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Transcript of Film
Film institution
By Lucy Norton
Vertical and horizontal Vertical integration
Exhibition
Film Release
Game based on film Website for
film
Can control all stages of production, distribution and exhibition for a new film release
Horizontal integration
They own institutions to produce subsidiary products
DVD, release Merchandising
Production company
Diversification
They can produce and market the DVD release and merchandising related to the film
Institution Monopolies – one company that dominates locally or nationally. Oligopolies – A small group of companies that dominates locally or nationally. Conglomerates – A collection of companies by a single institutionMultinational – a company operating in several counties
Control and domination
Larger organizations are able to control the production, distribution marketing and often even the out lets sold/exhibited in. They don’t need outside originations and can control the DVD releases. This is great for the company but not for the audience or independent films. It might cost more for the audience to watch/buy the films they produces and the films might have the same context. There is less space for independent films and hegemony ( set ideologies dominant)