Monthly Report February 2010
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Transcript of Monthly Report February 2010
![Page 1: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/1.jpg)
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Aim of Analysis
The basic idea of this exercise is to identify time slots where advertising can be effective for both terrestrial and satellite channels
Comparison of ratings among different channels
Identifying the change in viewership habits
![Page 3: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/3.jpg)
Methodology
Target Group consist of:
All MF Total and C&S Viewers KHI, LHR, FSBD, ISB/RWL, GRW, MTN, HDB, SKR Combined (Pak Urban)
Ratings for all the channels have been measured during 30 Minutes time-band Data has been compiled for the month of February 2010
![Page 4: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/4.jpg)
Total Viewership
Target Audience : Total HH
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
![Page 5: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/5.jpg)
Terrestrial vs. Satellite
Target Audience : Total HH
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
C&S Terrestrial
![Page 6: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/6.jpg)
Gender-wise Viewership – All Age Groups
Target Audience : Total Males & Females Individuals
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
Male Female
![Page 7: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/7.jpg)
Channels Ratings - Terrestrial Entertainment
Target Audience : Total Non C&S Individuals
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
00:00
01:00
02:00
03:00
04:00
05:00
06:00
07:00
08:00
09:00
10:0011:00
12:00
13:00
14:00
15:00
16:0017:00
18:00
19:00
20:00
21:00
22:0023:00
Atv* PTVhome* PTVnews*
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Channels Ratings - C&S Entertainment
Target Audience : Total C&S Individuals
0.00.20.40.60.81.01.21.41.61.82.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
PTVhome* ARY DIGITAL* GEO Ent* Hum* TV one* Atv*
![Page 9: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/9.jpg)
News Channels Ratings – (Total Individual)
Target Audience : Total Individuals
0.0
0.5
1.0
1.5
2.0
2.5
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
GEO News* ExpNews* ARY NEWS* Dunya TV* Aaj TV*
PTVnews* News1* Samaa* WaqtNews*
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News Channels Ratings – (C&S Individual)
Target Audience : Total C&S Individuals
0.0
0.5
1.0
1.5
2.0
2.5
3.0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
GEO News* ExpNews* ARY NEWS* Dunya TV* Aaj TV*
PTVnews* News1* Samaa* WaqtNews*
![Page 11: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/11.jpg)
Children Channels Ratings
Target Audience : Total C&S Individuals
0.00.10.20.30.40.50.60.70.80.91.0
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
CartoonNet* Babytv* Nicklodeon*Pogo* WikKidPlus*
![Page 12: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/12.jpg)
Sports Channels Ratings
Target Audience : Total C&S Individuals
0.00.10.20.30.40.50.60.70.80.9
00:0
001
:00
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
GEOsuper* Tensports* ESPN* StarCric* StarSports*
![Page 13: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/13.jpg)
Other Channels Ratings
Target Audience : Total C&S Individuals
0.0
0.1
0.2
0.3
0.4
0.5
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
HBO* Filmazia* SilverScren* Masala*ARY ZAUQ* ARY Qtv* STVstarlite* Filmax*
![Page 14: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/14.jpg)
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Genre Wise Viewership Share – (Total Individuals)
Target Audience : Total Individuals
Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%
41%
16%
13%
6%
3%
3%2%
2%2%
2%
11% Entertainment
Inhouse Cable
News
Children
Sports
Music
Eng Movies
Urdu Movies
Religious
Edu/Info
Others
![Page 16: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/16.jpg)
Genre Wise Viewership Share – (C&S Individuals)
Target Audience : C&S Individuals
37%
17%14%
6%
3%
3%
3%3%
2%2%
12% Entertainment
Inhouse Cable
News
Children
Sports
Music
Eng Movies
Urdu Movies
Religious
Edu/Info
Others
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
![Page 17: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/17.jpg)
Entertainment – Individual Channel Share – (Total Individuals)
Over all market share of Entertainment Group was 41% out of the total TV usage.
Target Audience : Total Individuals
33.3
13.2
9.9
9.3
6.9
6.9
5.2
4.52.8
2.25.8
StarPlus*
Sony*
PTVhome*
Atv*
Colors*
GEO Ent*
StarOne*
ARY DIGITAL*
ZeeTV*
Hum*
Others
Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%
![Page 18: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/18.jpg)
Entertainment – Individual Channel Share – (C&S Individuals)
Over all market share of Entertainment Group was 37% out of the total TV usage.
Target Audience : C&S Individuals
40.3
16.1
8.4
8.4
6.3
5.5
3.42.7
2.22.0 4.7 StarPlus*
Sony*
Colors*
GEO Ent*
StarOne*
ARY DIGITAL*
ZeeTV*
Hum*
PTVhome*
TV one*
Others
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
![Page 19: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/19.jpg)
News – Individual Channel Share - (Total Individuals)
Over all market share of News Group was 13% out of the total TV usage.
Target Audience : Total Individuals
Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%
35.0
13.39.9
9.3
7.2
6.0
3.4
2.82.41.1
9.6GEO News*
ExpNews*
Dunya TV*
ARY NEWS*
Aaj TV*
Samaa*
News1*
PTVnews*
WaqtNews*
Din News*
Others
![Page 20: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/20.jpg)
News – Individual Channel Share - (C&S Individuals)
Over all market share of News Group was 14% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
35.4
13.510.1
9.5
7.3
6.1
3.52.4
1.51.19.6 GEO News*
ExpNews*
Dunya TV*
ARY NEWS*
Aaj TV*
Samaa*
News1*
WaqtNews*
PTVnews*
Din News*
Others
![Page 21: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/21.jpg)
Children – Individual Channel Share
Over all market share of News Group was 6% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
45.6
40.1
7.14.5 2.7
Pogo*
CartoonNet*
Babytv*
Nicklodeon*
WikKidPlus*
![Page 22: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/22.jpg)
Sports – Individual Channel Share
Over all market share of Sports Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
52.947.1 Tensports*
GEOsuper*
![Page 23: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/23.jpg)
Music – Individual Channel Share
Over all market share of Music Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
30.6
23.97.3
6.9
5.9
5.3
5.3
4.02.7 2.4 2.3 GKaBoom*
9XM*
Play*
OYE*
Aag*
MusicPlus 2*
Vindian*
MTV Pak*
ARY MUSIK*
MTV India*
Oxygene*
![Page 24: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/24.jpg)
English Movies – Individual Channel Share
Over all market share of English movies Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
31.5
30.4
15.9
11.6
10.7
HBO*
StarMovies*
Axn*
Filmax*
STVstarlite*
![Page 25: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/25.jpg)
Urdu /Indian Movies – Individual Channel Share
Over all market share of Urdu movie Group was 3% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
47.3
18.6
14.0
9.23.41.3
StarGold*
Zcinema*
Filmazia*
SilverScren*
Zclassic*
Zaction*
![Page 26: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/26.jpg)
Religious – Individual Channel Share
Over all market share of Religious Group was 2% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
37.0
36.1
20.4
4.6 1.10.50.3Madni*ARY Qtv*Labaik*HaqTV*KCS Is lamic*Dharti NT*Peace TV*
![Page 27: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/27.jpg)
Educational/Informational - Individual Channel Share
Over all market share of Educational/Informational Group was 2% out of the total TV usage.
Target Audience : C&S Individuals
Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%
61.217.3
15.8
2.9 1.91.6
Nat Geo*
Discovery*
AnimalPlant*
MaxCinemax*
ValueTV*
Hal lmark*
![Page 28: Monthly Report February 2010](https://reader033.fdocuments.net/reader033/viewer/2022051012/5444fa8aafaf9fdf2b8b460b/html5/thumbnails/28.jpg)
THANK YOU!