Target AudienceVincent, Yousef, Matthew

Cinema Audience?There are 4 types of audience categories:Mainstream audiencesMainstream plus audiencesAficionados AudiencesFilm avids

Mainstream Audiences

They are unlikely to watch foreign or niche films, they tend be drawn to comedy or action films.

Mainstream plus audiences

They are drawn to the nature of the film rather than the familiarity, however tend to watch mostly English/American films.

Aficionados Audiences

They tend to watch specialist films with an unfamiliar cast, also tend to avoid foreign films.

Film avids

They enjoy the cinema experience, they do not simply like one genre, look for cultural morals within films

Netflix audience data

Methods of watching films and target

audienceInternet = Teenagers: Most teenagers watch films on the internet because they find it easier to watch it on a laptop or computer because you have options such as pause, stop and volume control. Teenagers would have more experience in using the computer than adults because they spend more time on it, so it is easier for them to find films online.

Method 2: DVD

Adults: DVD’s are more convenient for adults and also they tend to buy them because they can watch them over and over again.

Method 3: Cinema

Teenagers – Young adults: Teenagers are more interested in going to the cinema to watch films because they will be the age category that is most likely to want to go and see 3D effects. Another reason is because the cinema allows them to go and be social with other people.