Fergal Downey Touchpoint

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In-Store Digital Media: Reinventing the Retail Space

Let’s get phygital

Digital transformation of retail is moving at an incredible space

Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores

Intense competition to serve, engage and retain customers

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How it works

The Media Player The Network The Management Tool

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Engaging EI in the UK Market

Defined Position

The Importance of Partners

Cultivate the Ecosystem

Go To Market Strategy

Entering the UK Market

Partners & Influencers

Digital Media Agencies

Retail Consultants

Shop Fitters

Brands

Systems Installers

Hardware Providers

Architects & Designers

PARTNERS & INFLUENCERS

Be active in the market

They are not streets ahead!

Validate the proposition early

Create momentum

Lessons Learned

Not enough time spent in market

Not defining commercials early on with partner

Chasing all opportunities

Choosing the wrong events to showcase

Mistakes

Spending time with partners selling

Building the ecosystem

Attending the right events (cheaply)

Building a strong social media presence

Do More Of…….

Working on non-core projects

Worrying about ‘size’

Cold calling

Do Less Of…….

In-market support structure

Networking events

Leverage connections

Internationalisation Grants

Retailer Ready Program

Enterprise Ireland Support

Focus

Impetus

Confidence

Ecosystem

Impact of Retailer Ready Program