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Transcript of FieraMilano Rho/ october 23 26 20 15 Thirty Times Future · Salone Franchising Milano Thirty Times...
International Retail Expo
Salone Franchising Milano
Thirty Times Future
SPECIAL EDITION 30 YEARS
Fiera
Milano Rho/
october 23_26
2015
2 / 3
F 30: 30 years of future
Salone Franchising Milano celebrates its 30th anniversary: established in 1985, it has become the leader in the retail distribution industry supporting small business and new ideas. It hosted the biggest Italian retail chains when they were at the very beginning of their bright future. More than 2,500 companies exposed their idea of business at the Salone and more than 600,000 visitors spread their network of contacts. Salone Franchising Milano has made the history of the franchise in Italy: in 1985 the franchising system was at the early stages of its growth and it was trying to go on a global scale; nowadays the strategy
is reversing, global franchisors always strive to enhance the local values trying to differentiate their brand. The franchising network has become truly complex and sophisticated: performance measurement, logistics, marketing plan off and on-line, brand awareness strategy, technology, control and development of the KPI are fundamental for the companies to succeed. Salone Franchising Milano has a solid background: it is one of the three most important trade shows in the world within the retail industry and the first exhibition in Italy. It offers great business opportunities for both franchisors and investors.
The Salone celebrates its anniversary hosting the trade show in a new venue: Rho Fiera Milano. Salone Franchising 2015’s visibility will be further enhanced by the timing of the event - which will overlap with the Universal Exposition only a very short distance away. More than 20 million visitors will be flocking to Milan from all over the world. The Salone will also be at the same time of HOST, the most important hospitality exhibition in the world.
F30: 30 years of future. 2015 Salone Franchising Milano special edition offers new initiatives:> Big Thinking retail: it is an
area where we imagine how the retail world will work in the nearly future. What are the challenge of the retail and franchising industry?> Retail Tool: all the services, information technologies, set-ups, back-ups for the retail distribution world.> International Area: group of representatives from overseas.> Services for the visitors: Franchising School, Franchising Factory, information desks for entrepreneurs and startups, workshops, VIP lounge. Salone Franchising Milano is the perfect place to be if you wish to develop a distribution retail chain or to grow your business through franchising.
The numbers of Salone Franchising Milano 2014Do not scatter your energies. Choose to be at the main Italian exhibition of the sector.
days of work and contacts between exhibitors and visitors
main targets reached by one focused campaign
days of Franchising School, constantly overbooked
online matching system, Find Franchising, active throughout the year
conference program built to serve franchisor and franchisee
beautiful VIP Lounge available for B2B meetings
advertising campaign on sector press, national newspapers, radio, web
days of presence in the Salone of ANSA, the largest news agency in Italy
ufficial radio broadcast live from the Salone, RadioNumberOne
television channels mediapartner: Class and Cnbc
dedicated app
much appreciated Desk for free consultations at the Franchising Factory
themed paths corresponding to 11 product categories
business opportunities offered by the present exhibitors
articles and reports with dedicated specials on major economic headlines
visitors from all regions of Italy (+2% compared to 2014)
unique visitors and 500.000 page views in a year for the website
printed copies of the map Linkedin connections
Facebook likes
The big brands that made the Salone’s history
4 / 5
4 4
1
1 1
1 4
21
1
6
11200
300
13.700
100.000
15.000 1.100
3.000
4
CLOTHING
AND PERSONAL CARE
ACCESSORIES
> Coin
> Hello Kitty
> Golden Point
> Calzedonia
> Conte of Florence
> Piazza Italia
> Camomilla Italia
> Blukids
> Mirtillo
> Dr. Scholl
> Bottega Verde
> Panasonic Italia
> Primadonna
> C’Art
> Cannella
> Elena mirò
> Du pareil au meme
> Petit patapon Clayeux
> Brummel
> Yana
> Inghiraghi
> Rossella Carrara
> Liolà
> Carpisa
FOOD
> McDonald’s
> Autogrill
> Lavazza Cofee Shops
> Segafredo
> Pastarito Pizzarito
> Burger King
> Yo-Yogurt
> Mascalzone Latino
> Old Wide West
> È arrivato Paolino
> Yogurtlandia
> Sweetissimo
HOME
> Mondadori
> Genevieve Lethu
> Upim
> Unieuro
> Ixina
> Bang & Olufsen
> Boutique Casa
> Co Import
> Divani & Divani
> Kasanova
SERVICES
> Mail Boxes Etc.
> Eni
> Enel
> Tim
> A2A
> Pulsazione
> Vitaldent
> Olympia
> Meeting
> Key Point Poste Italiane
> Last Minute Tour
> Neturhouse
> Frigerio Viaggi
> Blu Vacanze
6 / 7
Easy Stand “All Inclusive” Area of 16 SQM fully set and comprehensive of registration fee and promotion package
STANDARD FITTINGS 16 SQM
> white wooden panels 3 m high
> white wooden fascia board 0,5 m high
> company name applied on the main fascia board
> aluminium beams to support electrical system
> carpeting ribes colour
> storage room m 1x1 with lockable door
> electrical system ready to use
> 1 white reception desk
> 1 stool
> 1 glass round table
> 2 chairs
> 2 shelves
> 1 waste paper basket
> 1 coat hanger
Features may vary
8 / 9
Standard areaMinimum 20 SQM
STANDARD FITTINGS 20 SQM
> white wooden panels 3 m high
> white wooden fascia board 0,5 m high
> company name applied on the main fascia board
> aluminium beams to support electrical system
> carpeting ribes colour
> storage room m 1x1 with lockable door
> electrical system ready to use
> 1 white reception desk
> 1 stool
> 1 glass round table
> 2 chairs
> 3 shelves
> 1 waste paper basket
> 1 coat hanger
Features may vary
Exhibitors 2014
12 / 13
100M MONTADITOS
101 CAFFE
ACQUA FITNESS MARIMA
AFFARISSIMO
ALAN MARTIN
AMSTERDAM CHIPS
AN SHOPFITTINGMAGAZINE
APRIREINFRANCHISING.IT
AQ ITALY
ASENDIA ITALY SPA
ASSOFRANCHISING
AUSTIN & RAWLS - NOTARIAL ADVISING FIRM
AW LAB - ATHLETES WORLD
AXON
AZ FRANCHISING
BACIONERO FRANCHISING
BAGS FREE
BALLOON EXPRESS SHOP
BATA
BBC TECHNOLOGIES SRL
BEST FRANCHISEE OF THE WORLD
BIALETTI
BIG TOWN CHUPITERIA
BIMBO STORE
BIOGELATO
BLOOKER
BRICOCENTER
CAFFITALY SYSTEM
CAMOMILLA ITALIA
CARPISA
CASA DEL CAFFE VERGNANO
CASH FOR MOTORS
CASH FOR PHONE
CASSANOVA
CELIO
CELLULOPOLI
CHIPSTORE
CHOCOSTORE
CHOUSE
CITYPOSTE
CLASS EDITORI
COMPUTER DISCOUNT
CONFIMPRESE LE IMPRESE DEL COMMERCIO MODERNO
CRC SRL
CYCLELAB ITALIA
DEL MARE 1911
DELIZIA DETERSIVO ALLA SPINA
DF FASHION
DIETNATURAL
DISIGNUM
DIVANI & DIVANI - NATUZZI ITALIA
ECOLINE WASH MOBILE
ECONOCOM
EMMEGROSS&UNIGROSS
EMPORIO 88
ENNY MONACO - GIOIELLI ITALIANI DAL 1971
EPILATE
EPSON
EQUIVALENZA
ESPRESSAMENTE ILLY
ESSEDI
EUREKAKIDS ITALIA
FALEGNAMERIA FIORE
FEDERAZIONE ITALIANA FRANCHISING - CONFESERCENTI
FEMAK STORE
FENICE SQL FRANCHISING
FESTIVAL FIORITO
FLICK&FLOCK THE COVER STORE
FLORA FOLIES
FRANCHISINGCITY.IT
FRIMM
GATTA ITALIA
GERRATANA
GIEGI GROUP
GLOBAL POSTAL EXPRESS
GOLDEN TULIP
GRANDIAGENZIE
GREEN&GO! INSALATE TAKE AWAY
GRUPPO EUROPA
GRUPPO ISAIAGRUPPO ITALTELO - CITY LIFE
GUTTADAURO NETWORK
H&S CUSTOM - HSC INTERNET OF THINGS
H.PIERRE
HELLO FIT
HIC ENOTECHE
IDEXÈ
IDO
IDOMOTICA - HOMEAUTOMATION
IL BOSCO INCANTATO
(IN)ESTASY
IN-POST
INGENICO
INVIDIAUOMO INVIDIADONNA
I-POST
I-PROFILE POWER BY OPENSOURCE MANAGEMENT
INPOST
IREF
IRIPARO
ITALIAN TURKISH ASSOCIATION
ITALIANO CAFFE ESPRESSO
JAKED
JD GROUP
JENNIFER
KASANOVA - SOC. F.LLI FONTANA
KGROUP SRL
KIPOINT
KIR SRL
KRAUN
L ECOLAIO
L ERBOLARIO
LA CLINIQUE®
LA FELTRINELLI POINT
LA FRUTTERIA
LA PIADINERIA
LA SCIMMIETTA GELATO ITALIANO DAL 1950
LATO G
LAVANDA DI VENZONE
LAVOROEFORMAZIONE.IT
LEGEA
LM FRANCHISING
LOACKER MOCCARIA ITALIA SRL
LOLLIPOPS
LOUVRE HOTELS ITALIA
MAMANOÉL
MARTINGALE RISK
MEDIA SECURITY TECHNOLOGY FOR LIFE
MEETING AGENZIA PER SINGLE
METAENERGIA POINT
MICROLOG S.R.L.
MIDAS
MILLIONAIRE
MISTER FRUIT SRL
MOBILE PEOPLEMONDADORI FRANCHISING SPA
MOREAL
MP1
MY ROOM NETWORK
NAIL PASSION
NATUR BELLE ESTETICA Y SALUD
NATURASÌ
NATURHOUSE
NAU!
NEBRI-TECH
NEWFACES.IT
ODONTOSALUTE
OLD WILD WEST
OPENIA POS
ORIGINAL MARINES
OVERKIDS
PANE PIZZA E FANTASIE
PANS & COMPANY-DEHESA SANTA MARIA
PASSEPARTOUT RETAIL
PASTA & CO
PAUSA CAFFÈ
PIADINA PIÙ
PIAZZA ITALIA - PIAZZA ITALIA KIDS
PLURISERVICE
POLPETTERIA DI SICILIA
PRIMADONNA COLLECTION
PROSHOP
PUBBLIPANEQIQ ITALIAN QUALITY
QUADRANTE S.R.L.
QUICON
RADIO NUMBER ONE
RADIOFRANCHISING
RAMRENT
RDS & COMPANY
REFAN BULGARIA LTD
RENO SRL
RIPARO EXPRESS
RISAMORE
RISTORANTI RANA
ROADHOUSE GRILL
ROBERTO GIANNELLI
ROSSO GARIBALDI
ROSSOPOMODORO
ROSSOSAPORE
S & F - STEARNS & FOSTER
S10 TELECOLOR
SAILPOST
SANITEL
SARABANDA
SCHMIDT CUCINE
SEAFOOD BAR
SEALY
SECOND LIFE KITCHEN
SENSE LAB
SMMART POST
SPEED QUEENSTOCK B2C
TEMPUR
TERAWIFI
THUN
TOP RECYCLING
TULIP INN
TUTTI FRUTTI / FROZEN YOGURT
U’PANZEROTT BY PUGLIA ITALIAN FOOD
UBIFRANCE ITALIA
UNIEURO
UNIKO
VANIGLIA PRO
VAR GROUP S.P.A.
W.O.K.
WAYEL - ELECTRIC BIKES
WIENER HAUS
WRAP IT
XPRESSO
YAMAMAY - YAMAMAY BEAUTY
YOGORINO
YOYOGURT
ZERO GLUTINE
ZUCCHETTI TCPOS SRL
The visitors at the Salone Franchising Milano 2014
Professional Competence
From the analysis of the sectors
in which the potential franchisees
show more curiosity comes
a picture of the four most
interesting sector:
32% are interested in clothing
and person articles
19% in food
19% in services
17% looks for specialized trade -
Optics, Home, Gifts, Flowers, Pet
Area of interest
26% of visitors of the Salone
Franchising Milan 2014
is composed of entrepreneurs
or business executives looking
for new opportunities, of changing,
of evolution.
Over 30% of visitors are employees
or professionals with the desire
to start their own business with
an entrepreneurial activity,
the dream of own business.
The traders are the 20% of visitors.
HANDICRAFT
MERCHANT
FREELANCER
EXECUTIVE
EMPLOYEE
ENTREPRENEUR
WORKER
STUDENT/ HOUSEWIFE/ RETIRED
OTHER
14 / 15
Italian visitors origin
WOMEN
MEN
Gender and origin
Men are about 70% of the visitors.
30% are women.
Italian visitors come for 76%
from Northern Italy and 24%
from Central and South.
Approximately 5% of visitors
come from abroad, as profiled
in the following graph.
32%
68%
VARIOUS
BUILDING
ARTICLES HOME
SERVICES FOR BUSINESSES
DISTRIBUTION
SPECIALIZED TRADE
SERVICES
FOOD
PERSON ARTICLES
CLOTHING
3%
3%3%
20%
12%
16%
10%
16%
17%
0,0% 5,0% 10,0% 5,0% 20,0% 5,0%
17%
19%
19%
10%
22%
4%
1%
3%
7%
7%
5% EMILIA ROMAGNA
2% FRIULI VENEZIA GIULIA
2% LIGURIA
50% LOMBARDIA
11% PIEMONTE
1% TRENTINO ALTO ADIGE
0% VALLE D’AOSTA
5% VENETO
1% ABRUZZO
4% LAZIO
2% MARCHE
0% MOLISE
3% TOSCANA
1% UMBRIA
0% BASILICATA
2% CALABRIA
4% CAMPANIA
3% PUGLIA
1% SARDEGNA
4% SICILIA5% 2% 2% 11% 1% 0% 5% 1% 4% 2% 0% 0%3% 1% 3% 1% 4%50% 2% 4%
The Salone that has made the history of the franchising in Italy
16 / 17
Salone Franchising Milano is a
professional retail exposition focused on
the innovation in the chain of commerce.
The trade is considered in a wide-ranging
meaning: franchising, e-commerce, retail,
consumer behaviours, networks, services
and technologies for the distribution,
business developments and marketing
advisory services. The Salone is organised
by RDS & Company, a management-
consulting firm, in partnership with Fiera
Milano.
The protagonists
The heart of the Salone are the
franchisors/retailers that expose their
business projects and offer to the visitors
more than 200 business ideas to invest
in. There are concrete opportunities for
investors who wish to run their own
business.
The targets
Four main targets to which the Salone
speaks to: youths and women who wish
to become entrepreneurs or look for
tailored job alternatives to meet their
family’s needs; those who are already
engaged in commerce or in franchising
and choose to develop and expand the
business; big or medium-sized investors
like companies, funds and managers
who decide to start their own business
or to capitalise before the retirement;
international retailers, companies that
are already engaged in the distribution
channels and are interested in investing
in Italian brands making them growing
through the master franchising method.
The tools
The Franchising Factory is a free
consultation service for exhibitors and
visitors, operative during the Salone with a
series of desks where many professionals
are available to both those who have
developed their own project and want
to become a franchisor and to those
who want to become franchisee. From
counsellors to experts of the retail chains
and business plans to the consultants
for internalization: everyone can access
to the FDesk and gets hints for the
development of his/her own project. The
FFactory is developed with the intention
of building a tool that supports those who
want to do business.
The Franchising School is an area
dedicated to those who visit the Salone
with the aim of approaching the
franchising world or of starting their own
business. The purpose of the FSchool
is the introduction into the field of
franchising/retail and the transmission
of knowledge. The workshops provide
basic information on the franchising
structure and the opportunities of self-
employments, elucidations on the way
to best approach the industry, including
an introduction to the related Italian law.
Admission is free and open to everybody.
The coverage
The Salone is supported by a
communication campaign based on
advertisements on and off-line on the
main national newspapers and sector-
based magazines (Corriere Della Sera,
Il Sole 24 Ore, Il Giornale, Radio 24,
Millionarie, AZ Franchising), on the
partnership with many major media
(ANSA, Class and Cnbc channels, Radio
Number One) and on a constant press
office activity that generates articles and
editorials dedicated to both the event
and the visibility of the exhibitors, also
promoted through the social media.
The Retail Expo at Fiera Milano Rho
16
CreditsSales Manager Maria Vittoria Alvino Luigi D’Antonio
RDS & Company Srlvia dell’Annunciata 3120121 [email protected]
tel +39 02 4814110 (extention n. 2)fax +39 02 4987809www.salonefranchisingmilano.com
istitutional partners
Salone Franchising Milano
Thirty Times Future
salonefranchisingmilano.com
SPECIAL EDITION 30 YEARS
Fiera
Milano Rho/
october 23_26
2015