Leisure Culture Lifestyle www.fidopr.co.uk

For integrated PR campaignsthat give you what you want!

G E T A L I F E

Online buzz, social media and SEO enhancement

Integrated media awareness campaigns

Reputation protection

Press office and news generation

Complete communications programmes

Launches, events and social network PR

Fido’sservices to lifestyle brands:

is a RAR (Rated and Recommended) agency and has been listedon the client satisfaction register for the past 4 years

has won CIPR awards for its campaigns and is a Fresh PR Awardwinner for best consultancy team

provides value added PR with optimum ROI

delivers integrated online and offline PR campaigns targetingboth mass niche audiences

Fidois an award winning PR agencyestablished in 2002

Launching Cherry Vimto with theProm Rescue CentreNational launch focusing on the trend for the lavish expenditure on teen proms. Parents despairover cost (Daily Mail Headline) and teens at a loss what to wear: Cherry Vimto to the rescue withpartnership with Mizz Magazine and a micro site devoted to all things Prom. Cherry Vimto seededto proms and limo-hire companies across the land.

*Won best launch in The Grocer Trade Awards

*

Eco-chic shopping with Peaches GeldofPlastic bags are so last season. This campaign put the chic into eco and saw the first ever reusable bagdesigned for a shopping centre. Fido asked Peaches Geldof to create the design to support anenvironmental cause close to her heart.

This campaign resulted in masses of coverage, sales of the bag funded the promotion and raisedmoney for Peaches’ turtles charity and attracted a 10% increase in footfall against expected lossto another shopping centre opening.

*Won Freshest use of Celebrity, Fresh PR Awards

*

For the girl who has everything andwants to keep it that wayFido teamed up with Harvey Nichols to create the world’s first Pre-nup package to launch a new familylaw firm. Timed to coincide with a landmark legal ruling, the PR generated widespread national mediacoverage including an interview on the BBC’s One Show.

This campaign was selected to appear in Marketeer Magazine’s Tap into the News Agenda feature and PRWeek’s campaign gallery. It has also directly resulted in the client landing an international landmark case.

Drop a Dress Size

Shopping is Good for youThis campaign presented a positive story for retailers to counter the downbeat mood of the creditcrunch. Fido worked with the local NHS PCT to get shoppers to sign up to a fitness programme.Manchester University compiled a factual report on how many calories can be burnt whilst shopping.This story hit the national headlines and created talkability across broadcast and social media,including a discussion on BBC Breakfast.

*Won Freshest use of Media Relations, Fresh PR Awards

*

Danni vs Cheryl in the name of fashion

Fido’s campaign for a national online fashion retailer capitalised on the Cheryl vs Dannistyle rivalry to create a campaign that delivered masses of national coverage, viral buzzand an unprecedented surge in online sales. The limited edition T-shirts also becamethe best selling items on the website during X-Factor.

Fido’s job is to get Vimto into the hands of the teen influencers. Big wins to date include an appearancein the hands of X-Factor’s Cher Lloyd papped at the peak of the programme; on air chat fromguests appearing on Alan Carr’s Chatty Man; The Wanted taking Vimto on tour and Tweeting non-stopabout it; Paddy McGuinness and Peter Kay sharing their love; it goes on...

Fido is currently creating a buzz with It’s Hot up North, an integrated media seeding campaignadvocating the virtues of Vimto served hot.

Getting Vimto seen in all the right places

Branding Manchester’s loyalty

Fido’s consumer-facing fundraising campaign for the Community Foundation resulted in thecharity adopting Forever Manchester identity across the whole organisation. The brand appealsto a new consumer audience for the charity which had until now relied upon corporatedonations. This campaign has successfully influenced a new generation of philanthropists.

We keep excellent company

All these retail, consumer and lifestyle brands are just a few that havechosen Fido to deliver outstanding long term PR programmes.

Get intouch!

Nancy CollantineBusiness Development Director

0161 274 3311nancy@trustfido.co.uk or tweet us @fido_pr

Fido Public Relations and Creative CommunicationsThe Stables Paradise Wharf Ducie Street Manchester M1 2JN

Telephone 0161 274 3311 Email fido@trustfido.co.uk Web www.fidopr.co.uk Twitter @fido_pr