Feasibility Study Outline

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A sample outline for a feasibility study

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I. Executive Summarya. Statements about the businessb. About the feasibility studyc. Project backgroundi. Project proponentsii. Proposed business nameiii. Type of business organizationiv. locationII. Introductiona. Objectivesb. Start-up schedule (time-frame)III. Marketing Feasibilitya. Market descriptionb. Demandc. Supplyd. Competition (direct and indirect)e. Proposed marketing programi. Marketing strategyii. SWOT Analysisiii. Competitive Advantageiv. Projected salesIV. Production/Technical Feasibilitya. Product descriptionb. Manufacturing processc. Plant size & production scheduled. Machine & equipmente. Plant/business locationf. Building and facilitiesg. Plant layouth. Roadmapi. Raw materialsj. Utilitiesk. Waste disposall. Production costV. Organizational Feasibilitya. Assumptionsb. Form of organizationc. Organizational structured. Function & responsibilitye. General qualifications & requirementsf. General policiesVI. Financial Feasibilitya. Assumptionsb. Projected financial statements, at least 5 yearsc. Financial ratiosVII. Socio-economic impactVIII. ConclusionIX. Appendices