Max Growthpage 14The versatility of the Peterbilt Model 587 makes it a perfect fit for the evolving needs of CEO Max Fuller and U.S. Xpress Enterprises.

firstC L A S S

Editorial director: Katy Troester • Editor: Bill Laste • Art director: Dale Aspinall • Client services manager: Cyndy Seitz • Publisher: Pete Sobic First Class is published by Northbrook Custom Media, a division of Randall-Reilly Publishing Company, LLC, on behalf of Peterbilt Motors Company and its dealers. Editorial office: 21420 W. Greenfield Ave., New Berlin, WI 53146. Phone (262) 650-9260. Printed in the U.S., copyright 2009. Postmaster: Send form 3579 to 21420 W. Greenfield Ave., New Berlin, WI 53146. One-year subscription in the U.S. $12.00; $15.00 in Canada; $25.00 all other countries payable in U.S. funds.

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Special Delivery 6

Growing Better 8

Economic Stimulus 12

Max Growth 14

Model 386 LNG SmartWay Certified 16

Dealer Awards 18

Peterbilt Hosts ANGA 20

Vocational Trucks Earn Recognition 21

Peterbilt News 22

Volume 31 Number 2FALL 2011

Cutting Through the Headwinds

The great American author and humorist Mark Twain, upon hearing the news of his own death, remarked, “The rumors of my demise have been greatly exaggerated.”

At Peterbilt, we believe any such characterizations of the trucking industry to be overstated as well. In fact, it’s clear that many trucking companies have found a way to prosper and achieve unprecedent-ed growth no matter what economic headwinds they may be facing.

Consider the growth of U.S. Xpress, which continues integrating the versa-tile Peterbilt Model 587 into its fleet. Now the second-largest truckload car-rier in North America, U.S. Xpress and its CEO, Max Fuller, says no slowing of company growth is in sight, thanks in part to the reliability and performance of their fleet (page 14).

Similarly, Columbia Distributing aspires to be the No. 1 beverage dis-tributor in North America — and is on the doorstep of achieving that goal. Fleet equipment man-ager Joe Braun credits the reliability of Peterbilt equipment as a key component in making that goal a reality (page 6).

And bulk food-grade carrier Indian River Transport services are in such demand that they recently ordered 50 new trucks (all Peterbilt Model 386s) to add to their fleet this year.

“Here we are in a challenging economy, yet we’re able to grow our fleet by 10 percent,” says Indian River COO Rick Johnston. “I’ll tell you one major reason why. It’s because Peterbilt has helped make it possible for us to keep our maintenance costs under control.”

In any economic cycle, your customers demand reli-able performance. Peterbilt can help you meet their expectations — and help your business cut through the strongest of headwinds.

Bill JacksonGeneral Manager

C O M M E N T S

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Dependable performance is why the Indian River Transport fleet in Winter Haven, Fla., will grow by 50 Peterbilt Model 386s

page 12

With beverage delivery comes a message at Columbia Distributing

Customers in the beverage industry have one primary require-ment of their shippers and suppliers.

They get their product when they need it.“That’s really all that matters to them,” says Joe Braun, the

fleet equipment manager for Columbia Distributing, the grow-ing Portland, Ore.-based beer, soda and wine carrier that is nearly the largest of its kind in the United States. “If we can’t get it there, the customer doesn’t care what the reason is. They’ll go find someone who can.”

At Columbia, the recent rapid growth of the company came about partly through merger and acquisition, and partly through recognition of its high performance standards. As a result, fleet requirements and logistics were a moving target for the company as it kept pace with ever-growing and evolving demands that doubled their typical load size.

Braun soon realized dual-axle tractors would be required to do what single-axle tractors had long done. But some of the mixed-make fleet Columbia inherited in its acquisitions struggled to meet the company’s performance standards. So did some of the new trucks the company ordered.

Meanwhile, Braun rented some Peterbilt Model 337s and Model 340 tractors to cover their short-term needs. The Peterbilt rentals performed well, Braun reports, in stark contrast to the performance of some of the other equipment the company had running.

Braun soon made an equipment decision that would en-sure customers would continue to get their product when they needed it.

But the motivation for the decision was two-fold. Besides ensuring reliable, on-time performance, Braun says buying

Peterbilts — exclusively, from 2007 forward — was designed to send a message as well.

Diverse fleetColumbia’s busy fleet tallies 6 million miles a year, servicing

19,000 customers and making 13,500 stops a week. The broad geography that Columbia services — more than 100,000 square miles, including most of Oregon and Washington — requires trucks beyond those usually serving the beverage industry.

The majority of the Peterbilt trucks in the fleet are Model 382s in dual-axle configurations. Braun is particularly fond of the Model 382 for the 380-horsepower capacity it delivers — a neces-

sity due to the mountainous nature of the Pacific Northwest — in a regional haul-type tractor. These trucks, which Braun calls Columbia’s “vehicle of choice,” typically haul trailers up to 48 feet and primarily service retail accounts in the Columbia network.

Taking product to the customer whose delivery area is somewhat more confined is the job of the medium-duty component of the Columbia fleet. Single-axle Model 337 tractors with trailers up to 36 feet carry the bulk of this load, as well as some Model 337 straight

“We want to be No. 1 in America. Running premium trucks helps us make that statement...”— Joe Braun, Fleet Equipment Manager

Horsepower capacity of up to 380 gives the Model 382 added power and versatility when hauling loads through the mountains of the Pacific Northwest.

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Special Delivery

side-loader and box trucks. Many of the medium-duty trucks are powered by PACCAR’s lightweight, innovative PX-6 engine.

“We’ve found the PACCAR engine to be very durable and reliable,” says Braun.

In order to support the 18 satellite warehouses in the Columbia delivery network, the company relies on a heavy-duty fleet that in-cludes Peterbilt Model 386s, speced with a tag axle to carry up to 105,000-lb. loads for which the distributor is specially permitted.

The truck ownership cycle runs long in the beverage industry — up to 10 years for Columbia, according to Braun. Even though Braun only recently started buying Peterbilts, they make up nearly half of the 500 trucks in the Columbia fleet, and send a message about the growing company — but not necessarily to its customers.

Sending a message “What matters to our customers is that their delivery is there,

when it should be, and Peterbilt trucks have proven that they’re able to get that done for us,” says Braun.

“But where I really think we send a message with this Peter-

bilt equipment is on the highway. Image is everything for us, and Peterbilts play a part in that. We go the extra step with these trucks, with chrome wheels and chrome bumpers, for example. The customers really don’t see us very often, but the public does. These trucks are rolling billboards for us out there.

“And it’s important to drivers as well. They feel better about driving if they feel good about what they’re driving. And the over-all working components in their environment — the door hinges, the brake levers — are built to withstand the abuse they’re going to take. Some of the other trucks we’ve had were built like a car. They didn’t stand up to that abuse.”

While performance reliability remains the primary reason so many Peterbilts populate the Columbia fleet, Braun also likes the way the company and its dealership network have proven so responsive to their needs. He served on a customers’ forum at Peterbilt recently and says he felt his input was valuable.

“They were busy writing when we were talking,” Braun says of Peterbilt engineers. “We were fairly vocal about things, and

they got back to us on all of the points we made. I really felt that they listened to

us — and responded.”

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When Peterbilt’s Denton, Texas, production facility first opened its doors to employees in 1980, the company as-

pired to what now seems a very modest goal of building 20 trucks a day.

Today, from roughly the same footprint of production space, the plant has produced more than seven times that number, and sees a day when 150-plus truck-per-day build rates will be a reality.

All this while the plant is winning high-level recognition for its successful, innovative safety and environmental initiatives, and delivering the class and quality trucks that the world has come to expect from Peterbilt.

“It’s all about helping meet the needs of our customers,” says Mike Dozier, Peterbilt assistant general manager. “As the market continues to improve and the opportunities to meet the needs of customers who demand quality continue to grow, we have to be

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Innovation Drives Peterbilt Plant to New Levels of Safety, Efficiency, Production

GROWING BETTER

able to react quickly. That’s why we’re so in-tently focused on streamlining our processes, creating a better place to work and being an environmentally responsible corporate citi-zen. It all results in a premium quality truck.”

While the recent 30th anniversary of the plant provided an opportunity to reflect on the remarkable evolution of the facility,

it also brought attention to some of the milestones and achievements the company has celebrated recently.

Product and Technology CenterThe 4,000-square-foot Product and Tech-

nology Center housed in the Denton plant opened to visitors for the first time in 2009. When tour groups and customers visit the plant, it serves as a welcoming area with inter-active displays that demonstrate technological

innovations, services and the full lineup of Peterbilt trucks, as well as PACCAR engines.

“The Product and Technology Center provides customers an

Left, some of the original Peterbilt Denton employees gather for a photo at the plant’s 30th anniversary celebration.

“It’s all about helping meet the needs of our customers.”— Mike Dozier, Peterbilt Assistant General Manager

Below, clockwise from upper left: Robotic cab and chassis paint booths — the only of their kind in North America —ensure quality paint finishes at Peterbilt’s Denton production facility; Peterbilt-Denton is also the first production facility in North America to robotically weld cylindrical aluminum fuel tanks; visitors tour the Denton plant’s Innovation Room; the Peterbilt Product and Technology Center welcomes visitors to the plant.

opportunity to see what we’re thinking about, what innovations could be lying ahead,” says Dozier. “They get a peek behind the curtain, and we get an op-portunity to gather some feedback from them as well.”

With thousands of customers and guests visiting the plant annually, Dozier says the response to the center has been very positive.

“The feedback we get has been excel-lent,” he says.

Environmental initiativesPeterbilt continues to achieve wide-

spread recognition for its environmen-tal initiatives. The company has received ISO 14001 Certification for Environ-mental Management Systems. This vol-untary program establishes a constant cycle of monitoring to improve environ-mental matters by soliciting input from — literally — every employee in the build-ing, according to Dozier.

In both 2008 and 2010, the Denton

Plant was recognized as the North Texas Clean Air Coalition Champion and Em-ployer of the Year. And in 2009, Peterbilt became a Zero Waste to Landfill Facility and was recognized by the Environmen-tal Protection Agency for their conserva-tion efforts.

In light of those achievements, it’s no surprise that the Denton facility is one of North America’s leading producers of al-ternative fuel vehicles as well.

“Establishing a culture of environmen-tal awareness and achieving Zero Waste to Landfill status required scrutiny of all our plant operations and processes, and ideas came from every employee in the building,” says Dozier. “For example, we discovered a use for the leftover particles from the paint-ing process, the dust that would settle in the downdraft booths. We found some locations that could use that material in a fuel-fired energy generating station.

“We looked for innovative, out-of-the-box solutions like that throughout the facil-ity. And we found them.”

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“It’s a culture of continuous improvement at the plant...”— Mike Dozier, Peterbilt Assistant General Manager

30 Years in Denton

Safe Place to WorkPeterbilt is presently in

phase 2 of 3 phases r equ i red to ach ieve certification in OSHA’s Voluntary Protection Program (VPP). Certifica-tion in the program, which recognizes out-standing efforts by em-ployers and employees in establishing exemplary occupational safety and health standards and programs, would put the Denton plant in pretty exclusive company. Plant Manager Leon Handt reports that fewer than 1 percent of Ameri-

can manufacturing facilities achieve VPP approval, and he expects Peterbilt to achieve it in 2012.

The Denton facility also earned the 2010 Chairman’s Safety Award for

PACCAR manufacturing facilities.“We’re very proud of our safety record,

and the fact that we can give our employ-ees a safe, comfortable working environ-ment,” says Handt. “The VPP program is a big part of that. It puts a system in place by which we can monitor our performance, control it and demonstrate results.”

Operational efficiencyPeterbilt recently installed a custom,

automated monorail system that carries cabs and chassis through the production process, helping ensure unvarying con-sistency on welds, joints and assembly throughout the final product. Robotic cab and chassis paint booths — the only of their kind in North America — ensure a quality finish as well. And Peterbilt is also the first production facility in North America to robotically weld cylindrical aluminum fuel tanks.

Innovations such as these have Handt and Dozier foreseeing 150-plus-truck through-put capacity every day — all while enhancing

worker safety, minimizing the plant’s carbon footprint and optimizing prod-uct quality and customer value.

“It all comes back to quality and efficiency,” says Dozier. “As we continue to make processes more efficient, our people can focus on the task at hand and look for ways we can do things better, and ulti-mately, deliver an even better Peterbilt truck to our customer.

“It’s a culture of continuous improve-ment. Everyday in the plant, we have a thousand sets of eyes looking at the prod-uct and the process that created it. And with the new programs we’ve initiated, the structure and the mechanisms exist for the improvements those people envision to be realized as part of the final product.”

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Rick Johnston is well aware of the eco-nomic news of the last few years.

As the chief operating officer of In-dian River Transport, the bulk juice and dairy carrier headquartered in Winter Haven, Fla., it’s Johnston’s job to stay abreast of the economic climate.

The management team at Indian River, however, sees the past economic malaise as no reason to bridle the

Dependable equipment fuels business growth

at Indian River Transport

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FIRST CLASS 13

growth of the company that has steadily become one of the industry’s largest. In fact, with the order of 290 new Peterbilt Model 386s so far in 2011, the compa-ny’s fleet of 500-plus tractors will have grown by 10 percent by the time deliver-ies are complete.

“Here we are in a challenging econ-omy, yet we’re able to grow our fleet by 10 percent,” says Johnston.

“I’ll tell you one major reason why. It’s because Peterbilt has helped make it possible for us to keep our maintenance costs under control.”

Rapid early growthBack in 1974, Jack Harned founded

Indian River Transport and began ser-vicing the dairies of southern Florida. Growth was quick for Harned’s service-oriented company, and the fleet was up to 100 trucks by 1982.

Jack Harned died in 1985, and his son John runs the company today.

Indian River remained on its growth track in the mid 1990s. Their methods were never complicated, according to Johnston.

“This business is pretty simple,” he says. “You pick it up on time, deliver it on time, communicate with your cus-tomers and do it all at a fair price. You do all of those things, and they’ll beat a path to your door.”

While that may sound simple, meet-ing those performance objectives pres-ents some challenges for Indian River. They transport food-grade bulk liquids — primarily juice and milk — from coast to coast, to the Mexican border and into Canada.

“We can go from California to Nova Scotia,” Johnston says. “Or we might just go across town.”

They go straight from dairy farms to pro-duction facilities with their time-sensitive cargo. And they go from seaports, where Brazilian and Chinese frozen juice imports are piped into their tanks for delivery to packaging plants.

New choicesStaying on the technological leading

edge, particularly with load-tracking soft-ware, has helped Indian River satisfy its customer base, which includes the major players in the juice industry. But when more and more reliability issues surfaced with their primary truck makes about five years ago, they began exploring other truck options.

“We had always run kind of a smor-gasbord of trucks, but we began to notice the level of quality going down with some of those makes,” says Johnston.

In 2005, Indian River management decided to upgrade the fleet quality and the first Peterbilts — Model 379s — were introduced to the fleet. The trucks, equipped with owner-operator style specs, were an immediate hit with drivers.

But where Indian River really noticed the difference was in uptime. Those numbers held steady as the company continued to add Peterbilts to the fleet,

eventually transitioning to the Model 386 to take ad-vantage of its fuel-saving aerodynamic properties while retaining a driver-friendly spec, including a 70-inch Unibilt sleeper.

“Our maintenance costs and our number of breakdowns per mil-lion miles have decreased dramatically with Peter-

bilt equipment, which is really another piece of the puzzle that has allowed us to grow,” says Johnston. “Peterbilt’s overall reliability keeps us on top.”

While Indian River doesn’t deal on an established trade cycle, Johnston says the company has worked with the dealership to negotiate beneficial trades, particu-larly in light of being handcuffed by other makes’ buyback programs a decade ago.

“The Peterbilt dealer organization has been excellent to work with. Not just here, but anywhere we go where we may have service needs. We’re always taken care of.”

“Our maintenance costs and our number of breakdowns have decreased dramatically with Peterbilt equipment.”— Rick Johnston, Chief Operating Officer

Max Fuller and Pat Quinn know but one way to run a trucking company.

And that’s to grow it. Fast.As a result, U.S. Xpress Enterprises dispatches more than

8,500 tractors and 22,000 trailers from its contemporary Chat-tanooga, Tenn., headquarters. Whether by strategic acquisition or by simply outservicing their competition, U.S. Xpress and its affiliated companies have reached billion-dollar annual revenues quicker than any truckload carrier in business today, according

to Fuller. Its compounded annual growth rate stands at a re-markable 16 percent since 1994, making U.S. Xpress the nation’s second largest privately held truckload carrier. The company is celebrating its silver anniversary this year, having started in 1986 with a 48-truck fleet.

“My dad only taught me how to grow a company,” says Fuller, whose father Clyde owned a mid-sized truckload firm that planted the seed for what was to become U.S. Xpress. “He never taught me how to shrink one.”

But to paint Fuller as a man who values and aspires to quanti-tative goals over quality would be a mistake. For one, Fuller says

a customer service initiative that focuses on quality and entrepreneurial innovation is the very impetus for the growth of U.S. Xpress. For another, the last four years have fea-tured a rapid integration of Peterbilt trucks into the fleet, which now fea-tures more than 2,200 Model 387s and Model 587s.

In simple terms, Fuller’s always been the equipment specialist in this partnership. The decision to bolster the fleet with Peterbilts in 2007 was one he made very carefully.

“If you’re buying as much equipment as we are, you’d be crazy not to know how it works,” sayd Fuller. “And as we looked closely at the product, we found that Peterbilt makes probably one of the best engi-neered trucks on the market.”

New standardsA long-term buyer of other equipment makes, new emission

standards in 2007 caused Fuller to re-evaluate his equipment purchasing plans. He was already well aware of Peterbilt’s resale advantages, and decided to give the company and its trucks a full-scale audition.

“We knew the new standards would be a game-changer,” says Fuller. “So we decided to bring some new OEMs in, test them out for a while and see who was the best.”

Since U.S. Xpress bills itself as the top provider of premier team-driving opportunities in the business, the Peterbilt Model 387 proved to be a logical call. And as the relationship grew and Fuller transitioned to buying Peterbilt’s new Model 587, Fuller found Peterbilt engineers willing and able to collaborate with him when he found new ways to improve fleet perfor-mance. For example, extended side fairings that further reduce wind resistance were one result of such collaboration.

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Meanwhile, U.S. Xpress operations were evolving. Where a stan-dard length of haul was once 1,800 miles, Fuller now found it to be a mere fraction of that — 450 miles — by 2010. His primarily long-haul operation had become a primarily regional haul operation.

Fortunately, his partnership with Peterbilt resulted in a custom solution.

“The equipment we required became very different,” he says. “We needed a smaller cab and a smaller engine. And newer en-gines have added about 2,000 lbs of additional weight overall, which is an issue.”

Mid-roof, MXPeterbilt answered with a mid-roof design for its Model 587,

which Peterbilt engineers have long worked diligently to make as weight-efficient as possible. And Fuller decided to test-run PACCAR MX engines, whose compacted graphite iron con-struction and smaller size saves 330 pounds compared to a 15-liter, gray-iron engine.

“I toured that PACCAR engine facility and their calibration

levels, their tolerances, were the best I’ve seen in the market,” says Fuller. “Compared to other engine manufacturers, it’s pretty amazing the precision they’re achieving.”

The PACCAR engine plant, in Columbus, Miss., and the Peter-bilt plant in Denton, Texas, impressed Fuller in another important way as well.

“I’m seeing a lot of other trucks being built in Mexico,” he says. “Peterbilts are still built here in the U.S. You hear a lot of scream-ing about jobs here coming from people who are buying prod-ucts not made in the U.S.”

But in the end, a productive truck is what really matters to the further growth of U.S. Xpress.

“If you’re going to build a truck for U.S. Xpress, you’re going to have to get your engineers busy because we’re going to push you to build a perfect, mission-specific truck.

“It all comes down to a truck that gives us maximum produc-tivity, and we get that from Peterbilt,” he says. “All our trucks have to be work horses. They’ve gotta earn their keep.

“Peterbilt does.”

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The U.S. Xpress fleet features more than 2,200 Peterbilt Model 587s, which have proven ideal for the company’s team drivers as well as adaptable for its regional-haul routes..

Model 386 LNG Achieves First Smartway Designation

The Peterbilt Model 386 liquefied natural gas (LNG) truck has been recognized as the industry’s first SmartWay desig-

nated alternative fuel vehicle, the company recently an-nounced. The truck has met the established fuel-saving, low-emission equipment re-quirements set for Class 8 trucks by the Environmental Protection Agency.

The Model 386 LNG will join Peterbilt’s family of SmartWay designated vehicles which includes the Model 587, Model 386 and Model 384.

“Peterbilt is proud that the Model 386 LNG has been recognized as the industry’s first alternative fueled vehicle to obtain SmartWay designation,” says Bill Jackson, Peterbilt gen-eral manager and PACCAR vice president. “The Model 386 LNG

SmartWay designated vehicle offers optimal fuel and emissions efficiency with horsepower and torque equal to a diesel-fueled en-gine, making it the ultimate environmentally sound performance solution for customers. It further demonstrates Peterbilt as an in-dustry leader in developing innovative quality products.”

Equipped with a fuel-effi-cient, aerodynamic package, the Model 386 LNG Smart-Way designated vehicle is ideally suited for a variety of applications, including line, bulk and tanker hauling.

“Peterbilt is always looking to achieve the next level of innovation and operating efficiency,” says Landon Sproull, Peterbilt chief engineer. “Through extensive aerodynamic analysis and testing, Pe-terbilt engineers combined

the industry-leading Model 386 aerodynamic package with the Westport GX engine to provide the most fuel efficient, performance configuration.”

Peterbilt News

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18 FIRST CLASS

Peterbilt Motors Company has named Peterbilt of Sioux City in Sioux City, Iowa, the 2011 Peterbilt Parts and Service Dealer of

the Year. The award recognizes overall excellence in parts and ser-vice performance while enhancing business operations with the integration of new Peterbilt technology and product offerings.

“Peterbilt of Sioux City delivers the quality customer service that customers value and expect with the Peterbilt brand,” says Bill Jack-son, Peterbilt general manager and PACCAR vice president. “The Sioux City team continuously exceeds the needs of customers by en-suring the availability of Peterbilt products, parts and technologies.”

In addition, Peterbilt recognized Best in Class and Platinum Oval Dealers, as well as the first-ever, Peterbilt TRP Dealers of the year. Best in Class awards recognize top performing dealerships that lead the way in parts and service performance metrics, the adoption of new PACCAR programs and utilization of technolo-gies that enhance the customer experience.Best in Class Dealer Award Winners include:

Peterbilt of Baltimore - Baltimore, MDRush Peterbilt Truck Center - Oklahoma City, OKPeterbilt of Council Bluffs - Council Bluffs, IAStahl Peterbilt – Edmonton, Alberta, CanadaJX Peterbilt Green Bay - De Pere, WI

Platinum Oval Awards recognize dealerships that excel in over-all quality, performance, and customer satisfaction.Platinum Oval Dealer Award Winners include:

Peterbilt of St. Louis - Sauget, ILHunter Peterbilt – Smithfield, PAPeterbilt Manitoba – Winnipeg, Manitoba, CanadaIdaho Falls Peterbilt – Idaho Falls, IDWest Texas Peterbilt – Lubbock, TXPeterbilt of Fargo – Fargo, NDPeterbilt of Lafayette – Scott, LA The all-new TRP Awards recognize dealer excellence in the

sales and marketing of the TRP brand of all makes parts for trucks, trailers and buses.TRP All-Makes Dealer of the Year:

Peterbilt Ontario Truck Center – Mississauga ONTRP Bus Segment Dealer of the Year:

Hunter Peterbilt – Butler PATRP Trailer Segment Dealer of the Year:

Rush Peterbilt Truck Center – Houston TX “We are very proud of the TRP Dealers of the Year. They have

shown that TRP all makes products can not only grow incremen-tal sales but conquest new markets and make our dealer network more competitive than ever,” says Darrin Siver, PACCAR Vice Presi-dent, General Manager, PACCAR Parts.

Peterbilt Names Parts and Service Dealer of the Year

Peterbilt News

Peterbilt recently hosted Texas Gover-nor Rick Perry for a special bill signing

ceremony and tour of Peterbilt’s truck manufacturing plant in Denton, TX. Ac-companied by Texas State Senator Jane Nelson, Commissioner Bryan Shaw and Representatives James Keffer and Tan Parker, Governor Perry signed three Texas bills supporting the development of nat-

ural gas initiatives in Texas.“As the leading manufacturer of natu-

ral gas vehicles, Peterbilt is honored to have been asked by Governor Perry’s of-fice to host the bill signing ceremony at our Denton manufacturing facility and are committed to supporting the natural gas development efforts,” says Bill Jackson, Pe-terbilt general manager and PACCAR vice

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Peterbilt News

Peterbilt Hosts Governor for Bill Signing Ceremony

Peterbilt Hosts America’s Natural Gas Alliance

Peterbilt Motors Company recently hosted America’s Natural Gas

Alliance (ANGA) for an educational presentation showcasing Peterbilt’s comprehensive family of alternative fuel vehicles, highlighting the lower operat-ing costs, lower emissions benefits and the performance capabilities Peterbilt’s alternative vehicles offer. The meeting included test drives in Peterbilt’s alter-native gas vehicles and a tour of the Denton manufacturing plant.

“As the leading manufacturer of al-ternative fuel system vehicles, Peterbilt is committed to providing customers environmentally sound solutions that meet their business objectives,” says Bill Jackson, Peterbilt general manager and PACCAR vice president. “By collaborat-ing with ANGA, we can combine our ideas and resources to continue devel-oping alternative fuel technologies and the supporting infrastructure, and pro-mote the environmental benefits and the use of domestically sourced fuel.”

Representing over 30 of North Amer-ica’s largest independent natural gas exploration and production companies, ANGA promotes the economic, environ-mental and national security benefits of clean, domestic natural gas through joint activities focused on infrastructure development, vehicle production, mar-keting and education for clean transpor-tation solutions.

Peterbilt is pleased to announce it has achieved the highest ranking in cus-

tomer satisfaction in the J.D. Power and Associates 2011 Heavy-Duty Truck Cus-tomer Satisfaction StudySM in the voca-tional truck segment.

“Peterbilt’s vocational vehicles con-sistently exceed customer expectations in a wide variety of configurations and applications. We are extremely proud that our superior level of customer sat-isfaction is reflected in the J.D. Power and Associates 2011 study as customers rated Peterbilt’s vocational vehicles as the greatest in the industry,” says Robert Woodall, Peterbilt Director of Sales and Marketing.

“This recognition represents the dedi-cation of the entire Peterbilt organiza-tion – from our superior dealer network, which provides exceptional customer service, to our employees across North America who are committed to design-

ing, manufacturing and supporting the highest quality product available in the marketplace today.”

In the study, J.D. Power and Associ-ates reported, “Peterbilt ranks highest and performs particularly well in the en-gine and cost of operation factors.” The J.D. Power and Associates study is based on interviews with more than 1,651 owner/operators and fleet managers of 1-year-old trucks. The study analyzes customer satisfaction in six key areas:

engine; transmission; ride/handling/ braking/; cab/body; cost of operation; and warranty.

Peterbilt’s Class 8 vocational lineup includes the rugged Models 367, 365 and 348, designed to withstand the rigors of daily severe service markets in construction, dump, mixer, logging and

other vocational applications, where the workload and environment demand trucks to perform day in and day out.

“Peterbilt’s Models 367 and 365 pro-vide unmatched quality, durability, reli-ability and overall performance,” says Woodall. “Each vehicle is designed and manufactured to endure the most chal-lenging work environments, provide last-ing value and ensure our customers’ business needs are always addressed to help increase their profitability.”

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Peterbilt News

Peterbilt Ranks Highest in Customer Satisfaction among Heavy-Duty Vocational Trucks in J.D. POWER and Associates Study

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Peterbilt has introduced a range of new features for the popular Model

320, providing customers improved maneuverability, increased vehicle util-ity and enhanced driver comfort. Re-nowned for maneuvering large payloads in confined spaces as well as availability of alternative-fueled hydraulic hybrid powertrains, the Model 320 is ideally suited for a variety of vocational markets

including refuse, construction, tanker and fire service applications.

“Peterbilt’s low-cab-forward vehicle, the Model 320, is known for standing up to the harsh demands of the refuse and vocational industries with its uncompro-

mising performance,” says Bill Jackson, Peterbilt general manager and PACCAR vice president. “And with its new features offering added flexibility, increased effi-ciency and an optimal work environment, the Model 320 is the ideal truck for this challenging market.”

New options for the Model 320 include:• Steering Gears. The Model 320 is

available with the two new steering gear options for enhanc-ing maneuverability.

• L i g h t - w e i g h t Battery Box. Utiliz-ing the same frame space as a tradi-tional battery box, the new light-weight aluminum, fender-mounted battery box combines up to three batteries, a mount optional battery jumper posts and a disconnect all into one location.

• E r g o n o m i c Seat. For optimal comfort and ride

performance, Peterbilt is now offering new seat amenities.

• Tri-Plane Mirrors. To enhance visibil-ity and safety, Peterbilt’s new tri-plane mirrors contain convex mirrors on the upper and lower planes.

Peterbilt’s Model 382 Expands Versatility in Vocational Markets

Peterbilt Motors Company has an-nounced the availability of additional

options for the Model 382 offering higher axle ratings, horsepower and torque con-figurations to an expanded market range. Already a proven performer in regional and short-haul applications, the Model 382, available in both truck and tractor configurations, is ideally suited to meet municipal specifications and a variety of construction, refuse, fire service and emergency applications.

“Peterbilt is focused on providing its customers with competitive advantages that enable them to operate more ef-ficiently and effectively,” says Robert Woodall, director of sales and marketing. “We have enhanced the already versa-tile Model 382 with greater component flexibility to make it the ideal vehicle for an expanded range of applications, and customers seeking to achieve an ideal balance of power and weight.”

New options on the Model 382 include:•The Cummins ISL9 engine with

REPTO functionality•Front axles rated up to 20,000 pounds•Rear axles rated up to 46,000 pounds•Frame rail options up to 11-5/8 inches•The Bendix ESP Stability system for

truck applications•Hendrickson, Reyco and Chalmers

rear suspension choices.“The marketplace has already em-

braced the Model 382’s maneuverability, fuel efficiency and operator comfort and safety amenities,” says Woodall.

Peterbilt News

Peterbilt Motors Company an-nounces the availability of IMMI

RollTek® side rollover protection on all Peterbilt Class 8 vehicles. The RollTek protection system has been integrated in the Atlas Premium Air Ride, high back driver’s seat.

“Safety is a paramount concern for Peterbilt and is always an important consideration with fleets,” says Landon

Sproull, Peterbilt’s chief engineer. “Fea-tures such as RollTek can assist in re-ducing injuries which may occur in certain accidents and will benefit cus-tomers who utilize equipment with a high center of gravity or who operate trucks in severe terrains.”

The RollTek side rollover protection system is available on Models 389, 388, 386, 384, 367, and 365.

Rollover Protection Available on Peterbilt Vehicles

Model 320 Offers Enhanced Maneuverability, Versatility and Comfort

PETERBILT MOTORS COMPANYDENTON, TX

(940) 591-4000HORSHAM, PA

(215) 773-2990SAN RAMON, CA(925) 830-4900

SCHAUMBURG, IL(847) 310-9939

NASHVILLE, TN(615) 208-1800

MISSISSAUGA, ON(905) 858-7090