Presented by:Ariel Abdullah, Sabrina Jenney, Kaitlyn Kuiros

Debra Vogt, Adrienne Yap, & Nadia Zelenova

‘THE PITCH’• “Our capsule collection of customized self-

adjusting garments, and stylish comfort shoes, are made ethically with eco-friendly materials and sized at our brick-and-mortar location using our digital fitting room. Early adopters between 25 and 40 can afford these minimalist futurist items ranging from $150 to $500.”

MARKET SEGMENT

TARGETMARKET

• Female, 24-40 year-olds

• Location: Large cities/urban city dwellersNew York, Los Angeles, San Francisco

• Income bracket: Middle class to upper middle class

• College educated Bachelors to Masters

• Professional, business executives, entrepreneurs,

• Home/Apartment owner

• Sophisticated families with two or less children

• Shopping, exercise, traveling, cultural activities

• Diverse ethnic backgrounds Caucasian, Hispanic, African American, Asian, etc.

• Mix of religions Christian, Jewish, Catholic, Buddhist, Hindu, etc.

• Taste: Value, Quality, Eco-friendly material

At our store, our brand reaches out to every customer. Our brand provides customers with eco-conscious material that ensures absolute quality. Our eco-friendly stylish garments are priced at reasonably fair prices and are made in the best sustainable factories. We resonate with our customers by having an open, passionate work environment run by people that love what they do.