We are offering a segment comprised of users who have expressed interest in the World Cup… It's the first time Facebook has built an audience segment specifically for a TV event, but if the World Cup test performs well, the concept could be extended to the Olympics, the Super Bowl and the Oscars. Before this, we currently could target by interests like "soccer" or even "FIFA World Cup" (a segment that contains almost 45 million people). The difference with the new test segment is that it will be updated daily to include people who aren't necessarily huge soccer fans but have been caught up in the excitement of the World Cup and started to post status updates or links to stories about the tournament. The targeting segment is constructed of team fans, people engaging with content about the event such as trending topics and public content, status updates about the event and more. The "global football event" audience segment will become available in late May in advance of the tournament, which takes place in Brazil in June and July. Other targeting parameters like demographics can be applied.

We can use the above targeting across any advertising options on Facebook, be it LIKE ads driving fans to your site; affiliation awareness or Page Post Link ads driving them off site to a specific website or competition related. Whatever the option we can tailor make it for you!