1. Fikirborsasi.com is Turkeys leading idea crowdsourcing platform. Brands and corporations sponsor innovation and marketing challengesto the Fikirborsasi users who are more than one thousand young creativeminds that develop win-win project ideas for the brands & corporations. www.fikirborsasi.com

2. How it worksSponsors SharesFikirborsasi Users Fikirborsasi Users Play A Sponsor Reviews Sponsor Approves WorthyInnovationGenerate New deasVirtual dea TradingThe Top Ideas & Awards The ChallengeTo The ChallengesGame To Develop AndQualifying Ideas Fikirborsasi Users ThatRank The deas Develop Themwww.fikirborsasi.com 3. Example Innovation ChallengesQuestion: What new services Question: How shouldQuestion: What should bewould you like to see at Ford Finansbank better promote its the next momento giftmembership clubs? services? package?Question: Under whatQuestion: What activities Question: How can Alvericircumstances would you would you like to see at e- Klupleri differentiate itself?seek assistance over thetohum?phone?Question: Create the next Question: What are Turkeys Question: What product andKrispy Kreme doughnut.leading green products &service deals shouldcompanies?Firmanya offer? www.fikirborsasi.com 4. Example IdeasSpare parts and servicesThe availability and affordability of spare parts and service differentiatesQuestion: What are thetop automobile brands from the rest.main advantages of Fordvehicles?Each vehicle is destined to break down. If your automobile brand isthere to support with with available and affordable service and spareparts when this happens, you can rest assured. With Ford, you arealways secured of good and affordable service and spare parts.Design & Performance (New EkoBoost engines)Ford kicked off its new Ford-One Team,One Plan,One Goal strategy in2009. Its new efficient, high-performance and nature friendly 1.6 literEkoBoost engine was the stepping stone of this strategy. This engineset it apart from the competition at the performance, mileage and naturefriendliness factors.www.fikirborsasi.com 5. Sponsors Execute Top IdeasWe gathered new product ideas from Fikirborsasi helped us develop new projects that weFikirborsasi and implemented them. implemented.- Zeynep Dal, Momento CEO - Gujan Sen, Firmanya ManagerQuestion: What should be the next momento Question: What product and service deals shouldgift package? Firmanya offer?Turkeys leading gift package company Deal provider Firmanya asked Fikirborsasi users newMomento asked Fikirborsasi users for new gift deal ideas. Firmanya received close to 50 new dealpackage ideas. Momento received close to 70 ideas and started offering flowers, hosting and websitenew projects and created the new Romancedeals from the ideas received.and Dance gift packages from these ideas.www.fikirborsasi.com 6. Sponsors Reward Top Fikirborsasi Users Question: How can Gezisitesi offer you the dream vacation package? Reward: Ski Vacation. Winner: Fikirborsasi user Bakugans idea was selected by sponsor Gezisitesi. His idea was to offer a suprise vacation package that takes you from your home to a suprise destinationwww.fikirborsasi.com 7. Ali Erhat Nalbant Kutlu KazancErdem Ovacik Doan AkayCengiz Bayram Sadullah Ceran Yusuf AkgndzAkif Kayawww.fikirborsasi.com 8. nnovate withFikirborsasi.comTo reach us:e-mail: info@fikirborsasi.comtelefone: 02122740299twitter: FikirBorsasifacebook: facebook.com/FikirBorsasiwww.fikirborsasi.com