RBA FEBRUARY 2011 REPORT

SCHOOLS REPRESENTEDARIZONA• Arizona• ASUCALIFORNIA• Cal• CSU, Bernardino• CSU, Chico• San Diego State University• SF State• USC• UC Davis• UCSC• UCLACOLORADO• Colorado State – Ft. Collins• CU BoulderIDAHOBoise StateNEW MEXICO• New Mexico State• University of New MexicoOKLAHOMA• Oklahoma StateOHIO• Ohio StateOREGON• U of OregonNORTH DAKOTA• University of North DakotaTEXAS• Texas Tech

TYPE OF EVENTS•Student Union: Central location for college student•House Parties • Party Bus •Libraries•Fraternity and Sorority Houses•Student Recreation Centers•Safe Rides•Ski Trips•X-Games•Pool Parties•Beer Pong Tournaments•Apartment Complexes•Greek Rush events on campus•Dance Parties

BENEFITS•Average event has over 100 attendees•Reaching a wide demographic of the student body•People are becoming “believers” and are spreading the word about Rebootizer•Recreation Centers: Promote to health conscious and nightlife•Safe Rides: offers a safe ride home to students after partying. •Libraries: Lots of foot traffic and a chance to educate on benefits while consumers are sober

“Taking Rebootizer after drinking alcohol is a good practice, just like having a designated driver. I knew there were going to be a lot of people attending this event, both Greek and non-Greek” -UCSC

“If this stuff works then you just became my new best friend” -Random girl at a party

More Benefits• Ski Trips: Wide variety of people, one of the few sports that people frequently

drink during.• Rush: “Fraternities/Sororities target freshmen. Freshmen will learn of the

benefits of Rebootizer at a young age and will grow with the brand as Rebootizer evolves on campus” – SDSU

• SDSU vs.. BYU Basketball Game: Huge rivalry game with over 3,000 people camping out for 3 days to get tickets.

• Derby Days: Rebootizer was introduced at the opening night of Derby Days and people were excited to try it as the week continued and drinking enhanced! - Oregon State

POSITIVE FEEDBACK•Effective Packaging: Good for sampling and convenient for traveling•Professional looking product•Perfect for college students!•Beneficial even for non-drinkers•Love the sunglasses!•Exactly what students need after going out•“Great idea dude, sick idea!”•Like “popping” the pouch•Loved the idea and that Rebootizer is all natural!•“It actually works!”•People want more and claim to buy Rebootizer, if it were sold in nearby locations at a fair price•Love the Pop and Shake•“Felt more energized in the morning and did not feel as worthless.” – University of Oregon

NEGATIVE FEEDBACK•Does not work•Pouches were wet, due to exploding before delivery•People squeeze too hard and water sprayed on them•Not being FDA approved makes some people skeptical•Pops by itself in a bag sometime•Online selling price is too high•Hard to remember to drink a Rebootizer after already being drunk•Some were skeptical because they heard that detoxifiers can be harmful to the body•Disappointed no where nearby to purchase Rebootizer•Popping the pouch too hard, resulting in it spraying on people•“Cost seemed to deter this market from buying it when we can get it for free.” – Cal•“Some still felt like their stomach was unsettled in the morning.” - University of Oregon

SUGGESTIONS• Make in larger portions• Sell in nearby Stores!• College student discount• Different flavors• Add sugar for better taste, many people at Colorado State think it needs to

taste good in addition to working• “Better Shwag” (Frisbees, lanyards, gym bags)• More fashionable hats (flex fit, New Era)• Special price for college students to buy in bulk (like for

Fraternities/Sororities who don’t have a brand ambassador in their chapter)• People wanted stronger pouches because they broke while dancing

More Suggestions• “Rebootizer branded cups and ping pong balls would be great for hosting beer

pong tournament events!” – Cal• Some people would prefer to drink out of a cup than the package• Bottle form as opposed to pouch• “To put the water in a bottle, with the powder seperated in the cap. Once the

covering is peeled off, the water and powder mix in the bottle.” - UCLA

IMPRESSIONS•GREAT IDEA!•About time for a Hangover product to enter the market•People were excited to have a “Great Morning!”•Students will “stock up” on Rebootizer to cure their hangovers before midterms•Easy to take with you•Worries about popping in purse, pocket, etc•Impressed with the packaging, specifically how the water and powder are separated

IMPRESSIONS• Loved the Concept of an anti-hangover supplement that you can take after a

night of drinking and Some were intrigued by the idea of using it for general detox.

• Some people did not like the packaging at USC.• Everyone is used to energy and alcohol promotional events, but most have

not heard of a Detox promotional event and were intrigued by Rebootizer• Cautious at first, because they have not heard of Rebootizer, after thorough

explanation people would try it out.• “What the hell is this!?” “I’m intrigued, how do I drink it?” “What’s with the

packaging?

TASTE

• Most reported back that they do like the taste!• Out of over 60 reports, only 5 reported back that people DID NOT like the

taste!• Tastes like tea• Some were neutral to the taste• Some did not like the taste, but would still buy Rebootizer.• People agree that, “it doesn’t matter how it tastes, as long as it cures a

hangover!”• Rebootizer tastes better after being in the fridge• Most people said that for the benefits it provides, it is delicious! – Chico State

WOULD THEY BUY REBOOTIZER?

• 50/50• Yes: Because it works!• No: Because it is “overpriced”• Most said, would be better if it were cheaper ($3-$5)• Once it is being sold in well known locations• “YES, IF it works and is not expensive”• “If it works it will be something they buy every time they go to the store” – Colorado State• “Boulder is known for being outdoors and active, so they take pride in their health” – CSU, Boulder• “Not at the current price” - Cal

WOULD THEY BUY IT?• “Definitely for people who have work the day after a big night of drinking and

partying”• “They would consider buying if it were less than $2.” – University of Oregon• They would consider buying it after a planned night of drinking, but they said

the price needs to be reasonable.” - UCLA

Where Should Rebootizer be sold at?

• 7-11• Mom and Pop Liquor Stores• Grocery Stores (right near checkout)• Vitamin Shops/ GNC / BodyBuilding.com• In bulk at CostCo• Pharmacies• Gas Stations• Wal – Mart is huge amongst college students!• Campus Convenience Stores: readily available for hungover students going to

class and near dorms• Ski Lodge Bar / Ski Rental Store

COMPETITION• Morning Bloody Mary / Beer• Emergen-C / Airborne as a source for Vitamin C / Chaser• Lots of Water and Greasy Food!• A company by the name of Tree City in Idaho sells a Detox/Cleansing product and the location of the store is near campus• A couple people have used a drink called Nuvio in San Francisco• A product called Hoist• Orange Juice

STORIES•Getting recognized as the Hangover Dr. and asking for more

“A friend of mine had drank about half a fifth of E&J brandy and took a Rebootizer before he passed out. When he woke up, he felt awesome and went to the gym. He told me that he’s never been able to go to the gym the day after drinking. “ - UCSC

“I met a large group of adults and they were having so much fun, and I could tell they were about to have a good time partying and spending tome together in the lodge. They were all wearing crazy purple wigs, and ordering drinks from a cocktail waitress. When I approached them they were very excited to try the samples, and I went around to the different clusters in the group showing them how to drink them and informing them about the product. They were all very nice and excited about it, and the man that was interested in buying some in the future was in this group.” – CU, Boulder Ski Trip

“Getting about 15 texts from different people saying this is the best invention ever!” -SF State

Stories“ This weekend I teamed up with Greek Life and Ram Ride to help out by picking up kids at parties

throughout Fort Collins. Every call I got was another party where I could pass out Rebootizer, as well as an opportunity to talk about the product to kids I drove home. Me and my brothers took over 12-person vans armed with displays of Rebootizer.” – Colordado State

“The most interesting experience I had with Rebootizer at this event was an individual who tried a Rebootizer and then proceeded to vomit all over the side of the 12-person van I was driving. (Not due to the product, this kid was messed up). Other than that people seemed very open to try it, and were definitely interested if it worked. “ – Colorado State

“Awesome! The party turned from a Superbowl partyTo a Rebootizer party!” -SF State

A friend of mine from the frat texted me and said, “I can actually walk this morning after taking 11 shots, unlike other days where I don’t take a detox…hook it up!” - UCLA

Someone said out loud, “Oh Rebootizer, How much I needed you tonight” – this is good If people are saying that. - UCLA

STORIES• “One girl claims she suffers from extremely crippling hangovers when she goes out

and drinks. After taking rebootizer the night after finishing drinking, and taking another when she woke up in the morning, she felt much better and far less hungover than she normally does.” – Cal

• “After promoting on campus for the Pike Fraternity’s rush, promoted Rebootizer at the fraternity’s Dr.’s and Nurses Party to increase brand loyalty. It was a Dr.’s and Nurses party so I introduced myself as Dr. Hangover as I passed out samples.” -SDSU

• “One person said he had seen it in Europe and which is why he came over to the booth to check it out and see where he could buy some because he said he didn’t know he could buy it in the states.” –University of North Dakota

• A student that was blacked out was given a Rebootizer and woke up in the morning with no hangover – Ohio State

• “One of my friends gets super bad hangovers that she vomits all the next day, but she tried a Rebootizer and has only experienced a little nausea and a headache.” – Ohio State

• The younger pledge class didn’t believe Rebootizer would work for them. I let them try it and they want more every time they come over!” -Chico State