Feedforward Workshop with the University of Illinois
description
Transcript of Feedforward Workshop with the University of Illinois
December 11, 2012
University of illinois at Urbana-champaign
Feedforward Workshop amber Howard, PH.d.
Director of Research and Education
New Kind
Lecturer
North Carolina State University
College of Design, Graphic and Industrial Design
amberhoward.net
@amberkhoward
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The Hope
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make the world better
life
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The predicament
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Make the world better
lifechange
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designing for the trainer
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designing for the elephant
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The goal
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discussion
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List 3 ways your examples:
1. speak to “the trainer”
2. speak to “the elephant”
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Homework
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Preparation for the workshop:
1. Create a persona of the target audience for behavior change.
2. Create a journey map of their daily activities, highlighting all target behaviors.
STAKEHOLDERSebastian Ray
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Homework: Persona
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NeedsGoalsbehaviorsPrized possessionsLifestyle
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Homework: Journey map
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wak
e up
1. hear alarm clock2. walk to bathroom3. take shower4. eat toast5. walk to coffee shop
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
acti
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2
acti
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acti
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atmospheres of impact
what change do you want to make? find the gap in each atmosphere.
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things
behaviors
beliefs
culture
how can we change the things people interact with?
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atmospheres of impact
what change do you want to make? find the gap in each atmosphere.
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things
behaviors
beliefs
culture
how can we change the way people do things?
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atmospheres of impact
what change do you want to make? find the gap in each atmosphere.
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things
behaviors
beliefs
culture
how can we change the way people see the world?
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atmospheres of impact
what change do you want to make? find the gap in each atmosphere.
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things
behaviors
beliefs
culture
how can we change what people believe is possible?
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atmospheres of impact
what change do you want to make? find the gap in each atmosphere.
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things
behaviors
beliefs
culture
thingsWhat things does your persona interact with related to the issue?
behaviorshow does your persona do things related to the issue?
beliefsWhat does your persona believe is true about the issue?
cultureWhat are your persona’s secondary associations with the issue?
associations current cues feedforward
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designing for the elephant (emotive learning)
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Journey map: overlay feedforward encounters
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wak
e up
1. hear alarm clock2. walk to bathroom3. take shower4. eat toast5. walk to coffee shop
feedforward
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
1. 2. 3. 4.
acti
vity
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acti
vity
3
acti
vity
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acti
vity
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acti
vity
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acti
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write a proposal
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How would you use feedforward to help your persona change the target behavior?
(in 500 words, about one page)
(in the next 1.5 hours)
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write a proposal
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How would you use feedforward to help your persona change the target behavior?
What is the targeted behavior (the issue)?
Who is the target user?
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write a proposal
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How would you use feedforward to help your persona change the target behavior?
Tell a brief story about your persona encountering the feedforward design.
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write a proposal
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How would you use feedforward to help your persona change the target behavior?
explain what your design teaches the persona on an emotive level.
[email protected]@amberkhoward
thank You.