#FEST: The 14th Edition
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Transcript of #FEST: The 14th Edition
PAGE 2
prime social group
THENUMBERFEST.COM
prime social group is the prevailing force in modern concert & event promotion,
providing a unique live experience for both the audience and the artists.PREVIOUS ARTistsABOVE & BEYOND
AVICII
BASSNECTAR
BIG SEAN
CALVIN HARRIS
CHASE BRYANT
DEADMAU5
EASTON CORBIN
EMPIRE OF THE SUN
FUN.
JANELLE MONAE
JASON MRAZ
KENDRICK LAMAR
KEVIN HART
KID CUDI
MATT & KIM
PHOENIX
SAM HUNT
SCHOOLBOY Q
SKRILLEX
TIESTO
TWENTY ONE PILOTS
WIZ KHALIFA
ZEDD
2.3M+ FACEBOOK REACH
22,000+ TWITTER FOLLOWERS
12,000+ INSTAGRAM FOLLOWERS
200,000+ EMAIL DATABASE
REACH
festivals
top MARKETSANN ARBOR, MI
ATHENS, OH
BARCELONA, SPAIN
BLOOMINGTON, IN
CHAMPAIGN, IL
CINCINNATI, OH
CLEVELAND, OH
COLUMBIA, MO
COLUMBUS, OH
DAYTON, OH
KALAMAZOO, MI
KENT, OH
LOUISVILLE, KY
MADISON, WI
MT. PLEASANT, MI
NOVI, MI
OXFORD, OH
PITTSBURGH, PA
ST. LOUIS, MO
TOLEDO, OH
YPSILANTI, MI
BULLEIT
CITI BANK
HOMAGE
JAGERMEISTER
KIND
LABATT BLUE
MAGIC HAT
MONSTER
PATRON
RED BULL
SPOTIFY
STATE FARM
affiliated brandsTHREE OLIVES
TILLYS
TITOS
UBER
YELP
YUENGLING
press
THE NUMBER FEST
WWW.PRIMESOCIAL.COM
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largest college-based festival in the u.s.
The number fest
THENUMBERFEST.COM
DETAILSLOCATION: ATHENS, OH
VENUE: THE VENUE OF ATHENS
TIME: APRIL 16, 2016
CAPACITY: 25,000
overview • #FEST IS KNOWN AS THE NATION’S PREMIER COLLEGE FESTIVAL. GOING ON
ITS 14TH YEAR, THIS WELL-ESTABLISHED BRAND CONTINUES TO PROVIDE A
DIVERSE LINE UP OF HIP HOP & EDM DURING THE SINGLE PACKED FESTIVAL DAY
• FOR THE 20,000+ IN ATTENDANCE, #FEST IS A YEAR-ROUND BRAND AS
ATTENDEES FEEL VESTED WITH A SENSE OF OWNERSHIP TO THE FESTIVAL.
past artistsKENDRICK LAMAR - GRIZ - SCHOOLBOY Q - DIPLO - G-EAZY - STEVE AOKI - KREWELLA - MGK
TIMEFLIES - WIZ KHALIFA - CARNAGE - 12TH PLANET - MIKE POSNER - 3LAU - CHAINSMOKERS
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12-YEARHISTORY
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The VENUE OF ATHENS
THENUMBERFEST.COM
ONLY 3 MILES FROM
OHIO UNIVERSITY
180 ACRES OF GREEN
MEADOWS & FORESTRY
POTENTIAL FOR CAMPING
& MULTIPLE DAY EVENT
NON-EXCLUSIVE
SPONSORSHIP VENUE
VENUE CAPACITY: 25,000
OVER 100,000 TOTAL ATTENDEES
12-YEAR HISTORY OF #FEST
CAPACITY FOR OVER
2,500 CARS ON SITE
THE NUMBER FEST
WWW.PRIMESOCIAL.COM
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#Fest alumni
THENUMBERFEST.COM
borgeous
carnagediplo
3lau
steve aoki
chainsmokers
juicy-J
wiz khalifa
12TH PLANET
griz
g-eazy
timeflies
mike studd
riff raff
schoolboy q
hoodie allen
kendrick lamar
chip tha ripper
krewella
curren$y
ilovemakonnen
machine gun kelly
THE NUMBER FEST
WWW.PRIMESOCIAL.COM
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attractive target
THENUMBERFEST.COM
TODAY’S HOTTEST
HIP HOP & EDM ACTS
CAPTIVE
MILLENNIAL
AUDIENCE
SUBSTANTIAL
MERCHANDISING
OPPORTUNITIES
EXCLUSIVE
VIP AREAS
KEY SOCIAL MEDIA
INFLUENCERS
IN ATTENDANCE
UNIQUE FOOD
TRUCK COURT
& VENDORS
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Demographic
THENUMBERFEST.COM
A HIGHLY COVETED GROUP FROM AGES 18-24, RANGING FROM THE TOP MIDWEST PARTY SCHOOLS
popular MIDWEST SCHOOLSOHIO
COLUMBUS STATEPENN STATE
DAYTON
KENT STATE
ANN ARBOR
THE OHIO STATE
I N D I A N AC I N C I N N A T I BOWLING GREEN
& MANY MORE!
MARSHALL
WEST VIRGINIA
MARIETTA
KENTUCKY
THE NUMBER FEST
WWW.PRIMESOCIAL.COM
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demographic
THENUMBERFEST.COM
WHO ARE WE TARGETING?
BROAD & EXTENSIVE
The Numberfest demographic
consists of a very broad spectrum.
The festival 18+ and ranges from
music lovers all throughout the
midwest.
MILLENNIALS (BORN 1980-1995)
Being held just a few minutes
outside of Ohio University’s campus
in Athens, OH, the majority of our
audience will consist of the collegiate
aged attendees.
These individuals are very social
media savvy and consistent with
sharing content via the web.
WHY IS THIS DEMOGRAPHIC SO ATTRACTIVE?
GEOGRAPHY
Hip hop and electronic music is the
most listened to category of music
in this region. #Fest is an exclusive
college festival in this part of the
Midwest. The consumer base looks
forward to this event every spring.
SPONSORS
A 20-30 year olds make important
life/purchasing decisions that often
lead to life long brand loyalty.
Bank, car, insurance, consumer
products, etc.
ANUNDERSERVED MARKET
Number Fest’s location in Southeast
Ohio provides the event with access
to a very underserved marketplace
that includes West Virginia, Kentucky
& the surrounding areas in Ohio.
THE NUMBER FEST
WWW.PRIMESOCIAL.COM
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The number fest
THENUMBERFEST.COM
questions?ASK US ANYTIME.
TARA SCIESZINSKIPRIME SOCIAL GROUP