Fatima McKague “Fuel poverty in the context of Energy Cultures framework – insights from New...
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Transcript of Fatima McKague “Fuel poverty in the context of Energy Cultures framework – insights from New...
Marketing @Otago
1 in 4 households
in New Zealand in
fuel poverty
47%
Source: Lloyd, 2009
Source: Energy in New Zealand, MBIE, 2013
Rashbrooke, 2013
Source: Household energy expenditure study, 2011
Energy cultures framework (Stephenson et al., 2010)
“I only heat the house before my son comes home
from school”
“You just toughen up and
put another jersey on”
“the heat pump is in a silly place and there’s no insulation in this house”
Energy cultures framework (Stephenson et al., 2010)
Fuel poverty indicators
Health & Social
Structure, appliances,
scheme
QoL
Household needs
Source: McKague et al., NZ Sociology (in press)
“the behaviour of people stem from
these beliefs – they sit covered in
blankets or stay in bed”
“in New Zealand there is an
expectation that we just have cold
houses”
“there is something fundamentally wrong in New Zealand with the way we chose to supply power to households”
Energy cultures framework (Stephenson et al., 2010)
