Fhn ignite r&r best o_gip award

oGIP the first generation – the legendary

AIESEC FTU HANOI | 01.07.2013 – 30.06.2014

National R&R ApplicationBest oGIP

Award


July2012-June2013

July2013-June2014

0

2

4

6

8

10

12

Realization results


NPS monthly reportJuly2013 – June2014NPS total = 100


One case was reported and solved with clear comment


Penalty point…

We got ZERO of it

I. Customer Experience management



Quality Standards Check list is applied, supported by Service and International Relation function with tools and materials provided to EP such as Interview Competencies in Pre-Interview and SRB; OPS and CPS or articles to negotiate with potential IR partners


We have built clear working process and JD of EP and Buddy with at least 03 personal meetings between them


iSOS is promoted to EP via Match-to-Realize Newsletter and in EP-Buddy after Match meeting

iSOS app on mobile


Insurance offer is communicated to EP in after-match meeting between EP and buddy, in "Preparation" part and material is sent after the meeting


One open case was reported due to the misunderstanding of EP and TNM in host LC. EP manager had talked to both of them to solve the problem.

oGIP the first generation – the legendaryDetailed CV training was included in OPS and follow-up newsletter

LEAD was included in OPS


3 newsletters for Raising and 1 newsletter for Matching have been sent to EPs


II. Information Management

oGIP AFs app screenshot: all forms are set status



IR survey App is used to get details from LCs


oGIP Partnerships app is used to save all partnerships done


MC gift (OP database) of Unilever Databse utilization


Audits were all filled and submitted completely, the first one was delayed by the technical trouble but submitted in the end


OGX Experience tracker updated


National OGX meeting attended (may and june)


III. International Relations Management


EP information and matching updates are always put into the National searchtool on time as NST request for Searchtool revamp or within 48 hours after new partners updated :D


Partnership framework sample: LC Nagoya in Japan


EP profile templates

EPs are promoted in Global Exchange groups on Facebook


IV. Goals Management


Ra-Ma-Re report (achieve vs.goal) Batch 1 2014


Goal vs. Achieved monthly


7 matches analysis


V. Innovation and Initiatives

1 match IT with Germany1 match ET with Japan



EP sharings and promoted


Spring recruitment


Summer recruitment with new look

Fanpage posts are classiffied into columns with designed templates


Activeness on commission


Initiative and Innovation with

results of OC ProjectManage Brand

Brand Evaluation

Designing identity

Brand Strategy

Research and

analysis

• Market research

• Segmentation • Define target

customer

• Clarify vision • Brand Positioning• Value proposition:

Professional, Cultural, Global

• Message created: “Globalize your internship”

• Marketing communication approach: brand toolkit and standard

• Trademark creation

• Revise and Audit• Develop look and feel• Prioritize and application

• Maintain quality control

• Feedback and response tracking

• Develop in new perspective


New look of GTP

Message: “Globalize your internship”


Idea: “The Suitcase”


Column-based Fanpage promotion

EP sharing Tips



TNs promoted



Your Global Talent(bring the external Students closer to GTP)


Fanpage result

See more at: https://www.facebook.com/gip.aiesecftuhn


Chart of net likes changed in Promotion Peak

oGIP the first generation – the legendaryWarm-up post for promotion


Recruitment launched announcement


TN promoted Post Reach: 2066


Frequencies of Post Reach


Initiative and Innovation with results of OC IR

How to set partnershipHow to do market research and analyze the results

IR Overall Process


Market Research and Data Analysis

Plan for New Partnership

Raise Contacts and Deliver

CRM


Maintain Partnership and Scale up


Market Research and Data Analysis

Data Analysis


o Support in evaluating and sensing potential targeted countries

o Get insight about partnership basing on Past, Current and Future Information

o Support in process of contacting and negotiating

Why is DA relevant?

Data Analysis

Use analytical

and strategic thinking

to evaluate

Revise strategy

and implement


Strategic Plan

Utilize available

tools

Data Analysis


Tools

m

Myaiesec.n

et

DAAL

Available

Form Tracker

(AFT)Customer

GaugeoGIP the first generation – the legendary

Market Research


Tools

m

Myaiesec.n

et

Available Form Tracker (AFT)


Data Analysis


Analysis Reports


Raise67%Re

al-ize33%

Realize/raise Ratio

MT56%ET

15%

IT29%

Sub-product proportion

9%18%

64%

9%

Language Require-

ments

English (Basic) English (Good)English (Excellent) English (Native)

Jan Feb Mar

April

May

June

July Aug Sep Oct Nov Dec

Number of Matched

1 3 5 1 3 2 1 2 2 2 2 2

0.53.5

Matching TimelineNumber of Matched

TT TN Analysis report of Japan


Market Research


How to do smarter Market

Research?

Balance

Based on Student Survey and Interview

Consolidation


Supply Analysis

Based on Data Analysis

Demand Analysis


Plan for new partnership

Prepare materials and CRM

tools


Finalize Country

Partnership

Framework

Collecting Potential Contacts based on Market

Research and Data Analysis


What are Potential Contacts?

High number of TN

Realization

Realization is widely distributed to

different countries

Number of Sub-product Re align

with EP’s Background

High Overall Score in NPS



Materials and CRM Tool

Approaching Email


EP Profile


oGIP Introduction


Timeline and X pipeline


Tracking Tools



Raise Contact and Deliver CRM

Raise ContactsUsing Contact Collection, send Email attaching all necessary

materialsUsing analysis from OC DA to

define strategy (how, when, etc) to send Email


Implement CRM tool which focus on Value Based

Partnership framework

Maintain constant rate of using CRM


Deliver CRM


OC IR structure

OCP IR

IR Manager OC Data Analysis OC Virtual Marketing



•Increase number of matched Exchange Participants based on partnership among AIESEC network

IR Manager•Smart

strategies for new partnership, strategic plan for IR growth

OC Data Analysis

•Raise LC Reputation, Exchange culture of LCs and reach new potential markets

OC Virtual Marketing


Year long promotion and two recruitments were conducted in Batch 1


For full application package please visit: http://bit.ly/BestoGIPawardapp

Thank you for reading!

http://bit.ly/BestoGIPawardapp


To whom who may concern,My name is Nguyen Minh Thu and I am currently the VP of OGX team of AIESEC in NEU. I am writing this letter to show my great appreciation to Ms. Hang who is VP oGIP of LC FTU Hanoi and her team with their great support.During the time I, as VP OGX, prepared the process of selection rounds for recruitment; I received many support from LC Hanoi and LC FTU Hanoi in consulting for me the content for this recruitment. Especially, this time we conduct for the first time two rounds selection including Pre-interview and Student Review Board, so Ms. Hang helped me a lot because FTU has done this kind of selection many times before. We had personal meeting and she also shared her experience and the way her team did International Relation. The meeting was very helpful for me and my team to successfully recruit some good EPs this time.

As we are doing the same job which is delivering good experience for EPs, I really appreciate all other VPs support and the collaboration among LCs can create a strong network in which we help and learn from each other. I believe that in the future, we can do some bigger things to connect and together make greater impact on the youth in Vietnam.

Endorsement letter

Fhn ignite r&r best o_gip award

Leadership & Management

Transcript of Fhn ignite r&r best o_gip award