humour and they may be offended by the content of the film.
Americans may not understand Scottish Accent, therefore they are not part of the targeted audience.
First ReleaseJames McAvoy seems to be famous in Japan
because Filth was released in Japan before any other country.
It was released on the 16th September 2013.
