Fezzee Survey Data
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Transcript of Fezzee Survey Data
![Page 1: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/1.jpg)
James Deliman Ray Ridon Bhavish Parmar Andrew Osborne Briana Farnden Rebecca Rainford Natalia Huerta Raul Aguirre Kristina Navolokina
Client: Al Sisto
![Page 2: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/2.jpg)
Intro: Highlight ChallengePenetrating The US MarketFinding New International MarketsWhich Events Should Fezzee Pursue?Who Are Potential Fezzee Adopters?
![Page 3: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/3.jpg)
Approach To ResearchCreated Custom Survey with 27 RespondentsResearched Potential Venues & Events
![Page 4: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/4.jpg)
Brainstorming Potential Segments● Beer/wine tasting events● Vegas● Theme Parks● Museums● Major city apps ● Local City events
● Conventions / Trade Shows● Spring Break Destinations● Flea Market Style Events● Concerts / Music Festivals● Sporting Events● Special events (America’s
Cup, Olympics,ect.)
![Page 5: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/5.jpg)
Four Chosen Segments● Music● City Specific ● Conventions/ Trade Shows● Sporting Events
![Page 6: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/6.jpg)
Concerts & Music Festivals● # of events: 10● Average Attendance: 272,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $510,000● Penetration Rate: 10%● Vendor Commission: 0.25%
![Page 7: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/7.jpg)
City Specific Events● # of events: 10● Average Attendance: 1.86 million● Average Amount Spent Per Attendant: $50● Estimated Revenue: $930,000● Penetration Rate: 5%● Vendor Commission: 0.1%
![Page 8: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/8.jpg)
Conventions / Trade Shows● # of events: 10● Average Attendance: 100,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $187,500● Penetration Rate: 8%● Vendor Commission: 0.25%
![Page 9: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/9.jpg)
Sporting Events● # of events: 10● Average Attendance: 80,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $60,000● Penetration Rate: 8%● Vendor Commission: 0.1%
![Page 10: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/10.jpg)
Demographics of Respondents
Age Range 18-53 Average Age= 25.88 years old
27 Total Respondents (11 Males)(16 Females)
![Page 11: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/11.jpg)
What comes to mind when you hear “Mass Event?”
Music/ Festivals24
City Specific14
Sports13
Conventions4
Theme Parks2
Large Crowds10
Event Descriptions13
![Page 12: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/12.jpg)
Based on the large events you have attended, what would make the experience at such a venue
easier, more convenient, efficient, or satisfying?
![Page 13: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/13.jpg)
What destinations do you visit that you would like to have an app that offers info about current events there, promotions, etc.?
Music/ Festivals17
Sports10
City Specific6
Conventions5
Theme Parks4
National Parks3
Vacation Areas2
![Page 14: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/14.jpg)
How Participants Use Their Phones at Events
![Page 15: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/15.jpg)
Value Ratings of Fezzee Features
![Page 16: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/16.jpg)
Score from 0-10, how troublesome these items are for you when attending large events.
![Page 17: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/17.jpg)
How Many Trade Shows Do You Attend Annually?
Average = 1.41 Trade Shows Per Year
![Page 18: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/18.jpg)
How Many Music Festivals Do You Attend Annually?
Average = 3.04Festivals Per Year
![Page 19: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/19.jpg)
How Many City Specific Events Do You Attend Annually?
Average = 2.96 EventsPer Year
![Page 20: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/20.jpg)
As a first impression, what are your thoughts about this product?
![Page 21: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/21.jpg)
Key Findings● Satisfying experience at large events● Useful in particular events● The most important features
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Ideas & Recommendations● College Campuses and
Mass Transit● Constant presence in Las
Vegas.● Social Aspects and Battery
Saving● Partner with social media
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Financials: Event DataMusic Festivals
● Average total attendance: 272,000● Average individual spend: $75● Vendor Commission: 0.25%● Estimated Revenue (10 events): $510,000
Conferences/Trade Shows● Average attendance: 100,000● Average individual spend: $75/day● Vendor Commission: 0.25%● Estimated Revenue (10 events): $187,500
Sporting Events● Average attendance: 80,000● Average individual spend: $75/day● Vendor Commission: 0.1%● Estimated Revenue (10 events): $60,000
City Specific Events● Average attendance: 1.86 million● Average individual spend: $75/day● Vendor Commission: 0.1%● Estimated Revenue (10 events): $1,395,000
![Page 24: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/24.jpg)
In conclusion...● Fezzee should enter US market before it's
too late● Americans are very involved in their
smartphones and networking systems● It’s differentiated from the rest
![Page 25: Fezzee Survey Data](https://reader033.fdocuments.net/reader033/viewer/2022042821/55d70ef2bb61eb89188b46bc/html5/thumbnails/25.jpg)
The EndQuestions?