Feel so close
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Transcript of Feel so close
How to feel closeto our cust�ers?
YA LOS ENCONTRÉ¿Hacia dónde vamos?
react
Listenengage&
Watch
Product or Service?
externalcustomer
internalcustomer
What do we are promising?
Fulfills the promise
ManageManage
customerservice
ADVERTISING
products
GotEngaged!
what is happening??
You can deliver
better customer serviceturn custormers into
powerful brand advocatesand super boost your
brand awarenessto existing and new audiences
HOW ARE we WORKING?
WE ARE BreakingTHE RELATIONSHIPBETWEEN OUR
CUSTOMERS
How to build it?
Customer engagementacts
CUSTOMER
STAFFphysicalsupport
Tools &Atmospherearound theservice
Customer Service &Relation betweencustomers
Verbal acts
Physical-indispensable acts
Intellectual acts
Waiting between sequences
Inseparability
Relations
during theprocess
IntangibilityHow can we
make a difference?
Heterogeneity
satisfactionCustomer’s
Inseparability
How can we
make a difference? Value ChainPrimary Activities:
Support Activities:
Operations MKT ServiceInboundlogistics
Procurement, HR Management, Technology, Infrastructure
OutboundLogistics
Your audience is already there
willingand
waitingWhere are you?
Gracias