Brazil Fifa World Cup

Brazil FIFA World Cup Business Opportunities



Transcript of Brazil Fifa World Cup

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FIFA World Cup Business Opportunities

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Introduction• The FIFA World Cup has

become the driver for infrastructural changes around the world.

• This event is about more than four weeks of soccer, it is also about the impact that it will have on all business sectors, pre- and post the event.

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Important• The financial benefits to

Brazil will be significant, yet difficult to quantify.

• Media coverage has and will

expose Brazil to the world with the consequential benefits of incalculable tourist spend.

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Business Opportunities

• Plenty of opportunities will arise for many sectors, which will lead to significant profits to be made.

• The upcoming years will offer amazing possibilities for all the citizens of Brazil and will allow us to leave a legacy for our future generations.

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Business OpportunitiesAccomodation

• There will be a great need for accommodation and there are two ways to get involved:– The Official Route

• Benefit: you will get access to the visiting tourists via FIFA websites.

– The Unofficial Route:• Benefit: higher rates and


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Business OpportunitiesFood & Drink

• There will be a huge demand for food & drink– Probability – 04 weeks of

World Cup:• Sausages - 3.5 million.• Beer - 3.4 million liters.

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Business OpportunitiesSecurity

• Security is a vital part of the World Cup and therefore creates a great demand.

• In the Germany World Cup there were over 25 000 media and VIP's, many of whom will want a bodyguard to assist them while they are in Brazil.

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Business OpportunitiesLogistic & Transport

• The World Cup will be under severe strain to move goods around on a daily basis.

• Careful planning for the movement of people and goods will be necessary with storage planning in order to get goods in place before the world cup starts.

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Business OpportunitiesLanguage

• In Germany they were able to provide various people who could speak up to 45 different languages.

• With that in mind, anyone who can speak other languages should be able to make themselves a good income during the world cup.

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Business OpportunitiesHuman Resources

• This world cup will provide Brazilian companies with a wonderful opportunity to create great team spirit within their businesses.

• It might also necessitate the upgrading of skills (especially in the service industry) and a general improvement in productivity standards.

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Business OpportunitiesInsurance

• Health Insurance • Travel Insurance• Personal and Public Liability• Insure new B&B's• Security of team buses• Cover for Stadiums, Event,

Fan parks, Infrastructure.

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Business OpportunitiesGeneral

• Brazilian gifts: Arts and Crafts• Entertainment: Music &

Dancing• Waiters, Chefs• Brazilian style snacks, wines• Memorabilia: toys, city items• Clothes: caps, T-shirts,

Jackets etc

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Business OpportunitiesGeneral

• Cleaning materials• Maps, booklets• Football items for locals• Décor for new B&B’s: carpets,

curtains, furniture• Promotional gifts, visual

branding, point of sale materials

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• We are aware that the answer to success lies in training.

• And we need to define clear rules and strategies to forecast possible problems and obstacles.

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Lico Reis Consultoria & Línguas

Roberto Lico Reis

[email protected]


Twitter: @licoreis