ORIGINAL BIG SHAKE: http://www.youtube.com/watch?v=Jjp8SBKjgls

THESISA crew is shooting a commercial for Big Shake. The actor then takes a sip of the drink and the whole room is filled with energy. The trailer promotes the drink by showing that through the dancing of the crew, drink-ing the milkshake will give you: life, energy and make you feel better than ever.SCRIPT00:00 Trailer starts with a man speaking with a camera recording the actor on stage.00:02 Camera pans to the right focusing on the actor and crew on the set. Short 1 second view of the director.00:04 Actor sticks straw into the carton.00:05 Music starts to play.00:09 Actor and crew on set are dancing.

Camera jolts as it pans out.00:13 Camera pans to the left to capture rest of the crew.00:14 Camera quickly zooms into a man located at the back of the set: dancing.00:16 Camera quickly pans out capturing men to the left of the set. 00:18 Close up of man in blue shirt dancing (shaking his booty whilst smacking his bum).00:19 Camera zooms into the actor on set: eyes ‘popping’ booty shaking.00:21 Scene changes to 3 versions of the product and captions detailing what is in the product. Voice over speaking out the captions.00:28 END.

ANTITHESISThe actor takes a sip of the drink and the whole crew starts dancing. The trailer

conveys a sexual innuendo that flips the meaning of the original trailer to one that targets men (and possibly women) who are looking for something that reflects more on their ‘personal’ life. This drink is shown to be something that makes the viewer feel as if they are coming out of their comfort zone by doing things that they never thought they could do. It also gives them confidence as the trailer exceeds the expectations of what the viewer is expecting.SCRIPT00:00 Trailer starts with a man speaking with a camera recording the actor on stage.00:02 Camera pans to the right focusing on the actor and crew on the set. Short 1 second view of the director.00:04 Actor sticks straw into the carton.00:05 Music starts to play.00:09 Actor and crew on set are dancing

with their groins pixelated. Camera jolts as it pans out. 00:13 Camera pans to the left to capture rest of the crew: groins all pixelated.00:14 Camera quickly zooms into a man located at the back of the set: dancing.00:16 Camera quickly pans out capturing men to the left of the set. 00:18 Close up of man in blue shirt dancing (shaking his booty whilst smacking his bum).00:19 Camera zooms into the actor on set: eyes ‘popping’ booty shaking.00:21 Scene changes to 3 versions of the product and captions detailing what is in the product. Voice over speaking out the captions: Viagra, Milk, Healthy.’00:27 Voice over says ‘It’s the big things that count’.00:32 END.

COMMERCIAL

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